If you are running a service-based business, you might be wondering if AI is something you need to pay attention to right now. Maybe you feel like it is too advanced, too expensive, or not relevant to your work. Let me reassure you, AI is relevant to you, and the sooner you start, the more competitive you will be. Your clients have higher expectations than ever. They want timely follow-ups, consistent experiences, and personalized touches. Meeting those needs manually can burn you out fast. That is why in this episode, I want to break down why service businesses in particular…
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If you have been paying attention to marketing trends lately, you know that artificial intelligence is everywhere. From tools that write your social captions to software that promises to run your entire funnel, it can feel like you are being bombarded with promises of “plug and play” success. But here is the truth: if you are a small business owner, you do not need to become an AI expert or a programmer overnight. You can utilize AI to simplify and enhance the effectiveness of your marketing, but you need to do so intentionally. In today’s episode, I want to give…
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If you are a business owner, you have likely heard about artificial intelligence taking over the marketing world. Everyone seems to be shouting about how AI can do all the work for you, from writing blog posts to managing emails to even closing sales. It sounds like a dream, right? But here is the thing. AI is mighty, but it is not magic. And it is not a replacement for a smart, human-centered strategy. If you dive in without a clear plan, you might damage your brand instead of improving it. Today, I want to discuss what AI can do…
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In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…
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If your marketing feels pushy, draining, or like you’re always convincing people to work with you, there’s a good chance you’re approaching it with the wrong mindset. The truth? People don’t want to be sold to—they want to be guided. The most effective marketing today doesn’t shout “Buy now!” It whispers, “Let me show you how.” And when you shift from selling to guiding, everything gets easier: your messaging, conversions, and client relationships. 🎯 In this blog, I’ll walk you through: 📌 Table of Contents 1️⃣ Why the Old “Sales” Model Is Failing2️⃣ What It Means to Be a Guide…
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Email marketing is one of the most effective ways to nurture leads and convert them into customers. I keep hearing email marketing is dead or dying. However, this is far from the case. You can build trust and credibility with your audience by sending targeted, personalized messages to the right people at the right time. And ultimately drive more sales for your business. Email marketing has the highest ROI (return on investment) of all digital marketing, so if you aren’t actively building an email list, stop everything you’re doing and get started! An email list of raving fans and engaged…
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Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…
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In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…
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When you see a “sign up for my newsletter” on a website, do you click “Yes?” I would put money on your answer being “No, of course not!” And I understand why. We are conditioned to HATE email. Every time you check your email, you likely have dozens of messages sitting in your inbox telling you that “Won a free cruise” or “Your Outlook Email is About to Be Cancelled!” Spam has ruined email, plain and simple. So, why on earth would anyone want to give their email out to a random website? With all of that in mind, when…
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You did it—you launched the offer, hit “publish,” and showed up everywhere. But now what? Whether you had a sold-out launch or a slow start, what you do next is as important as the launch itself. Post-launch momentum is where most entrepreneurs lose steam, miss significant opportunities, or fall into burnout mode. This is for you if you’ve ever felt exhausted or directionless after a launch. 🎯 In this blog, I’ll show you how to: 📌 Table of Contents The Importance of the Post-Launch PhaseWhat to Do in the First 72 HoursHow to Repurpose Launch Content for Evergreen UseKeep Leads…
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