3 Ways to Build and Maintain a Positive Brand Reputation

As entrepreneurs, we put enormous amounts of time, energy, and money into creating and building our businesses. We’ve made many sacrifices in service of our goals and go above and beyond to ensure that we provide consistence, excellence, and quality. So why does our business sometimes struggle, or experience unexpected dry spells? If you’ve stopped receiving inquiries from prospects and repeat business from existing clients, your brand reputation may be to blame. Despite our hard work and daily toil, even one bad review or negative comment on a blog can prove very detrimental to our reputation. You may still be providing outstanding products and services to customers you love, but one person’s bad experience or misunderstanding can drive away both existing and potential business. As amazing as it seems that one or two pieces of negative information online or via word of mouth could derail our business’ growth, it can! This week we discuss a few ways to build—and maintain—a positive brand reputation.

1. Partner With a Virtual Assistant on Brand Reputation Monitoring

Maintaining a positive brand reputation helps ensure that you don’t lose existing business and is arguably the best way to attract new clients and build a loyal following. Because of this, brand reputation monitoring needs to be a top priority for your business.  A negative comment left on a public site without your response can be very detrimental to the success of your business. Your virtual assistant can respond to all comments—positive and negative—on your website, blog, social media sites, and review sites like Yelp. Showing clients that you are willing to engage with them—no matter what the nature of their feedback—is important to building trust and showing clients that you will respond to their needs and wants. It communicates that you are approachable, flexible, human, and committed to providing excellence.

2. Publish Testimonials from Clients Who Love You

If you know a client loves working with you, don’t be shy about asking for a review or testimonial to publish to your website. Like word of mouth, testimonials serve as a personal statement of good faith in your business, from one customer to another. When a client complies, be sure to thank them with a card or surprise discount.

3. Continually Improve Existing Relationships

Word of mouth is still one of the most powerful marketing tools indirectly at your disposal. Strengthen existing client relationships to help keep the positive buzz about your business circulating. Word of mouth applies to online and in-person communication, so make sure you don’t neglect non-local customers! If you’re not sure where to start, read up on these 6 ways to show client appreciation.

These tools are just the tip of the iceberg. Get creative when brainstorming ways to improve and maintain your brand’s reputation. Partnering with a virtual assistant will also provide you with an extra set of hands and eyes to evaluate problem areas with and come up with a plan to improve these areas.

When dealing with your social media accounts, you should always have some campaign or another running on your small business’ social media networks. If you aren’t sure what your profiles are missing, you could hire me to do a comprehensive social media audit! Schedule a free consultation and we can talk about the kind of social media campaign that will work wonders for your business’ online profile.

About Jennie Lyon

Jennie Lyon is the founder of Jennie Lyon Virtual Assistant Services. Jennie specializes in helping busy entrepreneurs organize, manage, develop and promote their brand! She is devoted to helping small business owners and entrepreneurs with social media, content creation, email marketing, client relations, website management, and administration services. If you are a small business owner, coach or self-employed entrepreneur struggling to find enough time in your day to focus on what you really love - schedule a free 15 minute consultation with Jennie. www.JennieLyon.com


  1. […] logo, pick some colors, and off you go. Everything about your brand needs to scream your business, creating a positive brand reputation. Then, once you have everything about your branding all set, we can help you get it out there with […]

  2. […] Good listening also makes dealing with challenging clients easier. Often what makes a client challenging to work with is communication breakdowns. As the saying goes, “it takes two to tango”, so if you can try and open lines of communication, they may reciprocate. By listening carefully and asking for confirmation of what you’re taking away from conversations with them, you can prevent miscommunications and improve your working relationship markedly. […]

Leave a Comment