7 Ways To Use An Incredible Tripwire Upsell Offer In Your Sale Funnels

By Jennie Lyon / April 25, 2023
7 Ways to Use An Incredible Tripwire Upsell Offer in Your Funnels

Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference between a free lead magnet and a core product offering. Stated it’s hard to get someone to go from a free offer to a high-priced one; that is where tripwires shine.  Warming people up by upselling through tripwires can help guide customers to purchase products…

Read More

Top 10 Proven Strategies to Build Your Email List + Freebies

By Jennie Lyon / April 18, 2023
Top 10 Proven Strategies to Build Your Email List + Freebies

How often do you sign up for a brand’s emails? If you’re like me, you most likely only subscribe to an email list if you KNOW you’re going to get VALUE from the emails. Because let’s face it, there are certain brands that I absolutely adore, but I’m only signing up for their newsletters if I believe in what they promote and the stories that they tell in their emails. BONUS, if their emails make me smile.  Email marketing is a highly effective way to reach out to customers, build relationships, and boost sales. In fact, email marketing has the…

Read More

6 Powerful Ways to Drive Traffic to Your Conversion Funnel

By Jennie Lyon / April 11, 2023

Have you ever been sitting in traffic thinking to yourself, Dang, I wish I could get traffic like this to my website? If you are stuck at stagnant levels of growth or if you’re searching for ways to get more traffic into your ecosystem, you are not alone! There are a lot of things you can do to drive more traffic into your world, but more importantly, once you get the traffic, you need to convert it to boost those bottom-line profits!  Today, I’ll discuss what conversion funnels are and how they impact your customer journey. Then, you’ll learn how…

Read More

6 Successful Ways to Batch Your Content Creation to Save Time and Money

By Jennie Lyon / April 4, 2023
6 Successful Ways to Batch Your Content Creation to Save Time and Money

Content creation helps people discover your brand, business, services, or products. It also helps you attract, engage and build a relationship with prospects and clients. Basically, it brings new eyes to your site and will ultimately generate revenue. So, if you aren’t creating content, you’ll get left in the dust of your competitors.  Wouldn’t it be great if you could finish all your content creation without ever breaking a sweat, and without feeling like there aren’t enough hours in the day? Well, believe it or not – with content batching, that dream can become a reality. Batching is an incredibly…

Read More

Video Content is King – How to Create A Video Content Marketing Strategy

By Jennie Lyon / March 28, 2023

Video content has quickly become essential to any successful digital marketing strategy. If you’re looking for a roadmap for video marketing, you are not alone! Brands and businesses need a video marketing strategy for every platform and channel – why? Because everything online is transitioning to video, you want to avoid getting left in the dust! Video content is more popular than ever, with platforms giving priority to video content. And video content engages audiences in ways that mere text or images cannot. Videos can tell stories and create brand experiences that are memorable and engaging. Are you feeling overwhelmed…

Read More

How I Grew My Instagram Following to Over 10k

By Jennie Lyon / March 21, 2023
How I Grew My Instagram Following to Over 10k

Are you looking to build an audience on Instagram, but the upkeep feels draining? You see so many of your competitors having a beautiful feed of images with amazing content to boot! And you start to think – WHY DOESN’T MY INSTAGRAM LOOK AMAZING!?  Lucky for you, I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill. Stick around, and I promise you’ll leave today with tools you can use to revamp your Instagram feed right away! Overview  Today…

Read More

How To Outsource Your Podcast Production + Free Workbook

By Jennie Lyon / March 14, 2023
How To Outsource Your Entire Podcast Team

Podcasting is a popular and effective way to reach a global audience and share your ideas or stories. Podcast production requires a lot of time and effort, from recording and editing to promoting and distributing. You might be wondering what’s involved in getting a podcast up and running and if there are parts of the podcast production that you could outsource, which would allow you to focus on creating great content without the stress of managing the entire process yourself! In this blog post, we’ll explore everything you need to know about podcasting and how you can add one to…

Read More

How To Add Conversion Tripwires To Your Email Sequences

By Jennie Lyon / March 7, 2023
How To Add Conversion Tripwires To Your Email Sequences

Conversion tripwires are a powerful tool in any marketer’s arsenal, allowing you to increase sales and lifetime value with a targeted approach. By offering a low-priced product with a limited-time offer, you can encourage customers to take immediate action and make a purchase. In today’s post, I’ll show you how to add conversion tripwires to your email sequences from front to back. Whether you’re a seasoned marketer or just starting, this post will provide you with the tools and strategies you need to boost your sales and add this passive income string to your toolbox. Blog Overview:  Identify the Right…

Read More

How To Capture And Convert Leads (5-Day Email Challenge)

By Jennie Lyon / February 27, 2023
How To Capture And Convert Leads

Generating leads is essential for growing your business, but converting them into paying customers is the real challenge. If you need help turning leads into sales, it’s time to take a closer look at your lead generation and conversion strategies. We’re excited to introduce the 5-Day Email Challenge, designed to help you capture and convert leads. Here are some steps to ensure success: Blog Overview:  Define Your Objectives Clear objectives for your challenge are key to its success as they provide direction and focus for the entire challenge. When you clearly understand what you hope to achieve, you can tailor…

Read More

How To 10x Your Email List This Year Using Social Media

By Jennie Lyon / February 21, 2023
How To 10x Your Email List This Year Using Social Media

Email marketing is one of the most effective ways to reach and engage with your target audience. You need a solid email list, and social media can be a powerful tool if you’re looking to increase your list. In this episode, I’ll show you how to 10x your email list using exclusive strategies and expert tips to attract and retain more subscribers.  Blog Overview:  Grow Your Subscribers  What first comes to mind when you have to reach someone? Your phone, right? And then, you commonly reach out directly or via social media. Why? That’s because it’s the easiest and fastest…

Read More