Do you feel like you’re always busy but end your days feeling like you haven’t accomplished anything? Do you constantly push important tasks onto the next day? Are your weekends filled with “make-up” tasks leftover from the week before? Do you resign to the thought that you’ll never focus or catch up? “Too busy” to organize your schedule? If this sounds like you, you’re not alone. It’s so easy to get caught up. You have this feeling like the most immediate thing to do is the most pressing task at hand. Still, if you’re not organizing your time management beforehand,…
A study by HubSpot found that out of those cold emails (cold outreach marketing) sent, 33% get a neutral or somewhat positive response from consumers. This percentage is remarkably high considering that outbound marketing calls have a 94% extremely negative to a slightly negative response. Cold emailing has gotten a bad rap of being called spam. The truth is, businesses are at many stages in their life cycle. Some are struggling with reaching influencers or social engagement, while others are expanding and need to maintain connections that can help them grow. So why do outbound cold emails work? They work…
Passive income is the dream of every freelancer, entrepreneur, and small business owner. Who doesn’t want to make money while you sleep? I mean, we all do. There’s nothing more rewarding than waking up, checking your phone, and cha-ching – you’ve got more money in the bank! Passive income has been a staple of the internet marketing world for years, but there are still a lot of misconceptions about what it is, how to obtain it, and why it works for some businesses but not for others. This episode will explore adding passive income into your marketing strategy by way…
Content marketing has changed how potential customers research and consider buying your products. The content marketing funnel visualizes people’s journey, and good content supports this journey. This strategy gives you a better chance of converting a potential customer into an actual customer. Creating content that converts is the number-one objective of the content marketing funnel. Content marketing is a powerful way to interact with our target audiences. But, not all interactions are created equal. Before we can successfully optimize conversion points, we need to treat conversion as part of a larger customer journey and create an appropriate touchpoint for conversion.…
LinkedIn is one of the most powerful free tools on the web. It’s a great way to network, get noticed, and meet new people. But it’s only as good as its profile. You can’t update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a LinkedIn profile. They’re all there, but yours needs to stand out. People are searching for you. When they find you, they’ll think about…
Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…
Launches certainly feel like a rollercoaster ride, don’t they? Not only is an entire team involved (and invested) leading up to launch day, but the emotions are overwhelming! Whether you’re anxious, stressed, exhausted, or excited, it’s more than just a buzzkill when the launch doesn’t go exactly as planned. It’s a major setback, and even the most prepared teams can feel defeated. But there IS a silver lining in this story. My team and I have been working with clients for years to ensure that “launches” are a time of celebration. Today, let’s look at six of my favorite tips…
Studies show that a huge percentage of businesses spend more time and money finding new customers than keeping those they already have. Which, when you consider how much costlier acquiring new customers is than retaining existing ones, sounds like a massive mistake! To increase client lifetime value (CLV), you need to find ways to acquire customers inexpensively. You need to do this while also making sure that they stick around long enough for you to woo them. This might seem like a huge challenge, but don’t fret! All it takes is an irresistible product, service, or program (which you already have)…
Every user has their pain point, and they’re looking for products or services that can help them address that pain point. Make the right first impression, and you have a chance to convert your potential customer into an actual customer. But your efforts to build relationships with your leads don’t stop there. That’s how you begin to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy. A lead generation strategy is crucial for any level of business. Why? Because, without one, you’ll rely on your ICA to find you, and…
There are undoubtedly a lot of opportunities for an entrepreneur. I know; you’re probably overwhelmed with excitement! But the truth is, if you want to be successful in business, you’ll have to face one reality: social media is one of the most important tools in a modern entrepreneur’s marketing arsenal. Social media marketing has changed the way businesses reach their customers’ hands down. Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core…
