Want a Successful Funnel? Add An Engaging Webinar! Plus, Free Workbook!

By Jennie Lyon / February 22, 2022

You hear me talk about it all the time. An excellent marketing strategy ensures that you target the right audience. Period. Not only does it allow you to build your brand organically, but it also creates a community of loyal customers. Webinars got a bad rap at one time; it was serious overkill. BUT, they are not to be discarded just yet. So let me ask you, when planning your marketing strategy did you include webinars? If not, you need to. Here’s why. With COVID restrictions, remote working conditions, and a need to stay informed, webinars’ popularity grew over the…

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9 Stages of Launching a Successful Webinar + Free Workbook

By Jennie Lyon / June 22, 2021
JLVAS New Blog Images-9 Stages of Webinar

When was the last time you attended an in-person seminar or event? I’m going to take a wild guess and say it was sometime before March 2020! Personally, I don’t much miss them because a much more powerful, targeted, and accessible tool has taken their place. A successful webinar! For years, remote seminars and events were a staple in the business world. The problem was that they were expensive and somewhat inconvenient affairs. Though potentially informative to certain people, they usually only attracted limited audiences.  Using real-time video software like Zoom or my favorite Demio, small business owners and entrepreneurs can…

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Webinars: Live or Evergreen? How to Decide!

By Jennie Lyon / May 4, 2021
JLVAS New Blog Images-Webinars

Have you ever attended a live webinar? I’m guessing you have, they are everywhere! Personally, I’m a huge fan! While I never really enjoyed traveling to attend in-person seminars because of expensive travel, hotels, and food, webinars are a completely different story. All you need to pay for a webinar is the cost of “entry.” You can safely stay comfy at home and learn everything you’d get from an in-person seminar for a fraction of the cost and time investment.  If you’re a small business owner, I’m sure that the idea of putting on your own webinar has occurred to…

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5 Ways a Virtual Assistant Can Fill Your Webinar

By Jennie Lyon / March 30, 2021
JLVAS 5 Ways a Virtual Assistant Can Fill Your Webinar

Do you ever worry that no one will show up at your webinar? Don’t worry; it’s a super common fear. Performers, speakers, politicians, and others who do public speaking always worry that, after weeks of preparation, that there will be no one in their audience. It’s the same for small business owners who decide to put together their very first webinar. But that doesn’t need to happen. With adequate webinar launch planning, a digital marketing strategy that includes content marketing, email marketing, and social media marketing and advertising, you can fill your webinars with prospective clients, just waiting to be…

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How A Virtual Assistant Can Make Your Webinar a Success

By Jennie Lyon / December 8, 2020
How A Virtual Assistant Can Make Your Webinar A Success

Have you ever given a webinar? For some small business owners, the idea of presenting a webinar is almost crazy. It’s simply not in their frame of reference as far as marketing strategies go. But I’m here to tell you that webinars are one of the most effective marketing techniques for positioning yourself as an expert online! The trick is that webinars are a ton of work, especially if you’ve never created one before. If that’s the case, a virtual assistant can be worth their weight in gold, especially if they have experience working on a ton of webinars in…

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How to Use a Virtual Assistant to Launch Your Webinar

By Jennie Lyon / October 6, 2020
How To use a Virtual Assistant to Launch Your Webinar

Everyone needs a helping hand, now and then. A webinar launch is no different. No matter what business you work in, you can’t do everything yourself. Sometimes, you need to bring in specialists who have experience, skills, and knowledge you don’t currently possess.  Many small business owners might want to hire an accountant/bookkeeper to take care of their finances and taxes, so they don’t need to deal with all of those numbers. If you can’t answer the phone all day, perhaps hiring a receptionist could be a good idea. And if you don’t have time to write content for your…

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8 Ways to Attract Your Audience With A Webinar + 2 Free Workbooks

By Jennie Lyon / August 25, 2020
8 ways to attract your audience with a webinar + 2 Free Workbooks

Recently, I’ve been creating a lot of different types of content that allow me to get closer to my audience. I don’t just want you to read my words, but also hear my voice. I believe that this will create a stronger connection with you! (Is it working?) To get started, I’ve obviously picked podcasting. It’s a fantastic way to get your name and content out there, but it’s also entirely audio, with no visuals. Excellent if your audience is going out for a walk or running errands, but less so if you need to communicate complex ideas that require…

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How to Use a Podcast to Grow Your Business

By Jennie Lyon / June 2, 2020

As a digital marketer, I have to admit that I’m a little surprised at how many people don’t know what a podcast is. Especially given their rapidly increasing visibility. The word “podcast” is a combination of the words “broadcast” and “iPod.” Over the last decade, podcasts have become one of the most popular forms of spoken-audio entertainment. Replacing radio as the background noise during our morning commutes.  There are countless podcasts out there in hundreds of different genres, including true crime, technology, fiction, comedy, and, of course, marketing. You can check out some of my favorite productivity podcasts here!  So,…

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How to Choose a Winning Online Course Topic

By Jennie Lyon / March 10, 2020
How to Choose a Winning Online Course Topic

Have you ever taken an online course? While there are many community colleges and universities that offer exceptional training programs, many of us simply don’t have the time to dedicate an entire evening to class. Hence, the rise of the online self-directed course. With these, you can learn the material at your own pace without having to worry about long classes that you have to fit into your already-tight schedule. Online courses offer an incredible opportunity to small business owners and other entrepreneurs who are looking to make a name for themselves as an expert in their field. On top…

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Webinars 101: Get a Virtual Assistant to Run Tech Support

By Jennie Lyon / July 21, 2019

Oh, the joy of tech support… Just about everyone has had the experience of their computer dying in the middle of an important project, only to have to spend the rest of the day wrestling with tech support. Listening to hours of “Your call is important to us” hold music and low-level clueless employees whose advice basically boils down to “Turn it off and then on again.” Then, if you don’t mysteriously get disconnected, you MAYBE might get to someone who can actually help you with your problem, if you’re lucky. So imagine trying to deal with tech support while…

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