The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers. Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…
As a small business owner, I really dislike being locked into a contract. I’ve heard horror stories from my clients who got locked into long-term contracts with a firm that didn’t deliver what they promised! Now, I’m not bad-mouthing my competitors here! The aim of countless virtual assistant firms out there is to help your business succeed. When you’re running a small business, you need to have flexibility, especially when you’re first starting out. Your income might not be predictable and having a big fixed cost can become a nightmare for your budget. With many reputable virtual assistant firms, you don’t…
Have you ever given a webinar? For some small business owners, the idea of presenting a webinar is almost crazy. It’s simply not in their frame of reference as far as marketing strategies go. But I’m here to tell you that webinars are one of the most effective marketing techniques for positioning yourself as an expert online! The trick is that webinars are a ton of work, especially if you’ve never created one before. If that’s the case, a virtual assistant can be worth their weight in gold, especially if they have experience working on a ton of webinars in…
You know the old saying that mistakes are why they put erasers on the end of pencils? Well, that might do the trick when you’re in the 6th grade, but when you’re a small business owner, mistakes have slightly higher stakes! As a small business owner, I’ve faced countless difficulties throughout my career. Heck, like everyone else in the world in 2020, I’ve faced incredible challenges over the last few months! The good thing is that I’ve learned how to take those mistakes and learn from them. But trust me, that wasn’t easy! I’ve always found that the next best…
How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
Tis the season to be jolly! The end of December is a time of mirth and joy! It’s the time when we give gifts and presents to the ones we love. It’s the perfect time to reach out to your clients with valuable and free content that they can actually use! This past year has been a time of change for me and my business. I’ve been working hard to create brand-new workbooks to help small business owners get past their stumbling blocks and move ever closer towards the success they want. With the debut of my brand-new website and…
Being a small business owner is a little bit like juggling, you have to keep all of the balls in the air. The trick is when your business grows and you are expected to catch more and more balls until finally… some of them are dropped. There are a ton of online tools out there that can help you better manage your business and relieve some of that stress. By unloading much of your workload, you might even be able to double your income! Here are some incredibly useful online tools that I recommend you check out to help keep…
Does this situation sound familiar? You’re a small business entrepreneur, doing it all yourself. You have a big project due by the end of the day that only you can work on. Unfortunately, you also have to post your company’s social media, finish up writing a blog post, sort through your emails, and build a sales page. And that isn’t even counting the hundreds of distractions that can occur throughout the average business day. How on earth are you going to get your big project finished with all of those little, non-specialized tasks in your way? The answer is that you…
Get contacted by any Nigerian princes lately? How about being sent an exclusive offer for cheap Canadian drugs? Or a free trip to Jamaica if you just fill out a survey? Spam email is an epidemic that has existed since the earliest days of the internet, and, despite promises every few years, it doesn’t appear to be going away anytime soon. There are few things more annoying than spam email filling your inbox with unsolicited offers or attempts to scam you. As an entrepreneur, there is a good chance you know the frustration of your carefully crafted, targeted emails being…
Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get your…
