The most common mistake I see small business owners make in their sales and marketing efforts is to cast themselves, company or product as the center of the story. But the truth is, if you want customers to buy from you, you must tell a story in which they are the star of the story, not you! Make Your Client the Center of the Story When it comes to any big-budget film, the hero is the star of the story. The one who takes action to overcome difficulties in order to achieve something they desire. 9 times out of 10,…
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Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference between a free lead magnet and a core product offering. Stated it’s hard to get someone to go from a free offer to a high-priced one; that is where tripwires shine. Warming people up by upselling through tripwires can help guide customers to purchase products…
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How often do you sign up for a brand’s emails? If you’re like me, you most likely only subscribe to an email list if you KNOW you’re going to get VALUE from the emails. Because let’s face it, there are certain brands that I absolutely adore, but I’m only signing up for their newsletters if I believe in what they promote and the stories that they tell in their emails. BONUS, if their emails make me smile. Email marketing is a highly effective way to reach out to customers, build relationships, and boost sales. In fact, email marketing has the…
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Content creation helps people discover your brand, business, services, or products. It also helps you attract, engage and build a relationship with prospects and clients. Basically, it brings new eyes to your site and will ultimately generate revenue. So, if you aren’t creating content, you’ll get left in the dust of your competitors. Wouldn’t it be great if you could finish all your content creation without ever breaking a sweat, and without feeling like there aren’t enough hours in the day? Well, believe it or not – with content batching, that dream can become a reality. Batching is an incredibly…
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Video content has quickly become essential to any successful digital marketing strategy. If you’re looking for a roadmap for video marketing, you are not alone! Brands and businesses need a video marketing strategy for every platform and channel – why? Because everything online is transitioning to video, you want to avoid getting left in the dust! Video content is more popular than ever, with platforms giving priority to video content. And video content engages audiences in ways that mere text or images cannot. Videos can tell stories and create brand experiences that are memorable and engaging. Are you feeling overwhelmed…
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Are you looking to build an audience on Instagram, but the upkeep feels draining? You see so many of your competitors having a beautiful feed of images with amazing content to boot! And you start to think – WHY DOESN’T MY INSTAGRAM LOOK AMAZING!? Lucky for you, I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill. Stick around, and I promise you’ll leave today with tools you can use to revamp your Instagram feed right away! Overview Today…
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Podcasting is a popular and effective way to reach a global audience and share your ideas or stories. Podcast production requires a lot of time and effort, from recording and editing to promoting and distributing. You might be wondering what’s involved in getting a podcast up and running and if there are parts of the podcast production that you could outsource, which would allow you to focus on creating great content without the stress of managing the entire process yourself! In this blog post, we’ll explore everything you need to know about podcasting and how you can add one to…
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Generating leads is essential for growing your business, but converting them into paying customers is the real challenge. If you need help turning leads into sales, it’s time to take a closer look at your lead generation and conversion strategies. We’re excited to introduce the 5-Day Email Challenge, designed to help you capture and convert leads. Here are some steps to ensure success: Blog Overview: Define Your Objectives Clear objectives for your challenge are key to its success as they provide direction and focus for the entire challenge. When you clearly understand what you hope to achieve, you can tailor…
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Email marketing is one of the most effective ways to reach and engage with your target audience. You need a solid email list, and social media can be a powerful tool if you’re looking to increase your list. In this episode, I’ll show you how to 10x your email list using exclusive strategies and expert tips to attract and retain more subscribers. Blog Overview: Grow Your Subscribers What first comes to mind when you have to reach someone? Your phone, right? And then, you commonly reach out directly or via social media. Why? That’s because it’s the easiest and fastest…
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Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media. We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…
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