Growing a business is a challenging task. It becomes even more daunting when you’re working with a limited budget. So, the question is can you experience business growth with $500 a month? Yes, it’s possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management…
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Podcasting has become a powerful medium for storytelling, education, and entertainment. It’s a platform that allows creators to connect with audiences personally. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively? These are questions that many podcast creators grapple with. This comprehensive guide aims to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth. So, if you’re ready to take your podcast to the next level, let’s dive…
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Podcasting is a popular and effective way to reach a global audience and share your ideas or stories. Podcast production requires a lot of time and effort, from recording and editing to promoting and distributing. You might be wondering what’s involved in getting a podcast up and running and if there are parts of the podcast production that you could outsource, which would allow you to focus on creating great content without the stress of managing the entire process yourself! In this blog post, we’ll explore everything you need to know about podcasting and how you can add one to…
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Are you thinking about starting a podcast for your business? I know a thing or two about podcasting. From first-hand experience, it has been very valuable for my audience and business. I am here to tell you a podcast can be a great way for your business to connect with customers and build its brand. In fact, studies show that Americans listen to approximately 21,117,000 hours of podcast audio every single day. That’s crazy, right? And with listening being extremely easy on mobile devices, iTunes, and podcast apps, this number will continue to rise. Podcasts offer valuable information, great networking…
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So You Decided to Start a Podcast? You’ve locked in your niche topic of choice. Downloaded my Podcast Workbook to get a head start, recorded a few episodes, uploaded them to streaming services, and now it’s time to watch the listenership roll in! Not quite! I’m going to break down the ins and outs of marketing your podcast so you can maximize your reach and grow your listenership online! Today’s Blog Overview Today we’re going to cover several tips and tricks for marketing your podcast. You can click on the link below to jump to any section that you’d like…
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A 100 Episode Retrospective Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I’m celebrating 100 episodes of Digital Marketing Made Simple! I’ve gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the top advice I can give you to triage your business today! Podcast Overview Today I’m going to highlight some of my absolute best business advice from my past 100 episodes of Digital Marketing Made Simple. You can click…
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Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content options and is super easy to digest: video! While you can certainly invest your money into a commercial that streams on YouTube or TV, that isn’t always possible for a small business owner. In the beginning…
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It’s difficult to believe that many people didn’t know what a podcast was only a few years ago. While podcasts have been around for 20 years, it wasn’t until the last decade that their popularity exploded. Today, they’ve mostly replaced radio as the primary form of audio entertainment and information. And the best thing about podcasts is that anyone can start one. With incredibly low overhead, podcasts are an ideal form of digital marketing for small business owners looking to make the most of their marketing dollars. That said, starting a podcast isn’t easy. If you want to deliver a…
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About 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!) But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…
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As a digital marketer, I have to admit that I’m a little surprised at how many people don’t know what a podcast is. Especially given their rapidly increasing visibility. The word “podcast” is a combination of the words “broadcast” and “iPod.” Over the last decade, podcasts have become one of the most popular forms of spoken-audio entertainment. Replacing radio as the background noise during our morning commutes. There are countless podcasts out there in hundreds of different genres, including true crime, technology, fiction, comedy, and, of course, marketing. You can check out some of my favorite productivity podcasts here! So,…
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