Why do you need an editorial and social media marketing calendar you ask? Okay, so your company’s flowing, things are going alright, but you’re stagnating across your social media. Maybe you don’t think it’s worth the effort. Perhaps you’re satisfied with your current level of engagement. If you’re not deploying content to social media consistently, at least several times a week, you’re leaving money and exponential growth on the table. By the end of this article, you’ll have fundamental tools you can use to organize an effective content and social media marketing strategy and the confidence to commit to one…
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Passive income is the dream of every freelancer, entrepreneur, and small business owner. Who doesn’t want to make money while you sleep? I mean, we all do. There’s nothing more rewarding than waking up, checking your phone, and cha-ching – you’ve got more money in the bank! Passive income has been a staple of the internet marketing world for years, but there are still a lot of misconceptions about what it is, how to obtain it, and why it works for some businesses but not for others. This episode will explore adding passive income into your marketing strategy by way…
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Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…
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The most common mistake I see small business owners make in their sales and marketing efforts is to cast themselves, company or product as the center of the story. But the truth is, if you want customers to buy from you, you must tell a story in which they are the star of the story, not you! Make Your Client the Center of the Story When it comes to any big-budget film, the hero is the star of the story. The one who takes action to overcome difficulties in order to achieve something they desire. 9 times out of 10,…
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If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer’s block consistently, luckily writing content is easier than you think. It’s like riding a bike. Once you’ve got a system, you’ll never fret over it again. Boosting productivity is an important goal for many e-commerce businesses and online entrepreneurs. Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and…
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Facebook is king. Don’t take my word for it; just ask someone if they have a Facebook account. The chances are that they will say “Yes!” So, let’s talk about Facebook ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Running Facebook ads is no longer just about whether or not you can afford it. But also if your targeting strategy ranks you high enough to be seen by the right audience. Chances are that your company will pay just as much money for fewer…
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Running a business means taking on a lot of hard work, and one way to stay aware and optimize poorly performing areas is with an audit. The scope of a business audit varies depending on what you’re looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you’ll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can’t just set up a business and hope for the best. For companies to prosper, they…
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You’re busy. I get it. As a busy entrepreneur, you know that delegating tasks is the best way to grow your business. But then come the daunting questions: How do I find someone reliable? What if they don’t have the skills or experience to get the job done right? Where in the world do I even start to hand things over? I get these questions from entrepreneurs all the time. Like you, I used to wonder how my daily tasks would ever get done in a business of mine – but then one day it hit me: Project management, a…
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Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content options and is super easy to digest: video! While you can certainly invest your money into a commercial that streams on YouTube or TV, that isn’t always possible for a small business owner. In the beginning…
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As a business owner, you know you gotta’ hustle to keep it all going. There’s so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one’s that you don’t have to work at consistently? I’m talking passive income for your business. These are the side-hustles that earn you money with less work than your steady 9-5. They still require work, but most of that is done upfront…
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