Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…
At this busy time of year, the idea of work-life balance can seem almost laughable, especially for anyone who runs a small business. With seemingly endless tasks popping up, parties, family commitments, and more, the last weeks of the year are difficult to prepare for. However, taking space from your work is important, more so now than at any other time of year. Because so many others—including business owners and many of your own clients—take time away from the office during December, they’ll be more understanding than you’d expect when you let them know you’ll be taking a week or…
Do you have the right team in place to support your business? Your goals probably involve the growth of your business, taking on new clients, expanding your services or product line, tackling more and larger projects, etc. No small business owner wants to get stuck in a rut or have their business stagnate. However, growth means more work. A lot of small business owners view hiring an additional person to work on their business as a scary prospect. They worry about paying a salary, whether their need for support will remain consistent enough to warrant the commitment of a new…
It’s Thanksgiving week, which means it’s a good time to focus on the things in our lives that we’re grateful for. Owning and running a small business can sometimes be challenging or draining, but there are so many wonderful things about it that make the trials worthwhile. I always try to remember to think on all the parts of running my own business that fill me with gratitude and appreciation for the work I do and the people I work with. Especially around holiday time, when the themes of thankfulness and love are so prevalent, I find it makes me happy…
Clients are the heart of your business, and you can’t afford to take them for granted. Without your clients, your business wouldn’t exist, so you always need to be considerate of their needs and appreciative for their patronage. The benefit to showing clients your appreciation is that it builds a strong connection with them, encouraging return business and making it more likely that they will refer others to you. Good client care is fundamental to the success of every business! While there are actions you can take year-round to let clients know how much you appreciate their business, the holidays…
Planning ahead of time is one of the most important skills for a business owner to develop, because the success of any small business depends on how well it flows. Unfortunately, most people are only good at planning a day or two in advance, or for the very long term—setting goals for the year or beyond. It is merging the two, and sticking to a plan for the week or month where most people get tripped up in their calendaring and organization. Successfully planning ahead and maintaining business flow becomes even more difficult around the holidays, where clients and collaborators…
Regardless of whether you’re running a small business from home, working in shared office space, or still sitting in a cubicle at a large company, having an organized work space is beneficial for both your mood and your productivity. Creating a focused, inspiring, energizing work space is important if you want to be industrious during the work day and have efficient workflow. A messy, disorganized, distracting work space will draw your attention away from the important tasks at hand, make you more prone to procrastinate, and cause low-level anxiety which is counterproductive to accomplishing your goals each day. [Tweet “Workplace…
The new year is well underway, and hopefully your business plans for the year are too. If you’ve been running your business for some time now, it’s easy to get comfortable doing things exactly the same way year in and year out. However, this comfort can be what leads to small businesses stagnating and ultimately failing to grow and scale themselves. If you’re worried that you might be taking the easy route and not doing enough to keep your business fresh and relevant to the current market conditions and customer needs, it might be time to consider looking for professional…
After reading a few posts here on the Jennie Lyon Virtual Assistant Services blog, hopefully you’re aware of what a Virtual Assistant is, what they can do for your business, and why it’s a great idea to outsource your work to one. The next step is to actually find a virtual assistant who you can work well with and is a good match for your needs. You need someone who you can trust with your business, and who has the necessary experience doing the sorts of tasks you’re planning to hand off. Now, you might be at a loss when…
“Do what you love and you will never work a day in your life.”Easy words, but infinitely more difficult in practice. No matter how much you enjoy your job, there will always be stresses, problems, conflicts, and setbacks. At times, you might even find yourself asking the question “Why do I do this again?”. Thankfully, you can have a fresh start whenever you like and with it comes the opportunity to refocus on what you love about your job and make positive changes to minimize unnecessary stresses in the future. [Tweet “Delegation and outsourcing are the key to finding more…
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