The Ultimate Guide to Evergreen Content: Strategies for Sustainable Growth

By Jennie Lyon / February 6, 2024
The Ultimate Guide to Evergreen Content: Strategies for Sustainable Growth

In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business’s journey. It’s not a quick story that vanishes; it’s a narrative echoing through time. So, why should you care about evergreen content for your business? It’s the solid ground where your brand story stands, unaffected by passing trends. We’ll explore the art of crafting enduring messages, meeting universal customer needs, and adopting a strategic mindset for content that weathers any storm.  Content Overview 🔹What is Evergreen Content?🔹The Art Of Messages That Stick Around 🔹Identifying What Customers Always Want🔹Strategies for Creating…

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Boost Your Social Media: Storytelling Strategies for Instagram Stories

By Jennie Lyon / January 30, 2024
Boost Your Social Media: Storytelling Strategies for Instagram Stories

If you haven’t dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish in thin air after 24 hours. You’ll spot them right at the top of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering why stories are such a game-changer in brand storytelling. Trust me, there’s a lot more beneath the surface than meets the eye: Content Overview 🔹What are Instagram Stories? 🔹Unleashing the Potential of Instagram Stories for Your Business🔹The Numbers Don’t…

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How to Run Profitable Paid Online Workshops

By Jennie Lyon / November 30, 2023

Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we’ve seen a major shift towards profitable paid online workshops. It’s like the virtual red carpet for sharing your genius with a global audience! As we’re dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. Your online workshop not only grabs attention but also becomes a cash-flow celebration. Sounds like a dream, right? Well, dream no more! In this post, we’re diving deep into the must-know steps and strategies to make your workshop shine in the crowded…

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4 Simple Weekly Online Marketing Strategies to Attract Customers

By Jennie Lyon / October 24, 2023

Hey there, lovely entrepreneurs! Having a robust online presence is an absolute game-changer for any business eager to make waves and attract customers. Who doesn’t want to stand out in the digital crowd, right? And you need some solid online marketing strategies to make that happen! But let’s be real, my friend, the digital marketing universe is a vast, swirling galaxy of tactics and strategies. It’s like trying to choose your favorite flavor at an ice cream parlor with too many options.  The good news is, I’ve got your back! There are some tried-and-true techniques and weekly game plans that’ll help…

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How to Leverage the Power of Micro-Moments for a Winning Online Marketing Strategy

By Jennie Lyon / October 17, 2023

Hello, online entrepreneurs! Today, we’re about to explore an intriguing topic that might be off your radar: micro-moments marketing. Don’t worry if you’re wondering what micro-moments marketing is, don’t worry; I’ve got you covered. Let’s dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales. Content Overview Understanding the Concept of Micro-Moments in MarketingMicro-Moments at the Top of Funnel: The Awareness StageGoals of the Awareness StageRole of the Awareness…

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Lights, Camera, Action: Elevating Your Digital Marketing with Short-Form Videos

By Jennie Lyon / October 10, 2023
Elevating Your Digital Marketing with Short Form Videos

Hello, dear readers! Short-form videos have taken the digital marketing world by storm in recent years. 🎥 Platforms like TikTok, Instagram, and YouTube have paved the way for you to captivate your audience with bite-sized content that’s both engaging and memorable. These videos allow businesses like yours to convey their brand messages quickly and effectively while leveraging the power of visual storytelling.  I’m absolutely thrilled to have you join me as we explore the power of short-form video and unlock its marketing potential – it’s time to take your brand’s online presence to new heights! Content Overview Why Short-Form Video…

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5 Powerful Steps To Selecting The Perfect Online Course Topic

By Jennie Lyon / September 12, 2023
5 Powerful Steps To Selecting The Perfect Online Course Topic

In today’s ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let’s dive into why choosing the right course topic is a game-changer for your online course journey. Content Overview: Selecting the ideal course topic is a cornerstone of your success in the world of online education. This decision is key to your audience’s engagement and the course’s overall impact. It all starts with understanding your audience – their dreams, desires, and aspirations. Online learning offers unparalleled flexibility and also,…

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Does SEO Really Matter? The Importance of Search Engine Optimization

By Jennie Lyon / September 5, 2023
Does SEO Really Matter? The Importance of Search Engine Optimization

Hey there! I’m excited to dive into the world of SEO with you. In today’s digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you’ve probably heard. But what exactly is SEO, and why does it matter? Content Overview: Understanding the Buzz around SEO and its Impact on Online Success In simple terms, SEO is all about optimizing your website to rank higher on search engine results pages (SERPs) organically. This means we’re not talking about paid ads…

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Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

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TikTok Reels vs. YouTube Shorts: Unique Short-Form Videos!

By Jennie Lyon / August 8, 2023
The Ultimate Showdown: TikTok Reels vs. YouTube Shorts - Unraveling the World of Short-Form Videos!

Hey there, my fellow digital creators! I’m thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience’s attention in a heartbeat is the name of the game. Today, we’re embarking on an epic journey to utilize the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get cozy, and let’s immerse ourselves in the captivating realm of bite-sized content with short-form videos! Content Overview Understanding TikTok Reels and YouTube Shorts: Let’s roll up our sleeves and get to know our…

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