Kick Your Income Into High Gear with a Sales Funnel!

By Jennie Lyon / July 24, 2018
Kick Your Income Into High Gear with a Sales Funnel!

Are you consciously aware of how you purchase products? I’m not talking about the process of paying for it, I mean the process that begins the moment you become aware of a product to the moment that you use it. This is known as a sales funnel and you need to be aware of it for any marketing strategy to work. No matter what your chosen method of advertising, whether it be Facebook Ads, email marketing, or social media, you need to have a sales funnel in place. A virtual assistant can help you build a sales funnel, writing all…

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Content is Still King! 5 Pieces of Content You Should Be Sharing Online

By Jennie Lyon / June 26, 2018
JLVAS -content is still king

Providing your customers with value is what business is all about, and that also goes for your advertising. No one wants to read dry, boring copy going on and on about how great your business is. Customers are far more savvy than that, they know how advertising sounds and they know to ignore it. The way you can connect with your customers today is with content. If you provide them with authentic, personality infused, valuable content, like blog posts, free downloads, email campaigns, etc, then you can sneak in under the advertising radar (stealthy selling, anyone?) by giving them what…

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The Anatomy of a Successful Launch

By Jennie Lyon / May 22, 2018
JLVAS The Anatomy of a Successful Launch

You’re launching a new product! Now what?Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers can…

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Content May Be King but Your Copywriting Has to Rule!

By Jennie Lyon / April 3, 2018
JLVAS content may be king but copywriting has to rule

Content marketing really is king! But only if your copywriting is high quality, personality-infused and engaging. By hiring a great virtual assistant who does copywriting along with other services such as graphic design, you can develop an entire library of blogs, social media posts, and eblasts that you can pull out at a moment’s notice whenever you need to provide your customers with content that rules! Blogs Blogs are basically the bread and butter as far as content marketing goes. If you instantly want something to boost your SEO, improve your social media engagement and prove to your audience that…

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Try, Try Again: Why You Should Give Digital Advertising a Second Chance

By Jennie Lyon / March 27, 2018
JLVAS why you should give digital advertising a second chance

Digital advertising is easy. Effective digital advertising, that’s hard. One of the most common things I hear from many of my new clients is that they have always gotten poor results from their digital marketing efforts. It just “doesn’t work” for them, so they tend to fall back on more traditional advertising methods. But here is the problem: digital marketing IS the standard form of advertising these days. Nowhere else can offer you the same ROI for your advertising dollars. It’s completely understandable why so many companies get less than their desired ROI their first time designing an online marketing…

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Digital Marketing in the New Year: Your Options Explained

By Jennie Lyon / February 6, 2018
JLVAS - Digital marketing in the new year your options explained

The march of technology continues onwards! Every year, there is more and more innovation in the realm of digital marketing. With all of this changing technology comes new opportunities to get your advertising dollar to go a little further. A virtual assistant can help you take advantage of these digital marketing platforms and get the word about your business out to a wider audience using personality-infused storytelling and tested digital marketing techniques. Social Media MarketingSocial media isn’t going anywhere anytime soon. The increased engagement on platforms like Twitter means that 280 characters are more relevant than ever. Facebook has completely…

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How a Virtual Assistant Can Help Kick Your Business into High Gear this Winter!

By Jennie Lyon / January 23, 2018
JLVAS - How a virtual assistant can help kick your business into high gear this winter

Has this winter given you the blues? It’s around this time of year when the winter weather can really start to wear you down. With stunningly cold temperatures all across the country, even in the states that are warmer during the winter, folks are really starting to miss the sunny days of the summer. Feelings of “hibernation” and depression are normal around the end of January/beginning of February. It’s called Seasonal Affective Disorder, and it can take a huge toll on your productivity and your business. As an entrepreneur and small business owner, you need to be able to give…

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Why You Need a Virtual Assistant in the New Year… And I’m Not Talking about Alexa or Siri!

By Jennie Lyon / January 9, 2018
JLVAS Why you need a virtual assistant in the new year

You know, the only bad part about taking a vacation during the holidays is when you return to work in January. You sit down at your desk and just feel… stressed. You might feel overwhelmed at the amount of work that has piled up while you were taking a well-deserved festive rest with family and friends. There are clients to take care of, blog posts and social media that need to be written, a ton of email marketing to send out… Happy New Year! Thankfully, you don’t have to do it all alone. If you had a virtual assistant working…

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