Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…
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Launches certainly feel like a rollercoaster ride, don’t they? Not only is an entire team involved (and invested) leading up to launch day, but the emotions are overwhelming! Whether you’re anxious, stressed, exhausted, or excited, it’s more than just a buzzkill when the launch doesn’t go exactly as planned. It’s a major setback, and even the most prepared teams can feel defeated. But there IS a silver lining in this story. My team and I have been working with clients for years to ensure that “launches” are a time of celebration. Today, let’s look at six of my favorite tips…
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Studies show that a huge percentage of businesses spend more time and money finding new customers than keeping those they already have. Which, when you consider how much costlier acquiring new customers is than retaining existing ones, sounds like a massive mistake! To increase client lifetime value (CLV), you need to find ways to acquire customers inexpensively. You need to do this while also making sure that they stick around long enough for you to woo them. This might seem like a huge challenge, but don’t fret! All it takes is an irresistible product, service, or program (which you already have)…
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Every user has their pain point, and they’re looking for products or services that can help them address that pain point. Make the right first impression, and you have a chance to convert your potential customer into an actual customer. But your efforts to build relationships with your leads don’t stop there. That’s how you begin to nurture your leads, so they buy from you when they are ready. I call this your lead generation strategy. A lead generation strategy is crucial for any level of business. Why? Because, without one, you’ll rely on your ICA to find you, and…
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You know how it feels when you’re talking to someone, and they just aren’t listening? It’s almost like they can’t hear a word you’re saying or that they are in their own world. The same thing happens in marketing, believe it or not, especially when it comes to crafting a compelling message. When it comes to marketing, sometimes it feels like you’re invisible. You’ve invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren’t converting. As I have repeated time and time,…
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It’s almost the first quarter of 2022, and ‘momentum’ is a worrying word if you want your business to stay competitive. To avoid slipping off the radar and being forgotten in a sea of competitors, it’s time to rethink your goals for this quarter. What worked last quarter won’t necessarily work again, so take a look at your business and where you think it could benefit from new motivation. With so much change, it’s hard to know what works and what doesn’t. But if you make time for innovation each quarter, you’re sure to stay relevant. With constant change comes…
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There are undoubtedly a lot of opportunities for an entrepreneur. I know; you’re probably overwhelmed with excitement! But the truth is, if you want to be successful in business, you’ll have to face one reality: social media is one of the most important tools in a modern entrepreneur’s marketing arsenal. Social media marketing has changed the way businesses reach their customers’ hands down. Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core…
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It’s inevitable: at some point, every business experiences a natural slowdown. I have it happen myself, and to be honest, every single time it happens, I’m shocked! My husband teases me saying, yes – it happens, use that extra time to your advantage! Many people are navigating their business through what has become known as the “new economic landscape.” Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity – but it doesn’t mean you can’t make lemonade out of these situations! Regardless if…
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If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer’s block consistently, luckily writing content is easier than you think. It’s like riding a bike. Once you’ve got a system, you’ll never fret over it again. Boosting productivity is an important goal for many e-commerce businesses and online entrepreneurs. Many of us know that by keeping it simple and focusing all our efforts on one thing at a time, we will streamline our outputs and…
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Facebook is king. Don’t take my word for it; just ask someone if they have a Facebook account. The chances are that they will say “Yes!” So, let’s talk about Facebook ads! What used to be a simple way for brands to reach their customers is now a complicated mess of algorithms and machine learning. Running Facebook ads is no longer just about whether or not you can afford it. But also if your targeting strategy ranks you high enough to be seen by the right audience. Chances are that your company will pay just as much money for fewer…
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