More and more small businesses these days are home-based or physically scaled down, operating out of a small office with minimal equipment. Additionally, more businesses start with modest budgets and aim to cut overhead costs in order to develop into successful startups more quickly. Because small businesses still need a team to operate, the cost-effective, simple solution is to partner with a virtual team of workers instead of staffing an office with salaried employees, which requires a bigger office rental, bulkier payroll, and an HR department—to name a few things. Even though virtual support teams are non-traditional (though they are…
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Small businesses need to utilize these digital marketing tips—period! In the days before the internet, companies spent huge sums on visual campaigns. Nowadays, this type of marketing is not only old-fashioned and expensive but becoming irrelevant, too. The majority of consumers read, shop, and communicate on their devices. The average adult’s attention span is around 6-8 seconds, so you have to grab their attention quickly. Today’s small business owners can benefit from a wide, growing variety of platforms to market their businesses. You now have the ability to learn so much more about your target audience and market specifically to…
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I have been a small business owner for a long time and have partnered with dozens of other successful entrepreneurs. Through my own personal experience building my company, as well as helping the successful people I partner with, I have learned a few things about successful small business branding. Here are 4 branding tips that every entrepreneur can use. 1. Know Your NicheUnderstanding your target market is absolutely key to knowing how to market to them. In today’s economy, successful marketing means that a brand is more than a fancy logo or enticing slogan; in order to engage clients businesses must…
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Even if you’ve partnered with a virtual assistant or content manager to create your online business content (i.e. blog and social media posts) you’ll still need to come up with the topics that your online content will be about. As an entrepreneur, you are probably great at coming up with new ideas—for your business. Coming up with topics to address for your audience may not be as easy. When you live, breathe, and move in your business every day, you have an unlimited amount of information about your principal service or product; it can be challenging to know what information…
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The decision to go into business for yourself is an exciting, liberating one that often sparks an endless stream of creative, imaginative business ideas. If you’re an aspiring entrepreneur, the brainstorming process is a fun and important step in making your dream of independent business ownership a reality. In the end, though, you’ll have to settle on one—at least to start with! Because entrepreneurs tend to be high-energy, inventive people, it can be a challenge to settle on one idea and to make sure the one you’ve chosen is the right one. By following these five steps, you’ll be well…
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In the past, the only businesses that were required to produce daily quality content were news, academic organizations, and entertainment companies. In today’s world of online branding and representation, all businesses are required to maintain professional, interesting content if they want to succeed and maintain contact with their market. Providing your audience and clients with relevant, regular content via social media platforms (including LinkedIn), blogs or professional articles, newsletters, and up-to-date websites strengthens your brand and builds your expert reputation. First thing’s first: your business must produce quality content. Grammatical errors, too casual of a tone, and content that is…
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