How to Attract Your Ideal Audience with a Podcast (Workbook & Checklist)

By Jennie Lyon / September 1, 2020
How to Attract Your Ideal Audience with a Podcast

About 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!)  But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…

Read More

4 of the Best Tools for Starting Your Online Business 🔨

By Jennie Lyon / April 7, 2020
4 of the Best Tools for Starting Your Online Business

Do you have the right tools to run your online business? With countless businesses shifting to online-only, many long-time small business owners are worried that they might not have the tools they need to manage their business effectively. Keeping on-track when you’re working from home can be challenging, and without the right resources, it’s much, much harder. Thankfully, I’ve been working from home for years, so I can help. Here are some of what I consider to be indispensable tools for any online business, small, medium, or large. What’s even better is that most of them are 100% free for…

Read More

How to Choose a Winning Online Course Topic

By Jennie Lyon / March 10, 2020
How to Choose a Winning Online Course Topic

Have you ever taken an online course? While there are many community colleges and universities that offer exceptional training programs, many of us simply don’t have the time to dedicate an entire evening to class. Hence, the rise of the online self-directed course. With these, you can learn the material at your own pace without having to worry about long classes that you have to fit into your already-tight schedule. Online courses offer an incredible opportunity to small business owners and other entrepreneurs who are looking to make a name for themselves as an expert in their field. On top…

Read More

Hashtags 101: What They Are and How To Use Them

By Jennie Lyon / November 4, 2019

Do you know what a hashtag is? Or how to use them? Do you remember the very first time you heard the term “Hashtag?” Nowadays, if you are even slightly aware of social media, then you know what a hashtag is. Not only have they become a key component for getting your marketing message out on Twitter, Facebook, Instagram, and other social media platforms, but the word has even been added to the Oxford English Dictionary!  You may know what hashtags are, but do you know how to use them? Well, here is a quick primer that will explain everything…

Read More

Why Good Branding is So Important to Your Business Strategy

By Jennie Lyon / October 8, 2019

Ok, pop quiz time! What exactly is branding? I wouldn’t bother trying to look online for the answer. You look at 100 marketing websites, you’re going to find at least 100 slightly different ideas.  Why is it so difficult to nail down a single definition of branding? It’s because branding… is huge. It’s massive. It encompasses everything about your business. Trying to shrink that down to a single sentence is nearly impossible. So I’m not going to try! Instead, I’m going to break it down that massive concept into some smaller pieces, helping you understand what branding means for YOU…

Read More

Adapt Your Social Media Content Across Every Social Media Channel

By Jennie Lyon / September 10, 2019
JLVAS How to adapt your social media content across every social media channel

Cross-country marketing can be a fascinating thing. Companies can take the exact same product but market it entirely differently depending on the country they are in. For example, there might be completely different advertising campaigns for a product like Pepsi in Mexico, Canada, and the United States. This is despite the fact that they’re all located on the same continent, two of them primarily speak English, and it’s the same product. It all has to do with local conventions of the media, cultural differences, and values when it comes to marketing. Marketing on social media is a little bit like…

Read More

It’s Time to Create a Solid Online Marketing Plan!

By Jennie Lyon / December 27, 2018

As small business owners, the internet has given us so much. It’s often used for procrastinating, with cat videos on YouTube or reading random articles on Wikipedia. But that’s the “bad” stuff. It’s also given us social media networks that we can use to connect with clients directly.

Read More

Your Customers are Online – Is Your Marketing?

By Jennie Lyon / April 10, 2018
Your Customers are Online - Is Your Marketing?

When was the last time that you went to the mall? Didn’t it seem just a little emptier than it used to be? That’s because it is. eCommerce is quickly eating up much of the market share of big and small brick and mortar companies alike. If your business sells either products or services, you should be making a huge push online. By doing so, you will be able to reach so many customers that you otherwise would never have met. The Importance of a Digital Shopping CartIf you want to be able to make sales online, it needs to…

Read More