As they prepare for holiday promotions, my clients ask, “How can I stand out from the competition during the holidays?” If you’re wondering how to outshine your competition, this is for you! I get asked about being competitive all year, but the answers are slightly different now. Holiday promotions have a different energy and strategy, and I wanted to share how you can make your online business more competitive over the next several weeks. Let’s get into it. Content Overview: –The Grunt Test–Leverage Personalization–Follow the Numbers–Amp Up the Social Proof–Optimize for Mobile Shoppers–Upgrade Your Digital Marketing Strategy The Grunt Test…
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Email marketing is a powerful tool in your marketing arsenal. It connects directly with your audience, nurtures relationships, drives sales, and boosts revenue. Now, the million-dollar question is, how do you get your first 1,000 email subscribers? To fully harness the power and benefits of email marketing, one must first focus on building a solid and engaged email list. Understanding the importance of starting on the right foot when building an email list can significantly impact the success of your email marketing campaigns. This article will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and…
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In today’s fast-paced digital landscape, small businesses must harness a wealth of resources to navigate the ever-evolving realm of online marketing strategies. When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business. Today, I’m offering insights and practical strategies to elevate your online presence affordably and effectively. Content Overview Why Online Marketing Matters for Small BusinessesEstablish Your Online BrandingOptimize Your WebsiteMobile ResponsivenessSEO OptimizationUtilize Social MediaInvest in Email MarketingCollaborate with Other BusinessesUse Google My BusinessCreate High Quality ContentThis Week’s Homework Why Online Marketing Matters for Small Businesses Online marketing has…
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Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices. Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…
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Overview: The Power of a High-Converting Website Hey there, fellow entrepreneurs! Today, I’m diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It’s not just a website; it’s your secret weapon for turning visitors into raving fans and boosting your business. A high-converting website is all about telling a captivating story. It’s not just a pretty design; it’s about crafting a narrative that guides your visitors toward taking meaningful actions. Whether you want them to buy your products, join your email list, or get in…
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Hey there! I’m excited to dive into the world of SEO with you. In today’s digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you’ve probably heard. But what exactly is SEO, and why does it matter? Content Overview: Understanding the Buzz around SEO and its Impact on Online Success In simple terms, SEO is all about optimizing your website to rank higher on search engine results pages (SERPs) organically. This means we’re not talking about paid ads…
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Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I’m not just here to guide you through the process! I’m here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey. Online courses represent a world of opportunity – a means to share your expertise, make a meaningful impact, and generate income. Yet, as with any grand adventure, there can be treacherous paths to navigate, unexpected twists to overcome,…
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Hi there, Busy Entrepreneurs! Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…
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Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what’s working, what isn’t and could be improved, and where there are gaps that opportunities are sitting in! Today, let’s take a closer look at marketing audits and whether or not you need one. Content Overview What Is…
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If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing, but if you’ve somehow missed it, here’s some backstory. Building a StoryBrand was written by Donald Miller in 2017. This framework shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, for example. Once I read and implemented it, I couldn’t get enough. In this blog, I’m going to start by sharing what StoryBrand marketing is and why I love it. Then, I’ll share…
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