From experience, I can say that launching a new offer can be exciting, inspiring… and overwhelming. You’re excited to put something new into the world and ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will succeed and you won’t fall into one of these digital marketing mistakes. Content Overview Information OverloadPost and GhostGiving It AwayAd-tastropheFlying SoloAsk Me Anything Information Overload Oh man, I LOVE talking about this because it is SO common, and honestly, this shift has been a game-changer in the businesses I’ve worked with. Raise…
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As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting to become multi-million dollar corporations. After over twenty years in this business, I can tell you that there’s a major indicator of future success for online businesses. Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense. But how does spending money on digital marketing increase your business’s revenue? We’ll discuss three ways you can invest in your business’s marketing and the pros and cons of each. Let’s get into it. Content Overview Marketing as an InvestmentTime…
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What I love about running a digital marketing services agency is playing detective. When running an online business, things are not always what they seem. I love working with my team to help business owners determine the REAL reason for their challenges and struggles. You’re here because you feel like something is “off” with your business, but you can’t put your finger on it. If you’re facing any of these six issues, then it’s time to upgrade your marketing strategy. Let’s get into it! Content Overview Let’s State the Obvious#1: Declining Sales#2: Outdated StrategiesTime to Play Detective#3: Social Media Stagnancy#4:…
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Launching a new offer is a massive milestone in your business. No matter how much time and planning has gone into this new offer of yours, you’ve probably had a moment of worry about what happens if no one purchases it. So, today, I’m giving you some expert marketing strategies we implement for our clients, launching a new offer to set up for success. Let’s get into it. Content Overview Create an Offer Your Customers WantEstablish Urgency and HypeCreate a FunnelOrganic MarketingPaid MarketingHow Jennie Lyon Digital Marketing Can Help Before the Launch DISCLAIMER: Launching a new offer should be a…
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Hey there, friends! Today, I’m thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business’s growth and success. Let’s break it down in detail. CONTENT OVERVIEW Marketing Strategy: The Big PictureValue PropositionTarget AudienceKey MessagingLong-Term GoalsCompetitive AnalysisMarket PositioningMarketing Plan: The RoadmapMarketing CampaignsTimelines and MilestonesBudget AllocationMarketing ChannelsContent CalendarKey Performance IndicatorsWhy a Marketing Strategy and Marketing Plan are Both EssentialAlignment and FocusIntegration and AdaptionMeasurement and ImprovementContinual EvolutionHow…
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Hey there, small business owner! I get it—running a business is no small feat, and when your marketing efforts hit a wall, it can feel like you’re spinning your wheels. You’ve got some great paid offers, but you’re riding a roller coaster of feast and famine without a steady income stream. You’ve been writing content, posting on social media, and sending the occasional email, but something’s just not clicking. Well, guess what? You’re not alone! You can revitalize your strategy! Many business owners find themselves in this exact position. Today, I’m here to help you breathe new life into your marketing…
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You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the core lead magnet. A lead magnet is your secret weapon to grab their attention with a value-packed free offer they can’t ignore. And you can keep their attention by nurturing those relationships. How do you create a lead magnet that resonates? It’s a combination of items, including an irresistible offer with compelling messaging, beautiful design, and a call to action they can’t ignore. Today, let’s explore the blueprint for crafting a lead magnet that embodies…
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Starting a membership program can seem daunting. Especially when your audience size is small. You might ask, “Can I start a membership with a small audience?” The answer is a resounding yes. A small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This blog will guide you through the process. It will provide actionable insights on leveraging a small audience for membership growth. Let’s get started! Understanding the Power of a Small AudienceDefining Your Value PropositionCreating Exclusive Content for MembersLeveraging Social Proof to Attract MembersEmail Marketing: Converting Subscribers to…
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Cranking out weekly content is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? And what strategies are there for cranking out weekly content? As you most likely know, content is king. It’s the lifeblood of your online presence, fueling your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates. But creating good content is easier said than done. You need to know what your audience wants, deliver it…
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Podcasting has become a powerful medium for storytelling, education, and entertainment. It’s a platform that allows creators to connect with audiences personally. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively? These are questions that many podcast creators grapple with. This comprehensive guide aims to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth. So, if you’re ready to take your podcast to the next level, let’s dive…
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