Lights, Camera, Action: Elevating Your Digital Marketing with Short-Form Videos

By Jennie Lyon / October 10, 2023
Elevating Your Digital Marketing with Short Form Videos

Hello, dear readers! Short-form videos have taken the digital marketing world by storm in recent years. 🎥 Platforms like TikTok, Instagram, and YouTube have paved the way for you to captivate your audience with bite-sized content that’s both engaging and memorable. These videos allow businesses like yours to convey their brand messages quickly and effectively while leveraging the power of visual storytelling.  I’m absolutely thrilled to have you join me as we explore the power of short-form video and unlock its marketing potential – it’s time to take your brand’s online presence to new heights! Content Overview Why Short-Form Video…

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5 Powerful Steps To Selecting The Perfect Online Course Topic

By Jennie Lyon / September 12, 2023
5 Powerful Steps To Selecting The Perfect Online Course Topic

In today’s ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let’s dive into why choosing the right course topic is a game-changer for your online course journey. Content Overview: Selecting the ideal course topic is a cornerstone of your success in the world of online education. This decision is key to your audience’s engagement and the course’s overall impact. It all starts with understanding your audience – their dreams, desires, and aspirations. Online learning offers unparalleled flexibility and also,…

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Does SEO Really Matter? The Importance of Search Engine Optimization

By Jennie Lyon / September 5, 2023
Does SEO Really Matter? The Importance of Search Engine Optimization

Hey there! I’m excited to dive into the world of SEO with you. In today’s digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you’ve probably heard. But what exactly is SEO, and why does it matter? Content Overview: Understanding the Buzz around SEO and its Impact on Online Success In simple terms, SEO is all about optimizing your website to rank higher on search engine results pages (SERPs) organically. This means we’re not talking about paid ads…

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Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

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TikTok Reels vs. YouTube Shorts: Unique Short-Form Videos!

By Jennie Lyon / August 8, 2023
The Ultimate Showdown: TikTok Reels vs. YouTube Shorts - Unraveling the World of Short-Form Videos!

Hey there, my fellow digital creators! I’m thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience’s attention in a heartbeat is the name of the game. Today, we’re embarking on an epic journey to utilize the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let’s immerse ourselves in the captivating realm of bite-sized content with short-form videos! Content Overview Understanding TikTok Reels and YouTube Shorts: Let’s roll up our sleeves and get to know our…

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Expanding Your Social Media Presence With Diverse Content Types

By Jennie Lyon / August 1, 2023
Expanding Your Social Media Presence: Unleashing the Power of Diverse Content Types

Hey there, fabulous entrepreneurs! You know as well as I do that social media is the heartbeat of your business. It’s where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let’s be honest – you can’t just post anything and hope for the best. That’s where I come in! In today’s blog post, we’re diving deep into the world of social media content – all the juicy stuff that will make your audience swoon, share, and keep coming back for more. Buckle up because we’re about to unleash the power of different…

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Video Marketing: Boosting Your Brand with Engaging Visual Content

By Jennie Lyon / July 25, 2023
Video Marketing: Boosting Your Brand with Engaging Visual Content

In today’s fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This article delves into video marketing, uncovering its benefits, strategies, and tips to help businesses thrive in the visual content landscape. Instead of giving you the usual action list at the end of the blog, I will stop as we go through the content to provide you with actionable…

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What Type of Online Course Should You Create?

By Jennie Lyon / July 18, 2023
What Type of Online Course Should You Create?

We’re diving into the exciting world of online courses and exploring the question I get asked by our online course clients everyday, “What type of online course should you create?” In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it’s crucial to navigate this landscape strategically. So, let’s embark on a journey to discover your ideal online course and set you on the path to success! Content Overview Identifying Your Passion and Expertise:  The…

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How To Make Your ICA The Center Of The Story & Lead Them On A Journey To YOU ! + Free Download

By Jennie Lyon / May 9, 2023
How-To-Make-Your-ICA-The-Center-Of-The-Story-Lead-Them-On-A-Journey-To-YOU

The most common mistake I see small business owners make in their sales and marketing efforts is to cast themselves, company or product as the center of the story. But the truth is, if you want customers to buy from you, you must tell a story in which they are the star of the story, not you! Make Your Client the Center of the Story  When it comes to any big-budget film, the hero is the star of the story. The one who takes action to overcome difficulties in order to achieve something they desire. 9 times out of 10,…

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7 Ways To Use An Incredible Tripwire Upsell Offer In Your Sale Funnels

By Jennie Lyon / April 25, 2023
7 Ways to Use An Incredible Tripwire Upsell Offer in Your Funnels

Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they’ve already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! There’s a big difference between a free lead magnet and a core product offering. Stated it’s hard to get someone to go from a free offer to a high-priced one; that is where tripwires shine.  Warming people up by upselling through tripwires can help guide customers to purchase products…

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