Video Content is King – How to Create A Video Content Marketing Strategy

Video content has quickly become essential to any successful digital marketing strategy. If you’re looking for a roadmap for video marketing, you are not alone! Brands and businesses need a video marketing strategy for every platform and channel – why? Because everything online is transitioning to video, you want to avoid getting left in the dust!

Video content is more popular than ever, with platforms giving priority to video content. And video content engages audiences in ways that mere text or images cannot. Videos can tell stories and create brand experiences that are memorable and engaging.

Are you feeling overwhelmed already? Don’t fret. Stay tuned, and we’ll chat about how easy it is to get started with a video content marketing strategy. You’ll be saying 3-2-1, action in no time!

Blog Overview

The Important of Having a Video Content Marketing Strategy

By using video as part of your digital marketing strategy, you have the potential to reach new customers, build immediate rapport, increase customer loyalty, boosting your website’s SEO ranking with video optimization techniques and of course get more conversions! 

Video Content Creation Can Feel Overwhelming

Creating quality video content that resonates with viewers can seem daunting at first; however, video content can be surprisingly easy to produce. You don’t need too much in the way of video production equipment these days; even a basic phone camera can work wonders for your video content marketing strategy.

It is important to keep in mind that video content should serve to enrich your overall digital marketing plan rather than simply acting as an isolated entity. A well-crafted video can be used on multiple platforms such as social media channels, blog posts, email campaigns, and more. At the same time, you must also remember that video content should not be seen as a one-off solution; it needs to form part of an ongoing strategy if it is going to achieve its potential. 

Set Video Marketing Goals

Before embarking on a video content marketing campaign, you need to make sure that your goal is clearly defined and measurable. This could be anything from increasing brand awareness or generating more sales leads, but whatever the goal may be, it’s important that you have a clear understanding of what it is and why video is the best medium for achieving it.

Know your audience

You should always keep in mind who your video content is being created for; this will enable you to tailor it accordingly so that it resonates with them and encourages positive action. Having an understanding of their interests and preferences can also help you to come up with video ideas that are relevant and engaging.

Establish a Video Content Plan

Mapping out your video content strategy in advance will help you stay organized, maximize your resources and ensure that you’re making the most of your video marketing efforts. Consider scheduling regular video content such as tutorials, webinars or product demonstrations; this should be further broken down into smaller chunks that are easier to digest.

Resource: Goal Check-In Workbook – While your business plan should include all of your long-term goals, it can be helpful to take a close look at each of them to determine if they are achievable in the near future. Sometimes, your business goals might be more long-term. Other times they might be doable within the next few months. In this workbook, you will be able to refine your business goals and make sure that you’ll be ready to achieve them.

Choose the right video editing tool or hire professional help

While there are numerous video editing tools available, it’s important to choose one that suits your skill level and budget. So if you aren’t savvy with iMovie, Windows Movie Maker, Adobe Premiere Pro or Final Cut Pro, you’ll definitely want to consider outsourcing your video as editing can have quite a learning curve to do it well! 

Make Sure Video Content Is Mobile Friendly

As more and more people are accessing video content on their mobile devices, y to make sure that your video content can be viewed in a range of formats depending on the device being used. This should include using both vertical or horizontal orientation for smartphone viewing, as well as ensuring compatibility across different video streaming platforms.

Be Creative With Video Formats

Today’s video content landscape offers multiple video formats to choose from. Don’t be afraid to be creative and try different video formats such as vertical videos, animated videos, or interactive video experiences that can further engage viewers.

Create Thumbnails for Your Video Content

Thumbnails are a great way to entice viewers to click on your video content. Make sure you create catchy thumbnails for each video with an eye-catching visual element that stands out among the rest of the competition.

Leverage Influencers

Influencer marketing is one of the most efficient ways to get maximum exposure for your video content since they already have a built-in audience who trusts their opinion. Look into partnering with influencers in your niche to promote video content on their channels.

Add Video Content to Your Email Strategy

If you have an email list, include video content in the emails that you send out. This allows subscribers to easily view and watch video content without having to leave the inbox.

Optimize Videos for Search Engine Visibility

Just like with any other form of online content, video marketing requires optimizing and tagging your videos. Consider adding keywords and phrases, as well as including an effective video description that will help people discover your video content more easily through online searches.

Analyze Performance Metrics

To make sure that video marketing efforts are successful, keep track of key video marketing metrics. These include video views, watch time, video reach, and video engagement rate.

Repurpose Video Content

Don’t be afraid to get creative with video content! There are endless possibilities when it comes to repurposing video content for different platforms and channels on social media. For example, if you have a video tutorial on YouTube that attracts a lot of views, you can use the same video but chop it up into several shorter clips for Instagram Stories or IGTV.

Share Your Videos Everywhere

Don’t forget to share your videos across multiple channels and platforms so they can reach as many people as possible. Platforms such as LinkedIn, Twitter, and Facebook are great places to start. You can even embed video content in your blog posts and newsletters for extra exposure.

Analyze Video Performance

Don’t forget to track how well your video content is performing so you can make adjustments as needed. Platforms such as YouTube, Facebook, and Instagram will provide their own insights into video analytics like views, clicks, shares, likes and comments. These metrics can be extremely useful in determining which video topics are resonating with viewers the most so you know where to focus your efforts going forward.

Weekly Challenge

  1. Brainstorm video ideas
  2. Create a script for each video
  3. Develop a production schedule
  4. Invest in quality video equipment
  5. Hire video editors if necessary
  6. Optimize video content with SEO best practices
  7. Publish video content on all relevant platforms
  8. Promote video content to maximize its reach
  9. Monitor and respond to viewer comments
  10. Analyze video performance metrics regularly for insights into what works and what doesn’t work

By following these steps, you can create a successful video content marketing strategy that will engage viewers, drive conversions, and build long-term customer loyalty for your brand — all while setting yourself apart from the competition with engaging visual storytelling. With the power of video working in your favor, there’s no limit to how far your business can go.

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About Jennie Lyon

Jennie Lyon is the founder of Jennie Lyon Virtual Assistant Services. Jennie specializes in helping busy entrepreneurs organize, manage, develop and promote their brand! She is devoted to helping small business owners and entrepreneurs with social media, content creation, email marketing, client relations, website management, and administration services. If you are a small business owner, coach or self-employed entrepreneur struggling to find enough time in your day to focus on what you really love - schedule a free 15 minute consultation with Jennie.

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