Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…
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There are undoubtedly a lot of opportunities for an entrepreneur. I know; you’re probably overwhelmed with excitement! But the truth is, if you want to be successful in business, you’ll have to face one reality: social media is one of the most important tools in a modern entrepreneur’s marketing arsenal. Social media marketing has changed the way businesses reach their customers’ hands down. Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core…
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I get asked this question all of the time! Should I focus on social media marketing or email marketing? Which one is more important for my online business? Ok, I am going to preface this by saying that I absolutely love social media marketing. The arrival of Facebook, Instagram, Pinterest and other social media networks we use today completely changed what digital marketing meant for small businesses. Before that, your digital marketing options were limited. There was your homepage, landing pages, and maybe pop-up ads on some websites, and that was it. Social media changed all that. It allowed small…
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So let me ask, how many years have you been building your email list? Time and time again on consultation calls, I hear from potential clients who want to focus ALL of their marketing efforts on social media. But here’s the thing: you don’t “own” your social media followers. I’ve tragically seen clients’ accounts closed down by Facebook & Instagram (sometimes for no reason, just a simple mistake), meaning that they lose those followers forever or at least until they can get a hold of someone who can help! Plus, as you know, Facebook likes to choose who sees your…
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If I asked you to name the biggest social media networks, what would immediately come to mind? Facebook, of course. Twitter would probably be up there too. Some people in a younger demographic might say Instagram (A rapidly ascending favorite). One that you might not think of is Pinterest, and that’s a real shame. While most people only think of Pinterest for personal use, its application for business and social media marketing is rarely used to its full potential! How Pinterest Works If you’ve never used Pinterest, you need to know that it works a little differently than most other…
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As the leaves begin to fall and we enter the last quarter of the calendar year, planning for the following one should be on your mind. Before the holidays eat up all your extra time and your client work doubles as the year comes to a close, you should spend some time thinking about how to improve your business’ online presence in the upcoming year. Early autumn is the perfect time to put together both an editorial and social media marketing calendar for 2017. Here are some reasons why these simple organizational tools can help grow your business next year. Editorial…
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One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses. But why are Stories so popular? The answer lies in their short-lived nature. Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can’t match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing. But how can you harness the power of…
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In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…
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If your marketing feels pushy, draining, or like you’re always convincing people to work with you, there’s a good chance you’re approaching it with the wrong mindset. The truth? People don’t want to be sold to—they want to be guided. The most effective marketing today doesn’t shout “Buy now!” It whispers, “Let me show you how.” And when you shift from selling to guiding, everything gets easier: your messaging, conversions, and client relationships. 🎯 In this blog, I’ll walk you through: 📌 Table of Contents 1️⃣ Why the Old “Sales” Model Is Failing2️⃣ What It Means to Be a Guide…
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Today, we’re diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it’s the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It’s that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal in the business world. Think of it as your golden ticket to winning over customers, building trust, and supercharging your business growth. Today, we will unravel the magic behind social proof and explore how it can…
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