As a small business owner, you know how important having a solid online presence is. However, online marketing mistakes happen, especially with so many different marketing strategies available, it can take time to determine where to focus your efforts. This comprehensive guide will dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use to fix them. Join me as we journey to enhance your digital footprint and propel your business to new heights. Whether you’re a novice entrepreneur or a seasoned business owner, this guide is…
Read More
From the moment I started my business, I’ve been focused on email growth. Studies have shown that for every $1 you spend on email marketing, the average ROI (return on investment) is around $42. My email list is at 30k with great subscriber engagement! If I’ve said it once, I’ve said it a million times – you want to constantly grow your email list in the background! Being a business owner is a lot of work, and the quicker you can grow your subscriber list, the better! A healthy email list is the lifeblood of your business! I broke this…
Read More
Welcome to the dawn of the remote revolution, where virtual teams reign supreme! This isn’t just a fad in digital marketing – it’s the new standard. Why? Think cost-effectiveness, unparalleled flexibility, access to a global talent pool, and productivity levels that defy expectations. Understanding how to use a virtual digital marketing team is the key! But hey, let’s not ignore the quirks of remote work! From communication glitches to collaboration hurdles and the occasional dance of performance management, it’s not all smooth sailing. Fear not, dear readers! In this blog, I’m here to spill the beans on the secrets to…
Read More
Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices. Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…
Read More
Email marketing rocks! Sending emails? Super effective. Segmentation matters! But guess what? Subscribers aren’t clones. They’re unique, with different tastes and habits. So, ditch the generic emails; it’s time to get personal because not all subscribers are cut from the same cloth. They’ve got different needs and vibes, affecting how they respond to your emails. Wondering how? Segmentation is the game-changer. This blog? Your easy guide to why it rocks, how to do it, and the necessary tools. Ready to level up your email game? Let’s dive right in! Content Overview 🔹Why Email List Segmentation?🔹Types of Segmentation🔹Crafting Segmentation Criteria🔹Personalization Techniques🔹Tools and…
Read More
In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business’s journey. It’s not a quick story that vanishes; it’s a narrative echoing through time. So, why should you care about evergreen content for your business? It’s the solid ground where your brand story stands, unaffected by passing trends. We’ll explore the art of crafting enduring messages, meeting universal customer needs, and adopting a strategic mindset for content that weathers any storm. Content Overview 🔹What is Evergreen Content?🔹The Art Of Messages That Stick Around 🔹Identifying What Customers Always Want🔹Strategies for Creating…
Read More
I’m thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It’s the ultimate challenge, right? Well, guess what? If you’re feeling a bit stuck or overwhelmed when it comes to converting your leads into sales, you’re not alone. We’ve all been there at some point. But today, I’ve got something special for you – a game-changer in your business strategy. I’m excited to introduce you to our transformative…
Read More
In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…
Read More
Hey there, fellow business owners! Ever feel like you’re in a maze trying to keep your online ventures afloat when economic downturns hit? I get it. Just the hint of a recession can spark worries about whether our clients and customers will keep the cash flowing, which is why recession-proof marketing is so important! When the economy does a little dance, we sometimes find ourselves doing a balancing act. The thought of a recession might make us wonder if our clients will still be swiping those credit cards. But fear not! With the right strategies and tools at our disposal,…
Read More
In the whirlwind of online marketing, we’re constantly hunting for marketing strategies that capture attention and supercharge our growth. Get ready because I’m about to introduce a bona fide game-changer that’s truly a digital force to be reckoned with – email strategies! Now, let’s dive into why email marketing is an indispensable in your marketing arsenal. Email marketing offers a direct pathway to your audience in a world buzzing with noise. It’s the space where your messages don’t just land but resonate loud and clear. Let’s jump into five email strategies that will skyrocket your business growth. 📧 Content Overview…
Read More
