Let’s find out. Unless you are still living in the stone age, you are likely already aware that TikTok is one of the fastest-growing social media platforms in the world. The TikTok stats consistently outperform almost every other mobile app and social media platform. This explosive growth has diverted attention away from dependable platforms such as Google, Meta, and Snapchat, as TikTok is now the most downloaded app of 2022. TikTok’s triumph is attributable to its unique and compelling content, which has struck a chord with users globally. As the social landscape changes rapidly, TikTok has managed to keep up…
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What happens when a brand gets a “bad name?” I consider a brand to be a container that holds everything about a business, both tangible and intangible. From logo to customer service to reputation, your brand encompasses all of the qualities that your customers think when they see the name of your company. The problem happens when some of those qualities are less than desirable. Maybe in the early days of your business, your customer service needed a little more work. Or that your prices were just a little too high. After enough time, many of those negative qualities got…
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When I’m working with a client to either create a new brand or reimagine their existing one, a common question I hear is, “What’s the difference between graphic design and branding?” Conflating the two is an easy mistake to make. After all, when people think of brands, they think of logos. Coca-Cola, McDonalds, Nike… All of these brands have logos that instantly identify them. At a glance, a customer knows everything about those businesses, just by seeing their logo. However, logos and other graphic components are only one part of branding. As I’ve said in the past, think of a…
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It is no coincidence that you see an explosion of advertising around the holiday season. No matter what the industry, the winter holidays are a time when wallets tend to open just a little bit easier than the rest of the year. As a small business owner, you want to take advantage of the spirit of the season by putting your brand’s best foot forward. Here are a few ways that you can give your brand a boost before the new year! #1: Outsource Frequent Tasks Time is money, and as a small business owner, you probably don’t have much…
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Have you ever heard the old saying, “Show, don’t tell”? Visual and graphic design is an absolutely essential part of any company’s branding. Without an attractive visual element, a brand is simply words on a page. With great graphic design, a brand can pop and get into the minds of potential clients and customers alike. Unfortunately, many companies tend to put the importance of graphic design on the back burner, either believing it doesn’t makes a huge difference or feeling that they can do just as good a job themselves. This kind of thinking can make or break a business.…
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