Hey friends, if you’ve ever hit pause on your marketing because client work got busy or life took over, this episode is for you. Maybe your inbox has been quiet. Maybe your email list has gone cold. Or maybe your once-busy client pipeline has turned into a trickle lately. I get it, I’ve been there too. After twenty years of helping solopreneurs and small business owners grow through marketing systems, I’ve learned that momentum can be lost. The good news? You can get it back, fast. Today, I’ll guide you through a step-by-step process to reignite your marketing momentum, rebuild…
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In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…
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Life is busy, even busier if you’re a small business owner! One of the first steps to having a successful online business is having a robust email list full of raving fans and paying customers. If you’re like me, finding time to stay on top of your email marketing can feel very time intensive and overwhelming! What’s a small business owner to do? Automate your email marketing, of course! When you automate your email marketing, you not only save time but, more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like,…
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In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…
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Email marketing is one of the most effective ways to nurture leads and convert them into customers. I keep hearing email marketing is dead or dying. However, this is far from the case. You can build trust and credibility with your audience by sending targeted, personalized messages to the right people at the right time. And ultimately drive more sales for your business. Email marketing has the highest ROI (return on investment) of all digital marketing, so if you aren’t actively building an email list, stop everything you’re doing and get started! An email list of raving fans and engaged…
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When you see a “sign up for my newsletter” on a website, do you click “Yes?” I would put money on your answer being “No, of course not!” And I understand why. We are conditioned to HATE email. Every time you check your email, you likely have dozens of messages sitting in your inbox telling you that “Won a free cruise” or “Your Outlook Email is About to Be Cancelled!” Spam has ruined email, plain and simple. So, why on earth would anyone want to give their email out to a random website? With all of that in mind, when…
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You’ve probably heard this before: “The fortune is in the follow-up.” But if your lead nurturing depends entirely on manual emails, last-minute promos, or content you meant to send but never did… you’re leaving conversions on the table. The fix? An evergreen nurture engine—a series of automated emails and content that engage your audience, build trust, and convert leads on autopilot. And when it’s done right, it doesn’t feel automated—it feels like you’re showing up right when they need you. 🎯 In this blog, you’ll learn how to build a nurture engine that: 📌 Table of Contents 1. What Is…
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Are you doing all the right marketing activities—posting on social media, emailing your list, building your funnel—but still not seeing the conversions you want? Your offer might not be the problem… it could be a lack of proof. Enter: the micro-case study. Unlike long-form testimonials or drawn-out case studies, micro-case studies are short, powerful stories that spotlight specific client wins in a way that builds immediate trust and authority. And the best part? They’re incredibly easy to use at every stage of your marketing funnel. 🎯 In this blog, I’ll show you how to create and use micro-case studies to:…
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Your funnel is running, traffic is flowing in, and you expect sales to roll in—but something’s wrong. People are dropping off, leads aren’t converting, and you’re losing potential customers.🚨 The culprit? broken, confusing, or under-optimized funnel links. Whether it’s a dead link, a slow-loading page, or a confusing redirect, these small mistakes can silently kill your conversions without your realizing it. But don’t worry! Today, we’re diving into how to identify and fix the funnel links that are costing you customers so your sales process runs smoothly. And if you’re interested, we offer Funnel Fix Audits to optimize your funnel…
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Selling high-ticket offers can feel overwhelming—mainly if you rely on endless sales calls, manual outreach, or complicated marketing strategies. But what if you could sell premium services or products on autopilot? With the proper high-ticket sales funnel, you can attract, nurture, and convert ideal clients without constantly chasing leads. This system works 24/7, qualifying potential buyers and delivering a seamless experience—so that when they reach out, they’re already ready to buy. In today’s blog, I’ll walk you through the exact funnel that easily converts high-ticket clients so you can focus on delivering your expertise instead of constantly selling. Content Overview…
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