Strategic planning goes hand in hand. It’s mind-boggling to me how many businesses get bootstrapped together with absolutely no plan. Now don’t get me wrong, some people have pulled it off and made a successful go at it. But trust me, that doesn’t last for long. The minute their hobby becomes a viable business, the business strategy comes into play. Strategic planning is a must for any business if you are ever going to scale or keep your sanity. Strategic planning helps you set goals and direction for your business and helps with long-term planning, asset management, and risk management.…
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The Internet is full of business owners who are having great success with membership sites and online communities. Entrepreneurs just like you are using this profitable connective marketing model to build a stream of passive income that is second to none. And it’s much easier than you think. We all can agree there is no denying the popularity of membership sites skyrocketed during the pandemic. After all, online communities were the only way humans could gather together in safety. Not only did business become much more casual, but online connection became more of a preference in our newfound way of…
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In today’s chaotic and crowded world, it is imperative to have an effective webinar strategy. Webinars will continue to have a place in marketing campaigns over the next decade, but only if you stay on top of what works now and what doesn’t. Let’s take a look at some key trends we expect to see more of next year. But the question I often hear around the water cooler is if webinars will still be all the rave in 2023. In short, the answer is yes – let’s look at a few quick stats: The webinar market is projected to…
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As we move into the new year, it’s time to start thinking about the latest digital marketing trends. What will the next year bring? Which trends should you be on the lookout for? It’s exciting but also confusing. I get that. That’s why I am continuously tracking trends, testing things out in my own business, and making sure the team and I are on top of what’s hot and what’s not. Keep an eye on these trends, and you’ll be ahead of the curve. Here are eight of the hottest digital marketing trends to watch for in 2023: Influencer Relationships…
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Even if you have the best products or services out there, you will still experience some level of shopping cart abandonment. You can use proven strategies to reduce shopping cart abandonment and increase sales. In this article, we’ll share 4 of the most effective strategies for reducing shopping cart abandonment that will increase your bottom line in Q4. Use Scarcity Marketing Techniques Scarcity marketing is a marketing strategy based on the psychological principle that we tend to want what is in demand and hard to attain. When we, as humans, feel FOMO, impulse buying kicks in. When customers see that…
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The holiday season is upon us, so it’s time to get ahead of the competition. For many, seasonal marketing is in full swing by early September. Not only is it key to know the important dates to consumers, but it’s equally important to put some effort into your SEO. Optimizing the whole experience of your customer’s journey will turn first-time buyers into faithful followers and word-of-mouth advertisers. Having your SEO optimized habitually is advantageous, so you can be favored by Google and have continual traffic. The techniques for holiday success are not very different from what is effective throughout the…
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Is Your Audience Ready To Invest In Themselves Through You Imagine this: your audience of loyal subscribers all sign up for memberships to receive your advice, skillset, products, or content, providing you a steady stream of supplemental income you can use to fuel your business, your side hustles, and your wildest dreams. Is it possible? YOU BET! But how? Well, that’s where I come in! In this episode, we’ll unlock the truth behind tested and true membership models you can use to provide benefits to your audience at a monthly membership fee. I’m excited about this one, so let’s get…
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As a small business owner, I really dislike being locked into a contract. I’ve heard horror stories from my clients who got locked into long-term contracts with a firm that didn’t deliver what they promised! Now, I’m not bad-mouthing my competitors here! The aim of countless virtual assistant firms out there is to help your business succeed. When you’re running a small business, you need to have flexibility, especially when you’re first starting out. Your income might not be predictable and having a big fixed cost can become a nightmare for your budget. With many reputable virtual assistant firms, you don’t…
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Have you ever given a webinar? For some small business owners, the idea of presenting a webinar is almost crazy. It’s simply not in their frame of reference as far as marketing strategies go. But I’m here to tell you that webinars are one of the most effective marketing techniques for positioning yourself as an expert online! The trick is that webinars are a ton of work, especially if you’ve never created one before. If that’s the case, a virtual assistant can be worth their weight in gold, especially if they have experience working on a ton of webinars in…
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You know the old saying that mistakes are why they put erasers on the end of pencils? Well, that might do the trick when you’re in the 6th grade, but when you’re a small business owner, mistakes have slightly higher stakes! As a small business owner, I’ve faced countless difficulties throughout my career. Heck, like everyone else in the world in 2020, I’ve faced incredible challenges over the last few months! The good thing is that I’ve learned how to take those mistakes and learn from them. But trust me, that wasn’t easy! I’ve always found that the next best…
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