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How a Virtual Assistant Can Help You Launch a Successful Webinar

By Jennie Lyon / April 25, 2017

Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…

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How a Virtual Assistant Can Help with Your Next Big Launch

By Jennie Lyon / April 18, 2017

Product launches are exciting for small business owners, whether they’re for a new webinar, e-book, online course, or physical product. Seeing the results of your labor being used and appreciated by dozens, if not hundreds or thousands of people, is extremely satisfying! However, it’s also a lot of work to get to the point of launch, especially if you’re doing everything on your own. Make a big deal about your launch! Think Facebook ads and online promotions to mark the occasion. Click To Tweet Have you ever looked at other entrepreneurs and wondered how they get new products ready to launch…

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5 Steps to Creating a Focused, Inspiring, Energizing Work Space

By Jennie Lyon / April 11, 2017

Whether you work from a small office, co-working space, or home, having an inspiring work space is important for entrepreneurs. I mean, part of why we start our own small businesses is to follow our passions and escape the gray, dreary cubicle life, right? Your work space should get you energized and excited to get down to business each day! I know that for me, coming into my home office and seeing everything from favorite photos to slick branding collateral sitting neatly in its place makes me want to do my best work and get my business out there! Spring…

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Goal Check-In: How is Your Business Doing?

By Jennie Lyon / April 4, 2017

Have you been meeting the goals you set for your small business this year? Is something holding you back from making progress? Back in January, I talked about the importance of setting actionable goals and checking in on them regularly. Consider this your check-in, if you’ve fallen off the wagon already! Even if you’re sticking to your goals and completing them, I hope you’ll find this article useful for the goal revision strategies. Plus, at the end of this post, you can download my Goal Check-In Worksheet to help guide your check-in process. Hard data shows that business owners who…

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8 Ways to Grow Your Instagram Account This Month + 15 Free Graphics

By Jennie Lyon / March 7, 2017

For small businesses, Instagram represents an incredible opportunity for reaching out to new potential clients. However, in order to successfully take advantage of what the app has to offer, you’re going to need to build up your follower list. Instagram is currently the hottest social media platform out there because it allows people to connect with more than just friends. Celebrities and companies are just as easy to access on Instagram as Twitter, and the platform offers a lot more engagement than Facebook. The trick for small business owners is to grow your number of followers and turn them into…

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4 Steps to Creating a Successful Marketing Strategy

By Jennie Lyon / February 21, 2017

  For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for small business can be very successful. A good marketing strategy can provide fast growth with little monetary investment. Click To Tweet As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what…

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How to Build Your Business with Great Client Care

By Jennie Lyon / February 7, 2017

Clients are the single biggest determining factor in the success of your small business, so you need to show them how valued they are. Your client care approach should focus on both attracting new clients, and retaining current ones for repeat business. In order to grow your business, you’ll need to make clients happy so they’ll return to work with you again, and so they’ll recommend you to their colleagues. Determine what you need from your client care system and implement technology that will provide it. Click To Tweet I know that most of my clients find Jennie Lyon Virtual…

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7 Steps to Automating Your Client Onboarding + Free Checklist

By Jennie Lyon / January 24, 2017

Onboarding new clients is one of the most time-consuming and important tasks for any small business. Ideally, your onboarding system should run smoothly and leave clients feeling taken care of, but in the messiness of real life, that doesn’t always happen. I find that the best way to manage onboarding successfully is to automate as much of the process as possible. Of course, you still need to give the prospects and new clients your personal time and attention! However, if you can leave all the details to be dealt with according to a set of basic procedures, it frees up…

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How to Write a Business Plan for Entrepreneurs + Free Template

By Jennie Lyon / January 17, 2017

  Probably the single most helpful tool any entrepreneur can use to ensure the success of their venture is a business plan. Think of it as your road map to successfully running a small business. It will help you clearly envision your goals, and show you how to reach them from where you are. A business plan is essential for those starting a new business, but it is also helpful for established businesses to make one. You may gain new insights into how your business is running, and where you can make changes to improve efficiency and make more room…

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Still Haven’t Made Goals for the New Year? A Virtual Assistant Can Help!

By Jennie Lyon / January 10, 2017

The start of a new year always gets people motivated to make changes in their life, work on personal and professional development, and try new things. Unfortunately, a lot of people struggle to stay on track with their resolutions, and most get broken or forgotten by the time February rolls around. Maybe you broke them already? The last thing you want as a small business owner is for your new business goals to meet the same fate as that resolution to lose 5 pounds or eat more vegetables! It’s a new year, full of new opportunities to grow your business.…

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