What is organic social media? Organic social media is any social media without advertising. This means that people only use interacting with their audience to grow a following media following. By using free tools to communicate, organic marketing strategies are no less important than using paid advertising.
Social media is an important tool for any company, but it’s difficult to get the hang of. You need to establish a content strategy that focuses on creating and promoting posts engagedly. It’s also essential to remember that you are your best advertisement. After all, 92% of people trust peer recommendations above all other forms of advertising. With this in mind, it’s important to create and publish content in a way that converts readers into leads and sales.
Let’s look at these top 6 Organic Social Media Strategies To Get To 10k.
Get in Where You Fit In:
Take a long hard look at your social channels. Do you need to be on every network? It depends on your industry and customer base. For example, if you’re in the fashion industry, someone might find your feed more attractive on Instagram than on Facebook. If you sell non-perishable goods, Pinterest is a great place to build your following. Take a few hours to think about your target audience and decide which networks are the best fit. You’ll save yourself time, money, and energy by focusing on one or two social networks, but don’t forget the big platforms:
Facebook is still number one when it comes to popularity, so don’t ignore this site. It still has a vast audience, and it’s the perfect place to ge your brand out there.
Twitter is the perfect place to network and meet people. While it might seem like a waste of time at first, if you use it to its full potential, then it can be a compelling networking site. You can connect with like-minded people and follow them while they follow you, creating an endless cycle of follow-backs.
Content Is King:
Content is one of the main reasons people use the web. This means that you should generate high-quality, informative, and engaging content to entice customers your way. Content marketing is a powerful traffic-building strategy because it helps you position your business as a leader in the industry. The most effective social media accounts are the ones that draw attention to original and unique content. Although a combination of organic and paid social media is the best strategy for growth, organic social media is the best way to establish your presence. Organic social media can be a powerful tool for creative social media managers.
Once you have mastered your content and have at least 4 weeks in production, the next step is to figure out what you want to post and when. When you first join a network, post 10-15x a week, minimum. As you get more followers, you can decrease the frequency of your posts. And as you dive in, you’ll have a better idea of what your followers are interested in. Have a plan and a schedule. This is crucial. If you’re posting content hoping that people will like it, your efforts will seem haphazard and weak. You’ll look like a spammer, and no one will trust or respect you. On the other hand, if you have a plan, it shows that you’re confident and organized — traits that increase trustworthiness.
LinkedIn is one of the most powerful free tools on the web. It’s a great way to network, get noticed, and meet new people. LinkedIn has 303 million active members, and 40% of them visit the site daily, so it’s an appealing marketing target for brands in 2020.
Put into place these proven techniques for organic LinkedIn growth:
- Get Personal: LinkedIn has shifted to more personal content because of the pandemic. As people quarantined and began working remotely, they posted about their career challenges. This is more authentic and vulnerable than posting an advertisement they’ve won or a distinction they’ve received.
- Use LinkedIn Polls and Questions: Polls and questions help create engagement, because people like sharing their opinions. You can use this to your advantage to boost engagement and let your audience help guide you to creating more of what they want to see.
- The Power of LinkedIn Live: LinkedIn live is a new feature that is entirely worth the hype. It has helped companies increase conversions and sales. For example, Salesforce ran an 11-part interview series on LinkedIn Live that generated hundreds of thousands of organic views and a 3% engagement rate.#huzzah
- Join Industry Groups: LinkedIn groups are like having a hand-selected audience in front of you. You know precisely what they are interested in and take the guesswork out of content creation. Join a mix of industry-relevant groups and those where your ICA is most likely to be hanging out—showing a presence in their space and positioning yourself as an industry leader is one of the top strategies for LinkedIn organic growth.
- Optimize your profile: Take advantage of prime real estate by utilizing all areas of your LinkedIn profile. By having a complete profile, you’re laying the groundwork that allows everyone who visits your profile to decide. Need assistance, we can help!
Follow Back Strategy:
Do a little research and check out your competitors’ followers. Those people are your target market because they already follow your competitors, so they’re interested in your industry and likely what you’re sharing as well. Dedicate yourself to connecting with a high volume of followers and engage authentically. This shows that you’re paying attention to what they’re posting and ensures that they notice you. Ideally, many of these followers will like what you’re sharing and follow you back—making it a simple way to increase your followers organically.
Join an Engagement Group:
An Engagement Group is a community of users who help each other gain more engagement and followers on their social accounts. They are called engagement groups because everybody taking part in these groups are willing to like and/or comment on other members’ posts in exchange for their own posts getting liked and/or commented.
The bigger the group is, the faster you’ll grow your followers. This strategy will boost engagement and grow your following, but it’s essential to do so within your niche.
Today, customers expect more than just your products and services. To generate trust and make people loyal, you must provide consistent valuable content. Grab my free Social Media Calendar Template to start creating content now. This will allow them to see past the 20% of content that promotes your brand, and they’ll find themselves trusting your recommendations.
So What Did We Learn?
- Get in Where You Fit In: Take a few hours to think about your target audience and decide which networks are the best fit.
- Content is King: The most effective social media accounts are the ones that draw attention to original and unique content.
- LinkedIn Leverage: LinkedIn has 303 million active members, and 40% of them visit the site daily, so it’s an appealing marketing target for brands in 2020.
- Follow Back Strategy: Dedicate yourself to connecting with a high volume of your competitors’ followers and engage authentically.
- Join an Engagement Group: The bigger the group is, the faster you’ll grow your followers.
- Be Consistent: To generate trust and make people loyal, you must provide consistent valuable content.
Social media optimization is the key to reaching new audiences. This is not an easy goal to achieve, but it’s possible to make it a regular habit to optimize your social media in the same way you optimize your SEO. Eventually, you’ll be able to see the pieces fall into place and successfully grow your organic reach.
Like what you see (and hear), Schedule a consultation, and my team and I would love to help dial out your plan and put it into action. You have enough on your plate; let us do the heavy lifting and watch your connections and conversion skyrocket.
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