The Ultimate Podcast Marketing Playbook: Strategies for Success

By Jennie Lyon / May 13, 2024

Podcasting has become a powerful medium for storytelling, education, and entertainment. It’s a platform that allows creators to connect with audiences personally. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively? These are questions that many podcast creators grapple with. This comprehensive guide aims to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth. So, if you’re ready to take your podcast to the next level, let’s dive…

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Navigating Pitfalls When Creating An Online Course + Free Guides

By Jennie Lyon / August 29, 2023
The Ultimate Guide to Navigating Pitfalls when Creating An Online Course

Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I’m not just here to guide you through the process! I’m here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey. Online courses represent a world of opportunity – a means to share your expertise, make a meaningful impact, and generate income. Yet, as with any grand adventure, there can be treacherous paths to navigate, unexpected twists to overcome,…

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What Type of Online Course Should You Create?

By Jennie Lyon / July 18, 2023
What Type of Online Course Should You Create?

We’re diving into the exciting world of online courses and exploring the question I get asked by our online course clients everyday, “What type of online course should you create?” In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it’s crucial to navigate this landscape strategically. So, let’s embark on a journey to discover your ideal online course and set you on the path to success! Content Overview Identifying Your Passion and Expertise:  The…

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What Is a Marketing Audit? And Do I Need One For My Business?

By Jennie Lyon / June 6, 2023
What is a Marketing Audit? And Do I Need One For My Business?

Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what’s working, what isn’t and could be improved, and where there are gaps that opportunities are sitting in! Today, let’s take a closer look at marketing audits and whether or not you need one. Content Overview What Is…

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What is StoryBrand Marketing and How to Implement it into Your Business

By Jennie Lyon / May 30, 2023
What is StoryBrand Marketing and How to Implement it into Your Business

If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing, but if you’ve somehow missed it, here’s some backstory. Building a StoryBrand was written by Donald Miller in 2017. This framework shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using your products or services, for example. Once I read and implemented it, I couldn’t get enough. In this blog, I’m going to start by sharing what StoryBrand marketing is and why I love it. Then, I’ll share…

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5 Landing Page Tools Proven To Boost Your Conversion Rates

By Jennie Lyon / December 6, 2022
5 Landing Page Tools Proven To Boost Your Conversion Rates

A landing page design can be daunting. And, if you are an overachiever like me, you can spend countless hours tweaking and adjusting fonts, colors and layout. If you struggle with conversion, your landing page’s copy and design most likely need a boost. Thankfully there are quite a few landing page tools that can help increase your conversion rates. It all boils down to optimizing the landing page and UX experience. Because technically speaking, getting a higher conversion rate comes down to: These tools below have been proven to be front runners in boosting conversions. Blog Overview: Hotjar Hotjar is…

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How to Plan Your Online Course Content & Record It Quickly (+ Free Download)

By Jennie Lyon / August 2, 2022

Are You Ready To Create Your Online Course? So you’ve created content for a fantastic online course you want to put out into the world. There’s just one problem. How to plan and record the content in a way that’s not only going to educate anyone who purchases your online course, but that presents the information in a way that’s easy to understand and implement. Overall the key is to plan the online course content recording in a way that allows you to stay focused and quickly deliver the online course and NOT get stuck in the details.  We’ll unlock…

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How to Create a SIX Figure Business Using Leadpages

By Jennie Lyon / June 14, 2022

Time to Refresh Your Online Presence?  So you’re ready to build or scale your business. But you want something that will help you capture new clients, impress your existing ones, and build a strong brand presence (you know, lead generation!) Maybe your landing pages aren’t up to snuff and need a do-over? I know a thing or two about landing pages. Today’s Podcast Overview  Today, I will cover the ins and outs of Leadpages. And how you can use their powerful platform to transform your business’s online presence. You can click on the link below to jump to any section…

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9 Expert Tips To Achieve Maximum Funnel Conversion

By Jennie Lyon / February 8, 2022

Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you.  Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…

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Launch Failure? 6 Things To Do When Things Don’t Go According to Plan

By Jennie Lyon / February 1, 2022

Launches certainly feel like a rollercoaster ride, don’t they? Not only is an entire team involved (and invested) leading up to launch day, but the emotions are overwhelming! Whether you’re anxious, stressed, exhausted, or excited, it’s more than just a buzzkill when the launch doesn’t go exactly as planned. It’s a major setback, and even the most prepared teams can feel defeated. But there IS a silver lining in this story. My team and I have been working with clients for years to ensure that “launches” are a time of celebration. Today, let’s look at six of my favorite tips…

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