You hear me talk about it all the time. An excellent marketing strategy ensures that you target the right audience. Period. Not only does it allow you to build your brand organically, but it also creates a community of loyal customers. Webinars got a bad rap at one time; it was serious overkill. BUT, they are not to be discarded just yet. So let me ask you, when planning your marketing strategy did you include webinars? If not, you need to. Here’s why. With COVID restrictions, remote working conditions, and a need to stay informed, webinars’ popularity grew over the…
Read MoreYou’ve done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what? One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else’s offer has no value because your audience, you, and your offer are different. If you have been following me for any amount of time, then you have heard me talk about how your ideal customer should…
Read MoreOver my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to achieve maximum funnel conversion. If you’ve been in business for any amount of time, then you already know it’s difficult to convert your ICA the first time they come across your site. And it’s even more difficult to get them to come back and buy from you. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on good copywriting and pretty…
Read MoreA discovery call is the first step to building a solid relationship with clients. The conversation touches on goals, challenges, and priorities that you can address in future interactions. It’s an opportunity for both parties to learn about each other, find commonalities, and determine if there’s a good fit. The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around certain times of the year, for example New Year’s, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you…
Read MoreYou’re busy. I get it. As a busy entrepreneur, you know that delegating tasks is the best way to grow your business. But then come the daunting questions: How do I find someone reliable? What if they don’t have the skills or experience to get the job done right? Where in the world do I even start to hand things over? I get these questions from entrepreneurs all the time. Like you, I used to wonder how my daily tasks would ever get done in a business of mine – but then one day it hit me: Project management, a…
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