Have you taken the time to think about how people get to your website? A sales funnel is key. Even though we are firmly in the age of the internet, there are countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should. First off, online IS the real world. Everything we do is online nowadays. Even before the pandemic hit, online sales and interactions were starting to outnumber in-person interactions. And now, well, there isn’t even a contest. Just look…
Read MoreAbout 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!) But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…
Read MoreDo you have the right tools to run your online business? With countless businesses shifting to online-only, many long-time small business owners are worried that they might not have the tools they need to manage their business effectively. Keeping on-track when you’re working from home can be challenging, and without the right resources, it’s much, much harder. Thankfully, I’ve been working from home for years, so I can help. Here are some of what I consider to be indispensable tools for any online business, small, medium, or large. What’s even better is that most of them are 100% free for…
Read MoreHave you ever taken an online course? While there are many community colleges and universities that offer exceptional training programs, many of us simply don’t have the time to dedicate an entire evening to class. Hence, the rise of the online self-directed course. With these, you can learn the material at your own pace without having to worry about long classes that you have to fit into your already-tight schedule. Online courses offer an incredible opportunity to small business owners and other entrepreneurs who are looking to make a name for themselves as an expert in their field. On top…
Read MoreOk, pop quiz time! What exactly is branding? I wouldn’t bother trying to look online for the answer. You look at 100 marketing websites, you’re going to find at least 100 slightly different ideas. Why is it so difficult to nail down a single definition of branding? It’s because branding… is huge. It’s massive. It encompasses everything about your business. Trying to shrink that down to a single sentence is nearly impossible. So I’m not going to try! Instead, I’m going to break it down that massive concept into some smaller pieces, helping you understand what branding means for YOU…
Read MoreWhen was the last time that you went to the mall? Didn’t it seem just a little emptier than it used to be? That’s because it is. eCommerce is quickly eating up much of the market share of big and small brick and mortar companies alike. If your business sells either products or services, you should be making a huge push online. By doing so, you will be able to reach so many customers that you otherwise would never have met. The Importance of a Digital Shopping CartIf you want to be able to make sales online, it needs to…
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