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Steps to Make the Coming Year the Best Business Year Yet

By Jennie Lyon / December 20, 2016
year

Well, we’ve almost made it through another year! I hope it was as good for your business as it was for mine, although I have some great suggestions if you didn’t meet all of your business goals this past year. The perfect time is coming up, in the lull between holiday gatherings and the new year starting in earnest, for you to take some steps for envisioning your next year in business. Come up with concrete plans and goals to make the New Year, your best year yet! Click To Tweet One of the key practices you should adopt if…

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Showing Client Appreciation is Essential and the Holidays are the Perfect Time!

By Jennie Lyon / November 8, 2016

Clients are the heart of your business, and you can’t afford to take them for granted. Without your clients, your business wouldn’t exist, so you always need to be considerate of their needs and appreciative for their patronage. The benefit to showing clients your appreciation is that it builds a strong connection with them, encouraging return business and making it more likely that they will refer others to you. Good client care is fundamental to the success of every business! While there are actions you can take year-round to let clients know how much you appreciate their business, the holidays…

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Planning Ahead: How to Set a Short & Long Term Business Flow

By Jennie Lyon / November 1, 2016

Planning ahead of time is one of the most important skills for a business owner to develop, because the success of any small business depends on how well it flows. Unfortunately, most people are only good at planning a day or two in advance, or for the very long term—setting goals for the year or beyond. It is merging the two, and sticking to a plan for the week or month where most people get tripped up in their calendaring and organization. Successfully planning ahead and maintaining business flow becomes even more difficult around the holidays, where clients and collaborators…

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How a Virtual Assistant Can Keep You in the Game While You Enjoy the Holidays

By Jennie Lyon / October 25, 2016

The holidays are fast approaching, Halloween is a little over a week away! Like many other entrepreneurs and small business owners, I’m sure you’re looking forward to them. After all, who doesn’t love spending time with family, enjoying the change of season, and attending celebrations and holiday dinners? Unfortunately, this is often also a busy time for small businesses, and all the extra workload can keep you from enjoying your holidays. Entrepreneurs, especially those working solo and/or from a home office, need to carefully protect their work-life balance. Do you need a vacation or some time working fewer hours in order…

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The Importance of Visual Branding and How a Virtual Assistant Can Help

By Jennie Lyon / October 18, 2016

Branding encompasses all the ways a client or customer views and understands your business, including the visual presentation of your company’s website and print materials. Humans are visual creatures by nature, and one of the first judgments a potential client makes when interacting with your business for the first time is whether it looks trustworthy, current, and consistent. Visual branding goes beyond just logo design. Especially for a small business, using the same visual identity standards/style guides (fonts, colors, graphics) across your website and social media channels is key. Setting out these standards and making sure your company can be…

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Why You Need an Editorial and Social Media Marketing Calendar

By Jennie Lyon / October 4, 2016

As the leaves begin to fall and we enter the last quarter of the calendar year, planning for the following one should be on your mind. Before the holidays eat up all your extra time and your client work doubles as the year comes to a close, you should spend some time thinking about how to improve your business’ online presence in the upcoming year. Early autumn is the perfect time to put together both an editorial and social media marketing calendar for 2017. Here are some reasons why these simple organizational tools can help grow your business next year. Editorial…

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4 Simple Steps to Successfully Work With Challenging Clients

By Jennie Lyon / September 29, 2016

It doesn’t matter what industry you work in; difficult clients are something every entrepreneur will need to deal with at one point or another. (I am lucky, all of my clients are pretty darn wonderful!) It can be frustrating when a client assumes you can read their mind, or changes their expectations on a daily basis. This can especially become a challenge when you only interact with clients online, with no chance to meet face-to-face. Having run a virtual business for years now, I’m very well versed in working well with clients via online means. Even before I owned a virtual assistant…

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5 Things Every Entrepreneur Should Do Before Starting Their Day

By Jennie Lyon / September 6, 2016
5 things every entrepreneur should do before starting their day

Getting a good start to the day can set the tone for the rest of it, make you feel happier, and improve your productivity when working. For entrepreneurs, and especially those of us who work from home, this is even more important—if you don’t have a time you’re expected to be “at the office” it can be far too easy for the morning to slip away without getting anything accomplished. Plus, the morning is such a great time for adding more “life” to your work-life balance equation, because there are rarely any demands or interruptions until the standard business day…

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Using a Project Management System to Organize Your Business

By Jennie Lyon / August 31, 2016
Using a project management system to organize your business

One of the biggest challenges facing small business owners is staying organized and finding a system that works for them to keep all those projects under control. Without some kind of organizational system in place, deadlines get forgotten, clients feel neglected, and it’s easy to waste time on less important tasks. The solution to all of these problems is to use a project management software—it helps you by dividing up tasks by client and project, setting deadlines, and providing reminders about work that needs to be finished. Modern project management systems are usually web-based, with mobile or desktop applications available.…

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Communicate with Your Team and Build Your Business Using Slack

By Jennie Lyon / August 26, 2016
COmmunicate with your team and build your business using slack

For an entrepreneur working with a virtual team to run a small business, communication is the single most important factor determining whether things run smoothly. It is absolutely critical to be able to communicate with your team members in an instant as things come up during the course of a work day. When there is seamless communication between your team members, you can set a more productive pace and get more accomplished. Email and phone calls have their uses, but for instantaneous communication, there is a popular new tool, called Slack. Slack is a platform for team communication that can be…

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