Like most women, you have probably heard that you can’t do it all—and you probably try to anyway. It is easy to run ragged trying to juggle your business, social life, family, and household. Remember, though, that you are your company’s most valuable asset! Successfully managing all aspects of your life requires balance and prioritizing self-care. Healthy habits help us to be more effective in both business and life. When we are healthy and balanced, we can “do more”—and in less time (which is always the goal). Here are 5 healthy habits for women in business. 1. Healthy Diet and…
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More and more small businesses these days are home-based or physically scaled down, operating out of a small office with minimal equipment. Additionally, more businesses start with modest budgets and aim to cut overhead costs in order to develop into successful startups more quickly. Because small businesses still need a team to operate, the cost-effective, simple solution is to partner with a virtual team of workers instead of staffing an office with salaried employees, which requires a bigger office rental, bulkier payroll, and an HR department—to name a few things. Even though virtual support teams are non-traditional (though they are…
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Small businesses need to utilize these digital marketing tips—period! In the days before the internet, companies spent huge sums on visual campaigns. Nowadays, this type of marketing is not only old-fashioned and expensive but becoming irrelevant, too. The majority of consumers read, shop, and communicate on their devices. The average adult’s attention span is around 6-8 seconds, so you have to grab their attention quickly. Today’s small business owners can benefit from a wide, growing variety of platforms to market their businesses. You now have the ability to learn so much more about your target audience and market specifically to…
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Every successful industry mogul, from Jack Welch to Sara Blakely, has faced failure. Sara Blakely, creator of Spanx and self-made female billionaire, told CNBC in an interview that her father would often ask her and her brother the same question at dinner: “What have you failed at this week?” The exercise was not one of self-flagellation and wallowing in disappointment but to one that pointed out that there is no failure without trying—and that not trying is a worse alternative than failure. As an entrepreneur I have faced my share of failures, too. In fact, because my process is all about…
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Whether it is to spend more time with family, to make a better living, or simply follow a passion or skill set, so many women these days are making the move into independent business ownership. As exciting as the decision to work for yourself is, it can be daunting when you realize how much work, dedication, and patience are required for success. You may have well-meaning friends or peers who have attempted to encourage you by saying that it can take months—or years—for your business to get off the ground or that starting out is hard for everyone. Meanwhile, you…
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I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use. 1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…
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As more and more people go into business for themselves, more and more people are working from home. Working from home offers many benefits, like eliminating your commute and freeing you from the distractions of co-workers. That said, working from home can prove more challenging than it looks at first glance. Here are 6 ways to make working from home work for your business. 1. Designate an Office Space This is step #1 for successfully conducting your business from home. Dedicating a specific space at home keeps you focused and serious about your business. Having a space that is designated…
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If you are an emerging small business owner or considering branching out on your own, you’ve probably given a lot of thought to the endeavor, weighing the pros and cons and wondering whether you have what it takes to work for yourself. Starting your own business can be overwhelming, but with the help of a virtual assistant team you can boost your confidence and set yourself up for success right from the beginning! The following are a few ways that partnering with a virtual team can benefit you and your budding enterprise. Help You Stay Energized and FocusedSomething every small business…
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The number of female small business owners in the US has risen dramatically in the past decade, and continues to grow! This is great news for all the women who have hoped to venture out on their own, who have recently formed a new business, and even women who own established small business. The prevalence of female-owned businesses means more opportunities for women to network, develop professionally, and realize their aspirations. As a hopeful woman entrepreneur, you may be wondering where to find the right resources to support your developing business idea. Connecting to resources and capital is essential to…
Read MoreVirtual concierge services are popping up all around as individuals and business owners seek to outsource tasks and planning in a cost-effective and professional way. You’ve probably heard the term but may be unsure what virtual concierge services are. A virtual concierge does many of the things an in-person concierge would do—make travel arrangements, send cards and correspondence, plan events—except that virtual concierges perform these duties for multiple industries and businesses instead of just one—traditionally a hotel or hospitality business. In my virtual assistant business, I offer both virtual assistance and concierge services. Concierges typically focus on client relations and…
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