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How to Use Storytelling in Your Marketing Copy to Drive Sales

By Jennie Lyon / October 10, 2017
How to use storytelling in your marketing copy to drive sales

Did you love bedtime stories when you were a kid? Storytelling is an intrinsic part of being human. We thrive on stories and crave the journey that a great story can take us on. Storytelling is more than just entertainment, it is a part of how we communicate with each other. When I say, “storytelling”, you probably think, “Once upon a time”, but that isn’t quite what I’m talking about. A story doesn’t necessarily need characters, settings, or even a plot. In a marketing sense, telling a story means that you are trying to create a personal connection between you…

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5 Online Tools That Could Double Your Income

By Jennie Lyon / August 29, 2017
5 online tools that could double your income

Being a small business owner is a little bit like juggling, you have to keep all of the balls in the air. The trick is when your business grows and you are expected to catch more and more balls until finally… some of them are dropped. There are a ton of online tools out there that can help you better manage your business and relieve some of that stress. By unloading much of your workload, you might even be able to double your income! Here are some incredibly useful online tools that I recommend you check out to help keep…

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Launching a New Product or Program? A Virtual Assistant Can Help!

By Jennie Lyon / August 22, 2017
Launching a new product or program? A Virtual Assistant can help!

One of the most exciting times for a small business is when they launch a new product or program. Small businesses rarely have unlimited capital for product/program development, which makes the success of a launch absolutely imperative. This can make it a very tense and stressful time in the office, as everything involved in the launch needs to be executed flawlessly. If you’re doing everything on your own, it can consume every bit of your bandwidth, pulling your focus from other, still important projects and clients. By partnering with a Virtual Assistant, you can instantly relieve this stress on you…

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Can You Try Virtual Assistant Services on a Trial Basis?

By Jennie Lyon / August 8, 2017
Can you try virtual assistant services on a trial basis?

As a small business owner, do you ever worry about getting locked into a contract when you need to outsource work? It’s a reasonable concern! There are many companies out there who look at small businesses like cows to be milked dry. To be frank, that isn’t good for your small business OR for the Virtual Assistant industry as a whole. Thankfully, with most reputable Virtual Assistant firms, you don’t have to worry about signing long-term contracts with them, locking you into their business and services. You can simply contract them for the period of time that you specify, and…

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The 6 Best Practices for Email Marketing Without Annoying Your Clients

By Jennie Lyon / July 25, 2017
Best Practices for Email Marketing Without Annoying Your Clients

Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet and, despite promises every few years, it doesn’t appear to be going away anytime soon. There are few things more annoying than spam email filling your inbox with unsolicited offers or attempts to scam you. As an entrepreneur, there is a good chance you know the frustration of your carefully crafted, targeted emails being…

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Content to Include in Your Email Marketing Campaign to Hook Your Clients

By Jennie Lyon / July 18, 2017
Content to Include in your email marketing campaign to hook your clients

  Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get…

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Write Better Email Blasts with Marketing Help from Your Virtual Assistant

By Jennie Lyon / July 11, 2017

Email marketing is an exciting and complicated arena in the field of business. For the affordable amount of money that you put into it, it can deliver remarkable results, with high levels of conversion. It can also be time-consuming and confusing to create a pitch-perfect email blast campaign. After you’ve worked so hard to develop a fantastic email list, you want to make sure that you will only be delivering them the best marketing blasts you can. An experienced virtual assistant can be the key to writing better email marketing blasts to send to your email list. With their copywriting…

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6 Steps to Designing a Successful Email Marketing Campaign

By Jennie Lyon / July 5, 2017

If you’ve been building a successful email list for your business, you’re probably wondering what is the best way to use it. If you have all of these people who want to hear about your business or product, how do you capitalize on it? Simple! You do it with a high-performing email campaign! A well-designed email campaign can be one of the most effective marketing tools in your arsenal, allowing you to reach your entire email list with a targeted message, informing your customers about a great sale or new product you’re offering. The trick is to get the email…

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Taking a Vacation? Get Your Virtual Team in Place First + Free Pre-Vacation Checklist!

By Jennie / June 27, 2017

Everyone loves a summer vacation, but taking one can seem impossible for busy entrepreneurs! When you run your own small business, it can consume all of your time and energy if you aren’t careful, and letting go can be difficult. Trust me when I say that I understand! However, even passionate entrepreneurs need time to relax, and that means finding a team who can keep your business running smoothly in your absence. When you have a virtual team that you trust, it makes taking time off much less stressful. The trick to developing that trust is getting used to working…

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Beat Writer’s Block with a Copywriting Virtual Assistant

By Jennie Lyon / May 30, 2017

Writing can be daunting for many small business owners; you’re an expert in your field, but that doesn’t mean you’re also an incredible wordsmith! Even savvy entrepreneurs don’t always stop to consider just how much writing work is involved in running their own business. Aside from emails (and any other documents you send to clients), you also have to worry about website copy, advertisements, and branding collateral like brochures. That doesn’t even begin to cover all the regular blogging and social media posts a small business needs to appear active in this digital age! The quality of your copy demonstrates…

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