Happy October, and more importantly, Happy Q4 to you online business owners! If you’re wondering why I’m celebrating, online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits before the year’s end. So today, on the first day of Q4, let’s talk about how to make these next three months the best your business has seen! Let’s get into it. Content Overview – Get Ahead of the Game–Specific…
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What would happen if I woke up tomorrow and my business was gone? Here’s how I would build a successful online business from scratch if I had to start over! So, I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same. But…
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Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients. But here’s the catch—not just any content will get these results. You can’t create content based on your inspiration or generic social media prompts from Pinterest and expect it to convert into sales. Today, we will discuss how to get more strategic with your organic content and utilize this strategy to attract and convert your ideal…
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You’ve been working hard on growing your email list with a free offer, which we call a lead magnet. This has created some new contacts for your email list, but those contacts aren’t converting into paying customers. Today, I will troubleshoot this very common problem with you and see if you can identify opportunities for improvement for your online business. Let’s get into it. Content Overview –Things don’t match up–Lost in the funnel–Email epic fails– Lack of Clarity–“Set it and forget it” strategy– How Jennie Lyon Digital Marketing can help Things Don’t Match Up At this point in your business,…
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Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and work. As business owners, we know work is worth it, but what if you’re missing an essential element holding you back? What if there is a secret to a successful online business? When I talk to online business owners, they usually blame their lack of social media followers, absence of an email list, or even their calendar for their business’s lack of growth. I can usually guess they haven’t done this essential step in the first 15…
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Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future. With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online business operates in the online space, and they’re ones I believe you need to be watching as an online business owner wanting to scale your business. So, let’s get into it. Content Overview…
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Content creation helps people discover your brand, business, services, or products. It also helps you attract, engage and build a relationship with prospects and clients. Basically, it brings new eyes to your site and will ultimately generate revenue. So, if you aren’t creating content, you’ll get left in the dust of your competitors. Wouldn’t it be great if you could finish all your content creation without ever breaking a sweat, and without feeling like there aren’t enough hours in the day? Well, believe it or not – with content batching, that dream can become a reality. Batching is an incredibly…
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Is Your Audience Ready To Invest In Themselves Through You Imagine this: your audience of loyal subscribers all sign up for memberships to receive your advice, skillset, products, or content, providing you a steady stream of supplemental income you can use to fuel your business, your side hustles, and your wildest dreams. Is it possible? YOU BET! But how? Well, that’s where I come in! In this episode, we’ll unlock the truth behind tested and true membership models you can use to provide benefits to your audience at a monthly membership fee. I’m excited about this one, so let’s get…
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Starting a membership program can seem daunting. Especially when your audience size is small. You might ask, “Can I start a membership with a small audience?” The answer is a resounding yes. A small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This blog will guide you through the process. It will provide actionable insights on leveraging a small audience for membership growth. Let’s get started! Understanding the Power of a Small AudienceDefining Your Value PropositionCreating Exclusive Content for MembersLeveraging Social Proof to Attract MembersEmail Marketing: Converting Subscribers to…
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Cranking out weekly content is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? And what strategies are there for cranking out weekly content? As you most likely know, content is king. It’s the lifeblood of your online presence, fueling your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into followers, followers into customers, and customers into advocates. But creating good content is easier said than done. You need to know what your audience wants, deliver it…
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