How to Attract Your Ideal Audience with a Podcast (Workbook & Checklist)

By Jennie Lyon / September 1, 2020
How to Attract Your Ideal Audience with a Podcast

About 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!)  But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…

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8 Ways to Attract Your Audience With A Webinar + 2 Free Workbooks

By Jennie Lyon / August 25, 2020
8 ways to attract your audience with a webinar + 2 Free Workbooks

Recently, I’ve been creating a lot of different types of content that allow me to get closer to my audience. I don’t just want you to read my words, but also hear my voice. I believe that this will create a stronger connection with you! (Is it working?) To get started, I’ve obviously picked podcasting. It’s a fantastic way to get your name and content out there, but it’s also entirely audio, with no visuals. Excellent if your audience is going out for a walk or running errands, but less so if you need to communicate complex ideas that require…

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What 5 SEO Tips Will Boost You in Search + Free Checklist

By Jennie Lyon / August 18, 2020
What 5 SEO Tips Will Boost You in Search and Free Checklist

I don’t know about you, but every week I get “emails” touting a new secret SEO growth tactic or hack that promises to get me on the first page of Google!  It got me thinking about how overwhelming SEO can be to entrepreneurs, because there are so many components to consider.  Keywords, on-page and off-page optimization, link building, oh my! The list goes on and on.  So, let’s start here, how much do you know about SEO? Sorry (not sorry) for the rhyme there, but it’s a question that every small business owner should be asking themselves. Over my many…

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8 Ways to Repurpose One Piece of Content + Free Template

By Jennie Lyon / August 11, 2020
8 Ways to Repurpose One Piece of Content

When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense, it’s…

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How to Create a 3-Month Content Marketing Calendar in 1 Hour (Free Template!)

By Jennie Lyon / August 4, 2020
How to Create a 3-Month Content Calendar in 1 Hour + Free Template

Want to know an online business secret? Content equals growth!  It’s true! Content creation has been the core of everything I’ve done with my businesses for the past 20 years. However, when I took my content creation to the next level that is when my business really took off.  Take my green lifestyle blog, Sweet Greens. Haha! Are you thinking, What? She has a green lifestyle blog too? Sweet Greens was born of my passion for environmental causes and green products. It started as a simple blog (I thought it would be a fun way to document the fun eco-friendly…

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6 Steps to Creating Viral Content

By Jennie Lyon / May 26, 2020

Have you ever been sent a viral video? Creating a piece of content that goes viral is every small business owner’s dream! Not only does the free exposure exponentially increase the ROI on that content, but it also will dramatically grow your audience and raise awareness of your brand. There’s no perfect formula for viral content, and frequently luck and timing play a huge part in a piece of content becoming popular. However, there are a few things that all popular content have in common!  If you’re here, you’re probably looking for some advice on how to make content that…

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Hashtags 101: What They Are and How To Use Them

By Jennie Lyon / November 4, 2019

Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out on Twitter, Facebook, Instagram, and other social media platforms, but the word has even been added to the Oxford English Dictionary!  You may know what hashtags are, but do you know how to use them? Well, here is a quick primer that will explain everything…

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The Anatomy of a Facebook Ad

By Jennie Lyon / October 1, 2019

Writing a Facebook Ad is easy, right? You throw together some text with an image and watch the clicks roll in! Uh, I hate to be the bearer of bad news, but that’s a surefire way to end up with a Facebook Ad disaster! Social Media Ad creation is an art onto itself. Much like writing all kinds of social media, it’s a unique mixture of both marketing copy, target research and graphic design meant to attract the eye, intrigue the mind, and eventually, lead the user to your Website or Landing Page. There are a total of seven elements…

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Adapt Your Social Media Content Across Every Social Media Channel

By Jennie Lyon / September 10, 2019
JLVAS How to adapt your social media content across every social media channel

Cross-country marketing can be a fascinating thing. Companies can take the exact same product but market it entirely differently depending on the country they are in. For example, there might be completely different advertising campaigns for a product like Pepsi in Mexico, Canada, and the United States. This is despite the fact that they’re all located on the same continent, two of them primarily speak English, and it’s the same product. It all has to do with local conventions of the media, cultural differences, and values when it comes to marketing. Marketing on social media is a little bit like…

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How to Create a Core Lead Magnet that Converts

By Jennie Lyon / September 3, 2019
How to create a core lead magnet that converts

Does your website have a core lead magnet attached? Imagine this: You’re looking for a digital marketer (a pretty big stretch, huh?) You go onto a website, but the only things that are offered on it are paid products. There is no real way to see what kind of content they create for free. Instead, you have to go in blind and hope that they can meet your content creation/social media/email marketing/ funnel creation/ technical needs etc. And for some, that can be too high a price. Now, when you come to my website, I offer free content right off…

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