How to Create a Strategic Social Media Monthly Content Plan

By Jennie Lyon / January 24, 2023
How To Create A Strategic Social Media Monthly Content Plan

Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, I will walk you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads.  Blog Overview:  Define Your Social Media Goals Before creating any content, it is important to define your social media plan’s objectives clearly. This will help to ensure that all of your…

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Expert Strategic Business Planning Tips for 2023 That Move the Needle

By Jennie Lyon / November 30, 2022

Strategic planning goes hand in hand. It’s mind-boggling to me how many businesses get bootstrapped together with absolutely no plan. Now don’t get me wrong, some people have pulled it off and made a successful go at it. But trust me, that doesn’t last for long. The minute their hobby becomes a viable business, the business strategy comes into play. Strategic planning is a must for any business if you are ever going to scale or keep your sanity.  Strategic planning helps you set goals and direction for your business and helps with long-term planning, asset management, and risk management.…

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Stuck at 1k Email Subscribers? 5 Steps To Fix It! (+Free Download)

By Jennie Lyon / July 26, 2022

A Solid Core Lead Magnet  Picture this: You’ve spent hours and hours creating a core lead magnet that isn’t converting. Or it’s converting, but at a glacial pace. Either way, you’re stuck at 1,000 followers, or the people in your email list aren’t converting into paying customers. Let’s chat about how to fix that! In this episode of Digital Marketing Made Simple, we’ll unlock the mystery behind your email list growth strategy and teach you how to entice mountains of new subscribers to your list! Today’s Blog Overview  Today we’re going to unpack email subscriber growth strategies and find the best…

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Marketing 101: Don’t Market to Everyone! Free Workbook!

By Jennie Lyon / August 10, 2021
JLVAS - Marketing 101 - Don't Cast a Wide Net You'll Catch Nobody

I have a theory that only a few digital marketing experts out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It’s an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don’t know the first thing about fishing! Okay, so, for myself, I’ve been fishing countless times in my life! I grew up in Utah, and…

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