How to Decide Which Social Media Platforms Your Business Should Use + Free Checklist

By Jennie Lyon / February 25, 2017

Social media gives a small business the opportunity to get noticed like nothing else before it in the world of advertising. Social media networks like Twitter, Facebook, and Instagram offer multiple ways to promote your business. Free options abound, like posting status updates and photos for your followers to see, and if you’ve made them really compelling, share with their followers. Social media platforms also represent one of the most effective places to spend your advertising budget, thanks to their sophisticated targeting algorithms. I always recommend making social media marketing a pillar of any small business’ plans for attracting new…

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4 Steps to Creating a Successful Marketing Strategy

By Jennie Lyon / February 21, 2017

For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for small business can be very successful. A good marketing strategy can provide fast growth with little monetary investment. Click To Tweet As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what you…

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It’s Almost a New Year: Build Your Virtual Team Now

By Jennie Lyon / November 29, 2016

Do you have the right team in place to support your business and meet its needs for the coming new year? When considering your goals for the upcoming year, they probably involve the growth of your business; taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work, and more work means you’ll probably need to hire at least one or two part-time team members in order to accomplish everything on time. A lot…

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Planning Ahead: How to Set a Short & Long Term Business Flow

By Jennie Lyon / November 1, 2016

Planning ahead of time is one of the most important skills for a business owner to develop, because the success of any small business depends on how well it flows. Unfortunately, most people are only good at planning a day or two in advance, or for the very long term—setting goals for the year or beyond. It is merging the two, and sticking to a plan for the week or month where most people get tripped up in their calendaring and organization. Successfully planning ahead and maintaining business flow becomes even more difficult around the holidays, where clients and collaborators…

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How a Virtual Assistant Can Keep You in the Game While You Enjoy the Holidays

By Jennie Lyon / October 25, 2016

The holidays are fast approaching, Halloween is a little over a week away! Like many other entrepreneurs and small business owners, I’m sure you’re looking forward to them. After all, who doesn’t love spending time with family, enjoying the change of season, and attending celebrations and holiday dinners? Unfortunately, this is often also a busy time for small businesses, and all the extra workload can keep you from enjoying your holidays. Entrepreneurs, especially those working solo and/or from a home office, need to carefully protect their work-life balance. Do you need a vacation or some time working fewer hours in order…

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Why You Need an Editorial and Social Media Marketing Calendar

By Jennie Lyon / October 4, 2016

As the leaves begin to fall and we enter the last quarter of the calendar year, planning for the following one should be on your mind. Before the holidays eat up all your extra time and your client work doubles as the year comes to a close, you should spend some time thinking about how to improve your business’ online presence in the upcoming year. Early autumn is the perfect time to put together both an editorial and social media marketing calendar for 2017. Here are some reasons why these simple organizational tools can help grow your business next year. Editorial…

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A Virtual Assistant Can Punch Up Your Business with Great Graphic Design + 15 Free Graphics

By Jennie Lyon / September 20, 2016

When it comes to online content, the old saying really is true: “A picture is worth a thousand words”. In the era of Instagram, Pinterest, and other visually-based social media platforms, visual design is more important than ever. Potential customers and clients want to see beautiful graphic design when browsing the website and social channels of any business, no matter what their focus. Just because you aren’t a photographer or design firm doesn’t mean you can ignore the need to make your online presence visually appealing. Unfortunately, most entrepreneurs simply don’t have enough time to devote to learning a whole…

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How You Can Double Your Income by Partnering with a Virtual Assistant

By Jennie Lyon / September 13, 2016

One of the best reasons to partner with a virtual assistant is the growth potential it gives your small business; that growth in turn drives your income up substantially. Think of how much time you will be able to spend on bringing in new paying clients instead of doing the “busy work” of running a business. It’s a pretty simple calculation: when a virtual assistant is doing half of your work each day, you can double your efforts on the parts of your business that matter most. I know this first hand! As a virtual assistant who was always busy helping…

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Using a Project Management System to Organize Your Business

By Jennie Lyon / August 31, 2016
Using a project management system to organize your business

One of the biggest challenges facing small business owners is staying organized and finding a system that works for them to keep all those projects under control. Without some kind of organizational system in place, deadlines get forgotten, clients feel neglected, and it’s easy to waste time on less important tasks. The solution to all of these problems is to use a project management software—it helps you by dividing up tasks by client and project, setting deadlines, and providing reminders about work that needs to be finished. Modern project management systems are usually web-based, with mobile or desktop applications available.…

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Achieve Work/Life Balance this School Year by Partnering with a Virtual Assistant

By Jennie Lyon / August 16, 2016
Achieve work life balance this school year by partnering with a virtual assistant

Being an entrepreneur and a parent is always a balancing act! I know this well. my business and my son both turned fifteen this summer. Yesterday was the first day of his sophomore year, so balancing my work/life just got real!  Since most businesses start booming again in the fall (mine included), the best way to handle this change of season and workload is to alter the way you work. If you want to be around for dinner, to help with homework, and be there to listen to your kids talk about their day at school, getting up early might be the…

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