Which is Right for Your Business: Consultant or Contractor?

By Jennie Lyon / November 28, 2014

There comes a time when every small business owner realizes that she needs expert input and if you’ve reached that point in your business you have probably asked yourself whether it is time to hire a consultant. The terms “consultant” and “contractor” are sometimes combined these days with so many entrepreneurs offering independent services to businesses. If you realize you need outside help but the sometimes vague distinction between contractors and consultants has you scratching your head, this brief overview of the differences can help. [Tweet “If you need specialized expertise for a temporary project hire a consultant.”] ConsultantIf you…

Read More

3 Ways for Busy Entrepreneurs to Build Relaxation into Their Work

By Jennie Lyon / November 20, 2014

Anyone who is dedicated to their job, especially an entrepreneur, tends to throw everything they’ve got into their work, sometimes logging 60+ hours per week and giving 110% of themselves. While this kind of dedication can result in a handsomely rewarding career, it can also throw off work/life balance and cause burnout. I know what you’re saying—“But, the work’s got to be done!”—and you’re right, it does. While this is true, we can accomplish a lot more when we’re rested, calm, and focused than we can when we are frazzled and constantly burning the candle at both ends. Fortunately, there…

Read More

Why Your Business Needs an Ezine and What to Include in it

By Jennie Lyon / November 15, 2014

For those who are unfamiliar, ezines are electronic newsletters or magazines that you email periodically to customers or clients who have opted in (signed up for the e-zine). Ezines allow you to stay in contact with your customers/clients while building a relationship of trust and interest. At Jennie Lyon Virtual Assistant Services, newsletter services are one of my specialties. If you are a small business owner who is new to ezines, here are a few basic do’s and don’t’s: DO: Include blog posts, special offers, and coupons Offer the ezine weekly or monthly, making sure that your business can stay…

Read More