You did it—you launched the offer, hit “publish,” and showed up everywhere. But now what? Whether you had a sold-out launch or a slow start, what you do next is as important as the launch itself. Post-launch momentum is where most entrepreneurs lose steam, miss significant opportunities, or fall into burnout mode. This is for you if you’ve ever felt exhausted or directionless after a launch. 🎯 In this blog, I’ll show you how to: 📌 Table of Contents The Importance of the Post-Launch PhaseWhat to Do in the First 72 HoursHow to Repurpose Launch Content for Evergreen UseKeep Leads…
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Are you struggling to see results from your digital marketing? Many small business owners invest time, effort, and budget into marketing without a clear strategy, leading to low conversions, wasted ad spend, and frustratingly slow growth. If you’re unsure whether your marketing is effective or leaving money on the table, this interactive digital marketing audit will help you: Ready? Let’s dive in! Table of Contents Website Optimization: Is Your Site Converting Visitors into Customers?Social Media: Are You Reaching the Right Audience?Email Marketing: Are Your Subscribers Buying?SEO: Are You Ranking for the Right Keywords?Marketing Funnel: Do You Have a Clear Customer Journey?Next…
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Selling digital products should be seamless, scalable, and stress-free, especially if you automate your digital product sales. But too often, you might handle sales manually—chasing invoices, managing downloads, and repeatedly answering the same customer questions. What if you could put your digital sales on autopilot? 🚀 With the right automation strategy, you can generate consistent revenue while freeing up your time to focus on growing your business. Today, I’ll walk you through a simple system for automating your digital product sales—from lead capture to checkout and delivery. Don’t forget to grab our digital product launch planner to streamline your setup!…
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Converting a first-time client into a lifelong customer is the ultimate goal for any small business. It’s not just about landing that initial sale—it’s about nurturing a lasting relationship. Long-term clients bring stability, require less marketing effort, and become your brand’s biggest cheerleaders. Client churn, on the other hand, can leave you stuck in a frustrating cycle of constantly chasing new sales instead of building sustainable growth. If you want to turn every client interaction into repeat revenue and referrals, you need a solid strategy. That’s precisely what I’ll share with you today! This blog will dive into proven steps…
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Does the idea of running Facebook or Instagram ads feel overwhelming? You’re not alone! Many small business owners feel stuck designing great ads, targeting the right audience, or managing costs. The good news? You don’t need a huge budget or endless hours to make your ads work for you, instead, use our best ad resources. That’s why we’ve rounded up our favorite tech tools and resources to help you create, manage, and optimize your social media ads. We use and love these tools and are excited to share this list with you! From designing attention-grabbing visuals to understanding your audience…
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The social media advertising landscape is never stagnant, and 2024 is no exception. The past year of evolving strategies and technologies forced businesses to adapt, innovate, and rethink how they connect with their customers and use social media ads to grow in 2025 For online small business owners, staying ahead in this dynamic environment wasn’t just about following trends—it was about learning to navigate constraints like tight budgets and saturated markets while still delivering impactful campaigns. As we begin 2025, the lessons learned from the past year provide a roadmap for crafting smarter, more effective ad strategies, and today, I’m…
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One of our primary services as a digital marketing agency is helping online businesses of all sizes and stages run social media ads to grow their business. I’ve realized when talking to these clients that there are so many misconceptions about social media ad campaigns and the strategies that go into making those campaigns successful. Maybe you’ve been thinking about social media ads but are hesitant about adding them to your digital marketing strategy. Or maybe you’ve run ad campaigns and weren’t very pleased with your results. Either way, let’s debunk these top 10 misconceptions about social media advertising so…
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As we approach the end of the year, you, as an online business owner, are starting to evaluate your business and wonder how to make the most of your remaining digital marketing budget. Q4 presents unique opportunities for high-impact campaigns, especially with holiday promotions in full swing. The key to maximizing your digital marketing budget for the holiday season is smart budgeting, strategic allocation, and leveraging every marketing dollar to maximize your return on investment (ROI). How? Let’s get into it. Content Overview: –Prioritize Your Winning Promotions–Invest in Retargeting Campaigns–Use Social Media to Your Advantage–Leverage Your Email List–Diversify Your Content…
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We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for your post-sale strategies? Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and market to your paid customers. After a holiday sale, it is the perfect time to ramp up your digital marketing strategy to take advantage of the Q4 increased spending. You can implement any of these six post-sale strategies to continue to grow your business…
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With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024. If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes. Recently, that has included examining what increases my revenue as an online business owner and how I can prioritize those revenue-generating activities in the coming weeks. Is that something you want…
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