Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…
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Are you thinking about starting a podcast for your business? I know a thing or two about podcasting. From first-hand experience, it has been very valuable for my audience and business. I am here to tell you a podcast can be a great way for your business to connect with customers and build its brand. In fact, studies show that Americans listen to approximately 21,117,000 hours of podcast audio every single day. That’s crazy, right? And with listening being extremely easy on mobile devices, iTunes, and podcast apps, this number will continue to rise. Podcasts offer valuable information, great networking…
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What would you do if you had two extra hours every week? As a small business owner, chances are that you’re constantly under incredible time constraints. Your to-do list is continually growing, and it seems like you’re the only one who can get things done. I remember back when I first started this business, and it was crazy. I was working insane hours to get my business off the ground, but eventually, I had to admit to myself that I was ONE person trying to do the work of an entire team. And yeah, that’s doable over a short period,…
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Have you taken the time to think about how people get to your website? A sales funnel is key. Even though we are firmly in the age of the internet, there are countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should. First off, online IS the real world. Everything we do is online nowadays. Even before the pandemic hit, online sales and interactions were starting to outnumber in-person interactions. And now, well, there isn’t even a contest. Just look…
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Do you have big business plans for the new year? With the previous year in the rearview mirror, I’ve been putting a ton of thought into revamping my business plan. I’m a firm believer in coming up with a new business plan every January (And then of course, I revisit it quarterly to see if I need to tweak it). In this year’s plan, I’ve been specifically focusing on ways I can grow my brand through digital marketing. Branding encompasses everything in a business, including your personality. Your personality, goals, business sense, beliefs, everything goes directly into your brand. And…
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A lot of small business owners get stuck in the idea that all businesses should run the exact same way! No way! Here’s the thing about small business owners: we are all different! Our reasons for becoming entrepreneurs vary from always wanting to run our own business to wanting to spend more time at home with our families (or both). But when it comes to things like business planning, most coaches and programs treat every small business owner the same. And if you don’t fit into that narrow preconception, you’re going to be out of luck. I’ll give you a…
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Want to know the worst feeling in the world when you’re a small business owner creating a sense of emergency? It’s when you feel the first inklings that you’re getting sick. You know the signs. Sleep the night before may not happen. Your energy is running dry, or you get a tickle in the back of your throat. You think, “I’m getting sick. I can’t afford to get sick! I have too much to do this week!!!” As a small business owner, it’s not unusual that everything is on your shoulders. Your customer service, marketing, daily tasks, sales, EVERYTHING goes…
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Do you know why testimonials are so important? Say, you’re walking down the street and a bus passes with an ad on the side promoting the “best coffee ever,” do you believe it? In all likelihood, you probably instantly think “Pfft. What a load of bull!” This is one of the biggest problems facing advertisers nowadays. Countless people are so instinctively distrustful of marketing that they dismiss any claims made in ads as exaggerations or outright fabrications. Even if the product is genuinely the “best coffee ever,” the average person probably isn’t going to believe it until they try it…
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Do you have a business plan? Something that I highly recommend all of my clients (and pretty much every entrepreneur) do is create a business plan at the beginning of the year. Spending the first week or so in January putting together a comprehensive business plan can pay off dividends for a small business through the new year. A business plan gives you a map, with goals and strategies that may help you confront the biggest challenges facing your business. But here is the problem: plans change. Things change! Life happens! Maybe your business did even better than you expected…
Read MoreOne of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…
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