8 Ways A Social Media Marketing Virtual Assistant Can Grow Your Presence + FREE Workbooks

By Jennie Lyon / January 10, 2023

Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…

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The Art of Social Media Marketing: 8 Common Mistakes to Avoid + Free Hashtag Calendar

By Jennie Lyon / December 21, 2021
The Art of Social Media Marketing: 8 Common Mistakes to Avoid

There are undoubtedly a lot of opportunities for an entrepreneur. I know; you’re probably overwhelmed with excitement! But the truth is, if you want to be successful in business, you’ll have to face one reality: social media is one of the most important tools in a modern entrepreneur’s marketing arsenal. Social media marketing has changed the way businesses reach their customers’ hands down. Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core…

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Email Marketing vs. Social Media Marketing? Which is Better?

By Jennie Lyon / March 23, 2021
JLVAS-Blog-Email marketing cs social media marketing

I get asked this question all of the time! Should I focus on social media marketing or email marketing? Which one is more important for my online business?  Ok, I am going to preface this by saying that I absolutely love social media marketing. The arrival of Facebook, Instagram, Pinterest and other social media networks we use today completely changed what digital marketing meant for small businesses. Before that, your digital marketing options were limited. There was your homepage, landing pages, and maybe pop-up ads on some websites, and that was it.  Social media changed all that. It allowed small…

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How to Grow Your Email List with Social Media Marketing

By Jennie Lyon / July 7, 2020
How to Grow Your Email List with Social Media Marketing

So let me ask, how many years have you been building your email list? Time and time again on consultation calls, I hear from potential clients who want to focus ALL of their marketing efforts on social media. But here’s the thing: you don’t “own” your social media followers. I’ve tragically seen clients’ accounts closed down by Facebook & Instagram (sometimes for no reason, just a simple mistake), meaning that they lose those followers forever or at least until they can get a hold of someone who can help! Plus, as you know, Facebook likes to choose who sees your…

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Pinterest: The Big Secret of Social Media Marketing

By Jennie Lyon / May 7, 2019

If I asked you to name the biggest social media networks, what would immediately come to mind? Facebook, of course. Twitter would probably be up there too. Some people in a younger demographic might say Instagram (A rapidly ascending favorite). One that you might not think of is Pinterest, and that’s a real shame. While most people only think of Pinterest for personal use, its application for business and social media marketing is rarely used to its full potential! How Pinterest Works If you’ve never used Pinterest, you need to know that it works a little differently than most other…

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Why You Need an Editorial and Social Media Marketing Calendar

By Jennie Lyon / October 4, 2016

As the leaves begin to fall and we enter the last quarter of the calendar year, planning for the following one should be on your mind. Before the holidays eat up all your extra time and your client work doubles as the year comes to a close, you should spend some time thinking about how to improve your business’ online presence in the upcoming year. Early autumn is the perfect time to put together both an editorial and social media marketing calendar for 2017. Here are some reasons why these simple organizational tools can help grow your business next year. Editorial…

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How To 10x Your Email List This Year Using Social Media

By Jennie Lyon / February 21, 2023
How To 10x Your Email List This Year Using Social Media

Email marketing is one of the most effective ways to reach and engage with your target audience. You need a solid email list, and social media can be a powerful tool if you’re looking to increase your list. In this episode, I’ll show you how to 10x your email list using exclusive strategies and expert tips to attract and retain more subscribers.  Blog Overview:  Grow Your Subscribers  What first comes to mind when you have to reach someone? Your phone, right? And then, you commonly reach out directly or via social media. Why? That’s because it’s the easiest and fastest…

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Fresh new marketing ideas

By Jennie / February 8, 2023
Fran Bishop Headshot

“Before working with Jennie, it was challenging to keep our content and website refreshed and up to date. Often, we wouldn’t notice that something was outdated on our website until it was too late. We knew what wasn’t working, but we didn’t know what we didn’t know. Enter Jennie. Jennie brought us fresh new marketing ideas to keep things moving and looking good on social media and the web. Her process is efficient, quick, and turn-key. Now, people understand exactly what we do and HOW WELL we do it before coming to the website. It’s no longer an uphill battle…

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5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

By Jennie Lyon / January 31, 2023
5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

Social media advertising can be a powerful tool for growing your business, but it can also be time-consuming and complex. A virtual assistant with expertise in social media advertising can help you navigate this landscape and maximize your return on investment.  We’ll explore the top five ways a social media virtual assistant can help you 4x your ad spend ROI. By implementing these strategies, you can achieve better results from your social media advertising and save time in the process. Blog Overview:  Targeting Targeting is one of the most important aspects of social media advertising. A social media virtual assistant…

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How to Create a Strategic Social Media Monthly Content Plan

By Jennie Lyon / January 24, 2023
How To Create A Strategic Social Media Monthly Content Plan

Creating a strategic social media monthly content plan is essential to achieving your business objectives and engaging your target audience. With the ever-changing landscape of social media, it can be difficult to know where to start. We get that. That’s why in today’s episode, I will walk you through the steps of creating a plan that will help you to increase brand awareness, drive website traffic, and generate leads.  Blog Overview:  Define Your Social Media Goals Before creating any content, it is important to define your social media plan’s objectives clearly. This will help to ensure that all of your…

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