How to Create a Year’s Worth of Content Ideas in 2 Hours

By Jennie Lyon / January 12, 2021
JLVAS-how-to-create-a-years-worth-of-content-in-2-hours

I hear a lot of people compare the New Year to a blank piece of paper.  On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars, and YouTube videos. Let me tell you, coming up with 52+ fresh ideas is NOT easy! And…

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The Importance of Digital Marketing on Cyber Monday (and Beyond)

By Jennie Lyon / November 10, 2020
The Important of Digital Marketing on Cyber Monday and Beyond

I bet the holiday shopping season is going to be a little different this year. Every November, you see the same news story on Black Friday: hundreds of people crowding outside of Walmarts and Targets around the country, waiting to grab as many deals as they can. It’s the biggest shopping day of the year with sales galore. COVID-19, however, has changed all that. I suspect that we won’t see the insane crowds as usual outside of stores this Friday, November 27th. As large indoor gatherings are prohibited, stores won’t allow a borderline mob to roar in, grabbing everything in…

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How to Use a Virtual Assistant to Batch Your Content

By Jennie Lyon / November 3, 2020
How to Use a Virtual Assistant to Batch Your Content

You want to know the real problem with content creation? It’s like being on a treadmill.  Every single week, you need to have a new blog or a new podcast ready. This is accompanied by social media posts, an email campaign, and all of your other digital marketing content. It never ends! That’s one of the reasons why so many small business owners fall off the content creation train after just a few weeks. They start out strong, keeping up with the pace. But soon, they start to fall behind, maybe missing a single week. Then it’s two weeks. And…

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8 Ways to Repurpose One Piece of Content + Free Template

By Jennie Lyon / August 11, 2020
8 Ways to Repurpose One Piece of Content

When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense, it’s…

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3 Steps to a Winning Webinar Slide Deck!

By Jennie Lyon / July 16, 2019

Do you remember sitting in school as a kid, vaguely staring at the walls as your teacher droned on and on about geography, history, or math… You were kind of paying attention. Maybe taking a note every now and then, but the sad reality was that your attention was elsewhere. The material just wasn’t engaging you. But why? What your teacher was saying might have been interesting, but without a visually engaging element, your attention was lost. We like to think that, as adults, we have more focus. That we can keep our attention on-task. Not lose track like we…

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Embrace the Spirit of the Season By Giving Free Content to Your Clients

By Jennie Lyon / December 11, 2018

Tis the season to be jolly! The end of December is a time of mirth and joy! It’s the time when we give gifts and presents to the ones we love. So, with the holiday spirit in the air, it’s the perfect time to reach out to your clients with valuable and free content that they can actually use! This past year has been a time of change for me and my business. Throughout the year, I’ve been working hard to create brand-new workbooks and other resources to help small business owners get past their stumbling blocks and move ever…

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