How To Outsource Your Podcast Production + Free Workbook

By Jennie Lyon / March 14, 2023
How To Outsource Your Entire Podcast Team

Podcasting is a popular and effective way to reach a global audience and share your ideas or stories. Podcast production requires a lot of time and effort, from recording and editing to promoting and distributing. You might be wondering what’s involved in getting a podcast up and running and if there are parts of the podcast production that you could outsource, which would allow you to focus on creating great content without the stress of managing the entire process yourself! In this blog post, we’ll explore everything you need to know about podcasting and how you can add one to…

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6 Great Email Sequences That Nurture Leads To Conversion

By Jennie Lyon / February 14, 2023
6 Great Email Sequences That Nurture Leads To Conversion

Email marketing is one of the most effective ways to nurture leads and convert them into customers. I keep hearing email marketing is dead or dying. However, this is far from the case. You can build trust and credibility with your audience by sending targeted, personalized messages to the right people at the right time. And ultimately drive more sales for your business. Email marketing has the highest ROI (return on investment) of all digital marketing, so if you aren’t actively building an email list, stop everything you’re doing and get started! An email list of raving fans and engaged…

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5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

By Jennie Lyon / January 31, 2023
5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

Social media advertising can be a powerful tool for growing your business, but it can also be time-consuming and complex. A virtual assistant with expertise in social media advertising can help you navigate this landscape and maximize your return on investment.  We’ll explore the top five ways a social media virtual assistant can help you 4x your ad spend ROI. By implementing these strategies, you can achieve better results from your social media advertising and save time in the process. Blog Overview:  Targeting Targeting is one of the most important aspects of social media advertising. A social media virtual assistant…

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8 Fun Types of Social Media Content That Converts + FREE Templates

By Jennie Lyon / January 17, 2023
8 Fun Types of Social Media Content That Converts

Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media.  We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…

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Expert Strategic Business Planning Tips for 2023 That Move the Needle

By Jennie Lyon / November 30, 2022

Strategic planning goes hand in hand. It’s mind-boggling to me how many businesses get bootstrapped together with absolutely no plan. Now don’t get me wrong, some people have pulled it off and made a successful go at it. But trust me, that doesn’t last for long. The minute their hobby becomes a viable business, the business strategy comes into play. Strategic planning is a must for any business if you are ever going to scale or keep your sanity.  Strategic planning helps you set goals and direction for your business and helps with long-term planning, asset management, and risk management.…

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8 Things You Need To Know About Membership Sites

By Jennie Lyon / November 22, 2022

The Internet is full of business owners who are having great success with membership sites and online communities. Entrepreneurs just like you are using this profitable connective marketing model to build a stream of passive income that is second to none. And it’s much easier than you think. We all can agree there is no denying the popularity of membership sites skyrocketed during the pandemic. After all, online communities were the only way humans could gather together in safety. Not only did business become much more casual, but online connection became more of a preference in our newfound way of…

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Webinar Trends to Watch for an Explosive 2023

By Jennie Lyon / November 15, 2022
Webinar Trends to Watch for an Explosive 2023

In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy.  Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year.  But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: Blog Overview: Webinars Will Become More…

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8 Hot Digital Marketing Trends to Watch for in 2023

By Jennie Lyon / October 11, 2022
8 Hot Digital Trends to Watch for in 2023

As we move into the new year, it’s time to start thinking about the latest digital marketing trends. What will the next year bring? Which trends should you be on the lookout for? It’s exciting but also confusing. I get that. That’s why I am continuously tracking trends, testing things out in my own business, and making sure the team and I are on top of what’s hot and what’s not. Keep an eye on these trends, and you’ll be ahead of the curve. Here are eight of the hottest digital marketing trends to watch for in 2023: Influencer Relationships…

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4 Proven Strategies To Reduce Shopping Cart Abandonment

By Jennie Lyon / September 20, 2022
4 Proven Strategies To Reduce Shopping Cart Abandonment

Even if you have the best products or services out there, you will still experience some level of shopping cart abandonment. You can use proven strategies to reduce shopping cart abandonment and increase sales. In this article, we’ll share 4 of the most effective strategies for reducing shopping cart abandonment that will increase your bottom line in Q4.  Use Scarcity Marketing Techniques Scarcity marketing is a marketing strategy based on the psychological principle that we tend to want what is in demand and hard to attain. When we, as humans, feel FOMO, impulse buying kicks in. When customers see that…

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The Best SEO Tips for Q4

By Jennie Lyon / August 30, 2022
The Best SEO Tips for Q4

The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers.  Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…

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