You know you should be marketing your business. Still, as a small business owner, you’re most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming. And if you don’t have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant! Many of my clients will tell me how much time they spend in these rabbit holes. They are looking for help with a particular marketing objective; Google it, and the…
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Hey there! 💫 Are you interested in taking your sales funnel to the next level and achieving remarkable success? If so, it’s time to embark on an exciting journey towards unlocking your business’s potential. Today, we’ll explore sales funnels in depth and reveal the three secret weapons that can elevate your strategies and set you up for unstoppable revenue. This is an opportunity to equip yourself with the tools and insights to supercharge your business. We’ll delve into innovative approaches and provide actionable tactics to transform your sales funnel into a revenue-generating powerhouse. By making simple yet powerful changes, you…
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Social media has become an integral part of our lives. It has changed how we communicate and interact with each other and how we operate our businesses. With millions of users on various social media platforms, it can be challenging for small business owners to stand out and connect with their target audience. One way to make your business stand out on social media is to showcase your brand personality. Doing so can build a strong connection with your audience and differentiate you from your competitors. If you feel that your brand’s social media presence is a bit scattered, or…
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The pending TikTok ban has caused quite a stir among small business owners who have relied heavily on the platform to build their businesses. With the potential loss of a significant marketing channel, it has become even more critical for small business owners to diversify their marketing strategies and explore other options. One such option is email marketing, which has been a reliable and effective way to reach customers for decades. Businesses can maintain direct customer communication and drive sales by building a solid email list and developing engaging email campaigns. Additionally, email marketing can be personalized and tailored to…
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Content remixing. It’s not just a trendy term; it’s your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That’s the magic of content remixing. It’s about making your existing content work smarter, not harder. Remixing is more than recycling; it’s unleashing your content’s potential across various platforms and formats. Nonetheless, more visibility means more eyes on your brand – a win in digital marketing. Why settle for a one-time audience when you can extend your content’s lifespan? Our goal is…
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I’m thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It’s the ultimate challenge, right? Well, guess what? If you’re feeling a bit stuck or overwhelmed when it comes to converting your leads into sales, you’re not alone. We’ve all been there at some point. But today, I’ve got something special for you – a game-changer in your business strategy. I’m excited to introduce you to our transformative…
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Hey there, friends! Today, we’re diving into a topic near and dear to my heart – social media and the myths and misconceptions surrounding it. It’s hard to imagine a world without it now, as social media has transformed how we connect and share information in our personal lives and reshaped the landscape of online business. By seamlessly fitting it into your digital marketing strategy, social media is a game-changer for achieving online success. So, let’s delve deeper to help you unlock its incredible potential and debunk some myths and misconceptions. Overview: Debunking Common Social Media Misconceptions Before diving headfirst…
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Creating scroll-stopping content for social media can be a challenge, but it is an important aspect of building a successful online presence. With so much competition for people’s attention on social media, finding ways to make your content stand out and capture people’s attention is crucial. Today’s blog will explore seven key strategies for creating scroll-stopping social media content to keep your followers engaged and coming back for more. Whether you are a small business owner, an entrepreneur, or a content creator, these tips will help you take your social media content to the next level. Blog Overview: Step 1:…
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Your customers are the lifeblood of your company, so showing them that you care about them is essential to your success. Engagement marketing is all about connecting with your clients and ensuring they have a positive experience with your brand. At some time or another in your marketing planning, you’ve used or come across engagement marketing. This style is also referred to as experiential marketing, event marketing, participation marketing, on-ground marketing, and live marketing. It is a strategy that involves authentic, one-to-one interactions with customers that help to create stronger relationships with your brands. Engagement marketing humanizes your business and…
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When you hear “social media,” you probably think of Facebook, Instagram, or YouTube. But there are other social media networks out there that can also offer incredible value to a small business owner. For example, Pinterest! In the world of social media, I think that Pinterest is MAJORLY underrated. It’s simply a fantastic place to spend your time online. Unlike Facebook or Twitter, it’s free of much of the “drama” that’s traditionally associated with social media. You can simply log into Pinterest and take a look around for some great content! But the real magic of Pinterest for a small…
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