How to Attract Your Ideal Audience with a Podcast (Workbook & Checklist)

By Jennie Lyon / September 1, 2020
How to Attract Your Ideal Audience with a Podcast

About 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!)  But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…

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How to Use a Podcast to Grow Your Business

By Jennie Lyon / June 2, 2020

As a digital marketer, I have to admit that I’m a little surprised at how many people don’t know what a podcast is. Especially given their rapidly increasing visibility. The word “podcast” is a combination of the words “broadcast” and “iPod.” Over the last decade, podcasts have become one of the most popular forms of spoken-audio entertainment. Replacing radio as the background noise during our morning commutes.  There are countless podcasts out there in hundreds of different genres, including true crime, technology, fiction, comedy, and, of course, marketing. You can check out some of my favorite productivity podcasts here!  So,…

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