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4 Branding Tips Every Entrepreneur Can Use

By Jennie Lyon / February 27, 2015

I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use.  1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…

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5 Prompts to Help You Generate Business Blog Topics

By Jennie Lyon / January 30, 2015

Even if you’ve partnered with a virtual assistant or content manager to create your online business content (i.e. blog and social media posts) you’ll still need to come up with the topics that your online content will be about. As an entrepreneur, you are probably great at coming up with new ideas—for your business. Coming up with topics to address for your audience may not be as easy. When you live, breathe, and move in your business every day, you have an unlimited amount of information about your principal service or product; it can be challenging to know what information…

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Partnering With a Virtual Assistant Can Help You Focus on the Big Picture

By Jennie Lyon / December 26, 2014

As a small business owner, you have a lot to keep track of, from the smallest details, like spell checking emails and web content, to the biggest—your company’s vision. With so much to check off your to-do list each day, it can be very easy to spend hours at a time on small—though important—tasks, foregoing the essential work of putting your concepts into action and solidifying your vision. Partnering with a virtual assistant with specialized skills and experience will ensure that everything on your list gets done quickly and professionally, allowing you to focus on the bigger picture and move…

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5 Steps for Choosing Your Small Business Idea

By Jennie Lyon / December 19, 2014

The decision to go into business for yourself is an exciting, liberating one that often sparks an endless stream of creative, imaginative business ideas. If you’re an aspiring entrepreneur, the brainstorming process is a fun and important step in making your dream of independent business ownership a reality. In the end, though, you’ll have to settle on one—at least to start with! Because entrepreneurs tend to be high-energy, inventive people, it can be a challenge to settle on one idea and to make sure the one you’ve chosen is the right one. By following these five steps, you’ll be well…

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Essential Elements of Small Business Content Marketing

By Jennie Lyon / December 10, 2014

In the past, the only businesses that were required to produce daily quality content were news, academic organizations, and entertainment companies. In today’s world of online branding and representation, all businesses are required to maintain professional, interesting content if they want to succeed and maintain contact with their market. Providing your audience and clients with relevant, regular content via social media platforms (including LinkedIn), blogs or professional articles, newsletters, and up-to-date websites strengthens your brand and builds your expert reputation. First thing’s first: your business must produce quality content. Grammatical errors, too casual of a tone, and content that is…

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