How To Complete A Social Media Audit

By Jennie Lyon / September 15, 2020
How to Complete a Social Media Audit

Are you on social media? Of course you are! Who isn’t! Do you remember your very first exposure to social media? Oh my gosh, for me it was Classmates.com! Haha. But for many of you, it may have been MySpace! Do you remember what it felt like to, for the very first time, have unlimited reach? You could make friends and connect with anyone in the entire world. Communication was the way of the future. That was the promise of social media in the late 90s. But no one could have predicted what it would become in the 2010s! Facebook,…

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How to Complete A Website Audit (Workbook)

By Jennie Lyon / September 9, 2020
How to Complete a Website Audit Workbook

2020 has been quite a year! I mean it’s already September! How did that happen? Since the new year is right around the corner, I’ve been thinking a lot about my marketing strategy and where I want to see my business in the new year.   So with that being said, my first stop is always my website. Several times a year, I take a good look at my website, the services offered, the messaging, design, and everything else that makes for an excellent user experience. If things have broken, I need to get them fixed. If some copy doesn’t flow…

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How to Attract Your Ideal Audience with a Podcast (Workbook & Checklist)

By Jennie Lyon / September 1, 2020
How to Attract Your Ideal Audience with a Podcast

About 30 years ago, do you know one of the best places to connect with your customers? Their car. The very first thing they did after they got into their car in the morning was turn on the radio. And chances are that it remained on for their entire commute to work, both back and forth. This offered advertisers a captive audience (literally, if the driver was on the highway!)  But then around 15 years ago, things started to change. People stopped listening to the radio as much when they headed to work. Instead, they would put on music from…

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8 Ways to Attract Your Audience With A Webinar + 2 Free Workbooks

By Jennie Lyon / August 25, 2020
8 ways to attract your audience with a webinar + 2 Free Workbooks

Recently, I’ve been creating a lot of different types of content that allow me to get closer to my audience. I don’t just want you to read my words, but also hear my voice. I believe that this will create a stronger connection with you! (Is it working?) To get started, I’ve obviously picked podcasting. It’s a fantastic way to get your name and content out there, but it’s also entirely audio, with no visuals. Excellent if your audience is going out for a walk or running errands, but less so if you need to communicate complex ideas that require…

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What 5 SEO Tips Will Boost You in Search + Free Checklist

By Jennie Lyon / August 18, 2020
What 5 SEO Tips Will Boost You in Search and Free Checklist

I don’t know about you, but every week I get “emails” touting a new secret SEO growth tactic or hack that promises to get me on the first page of Google!  It got me thinking about how overwhelming SEO can be to entrepreneurs, because there are so many components to consider.  Keywords, on-page and off-page optimization, link building, oh my! The list goes on and on.  So, let’s start here, how much do you know about SEO? Sorry (not sorry) for the rhyme there, but it’s a question that every small business owner should be asking themselves. Over my many…

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8 Ways to Repurpose One Piece of Content + Free Template

By Jennie Lyon / August 11, 2020
8 Ways to Repurpose One Piece of Content

When it comes to food, my family are big believers in having as little waste as possible. Jayson, my husband, LOVES to cook (and I love LETTING him cook). We love to pull inspiration from the Native American idea of using EVERY part of the animal. So, when he is making mashed potatoes, he saves the skin peels to make delicious, crispy potato skin chips in the oven. When we eat chicken, he always saves the bones and tiny bits of meat and boils it down to make a tasty chicken noodle soup. It doesn’t just make economic sense; it’s…

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How to Create a 3-Month Content Marketing Calendar in 1 Hour (Free Template!)

By Jennie Lyon / August 4, 2020
How to Create a 3-Month Content Calendar in 1 Hour + Free Template

Want to know an online business secret? Content equals growth!  It’s true! Content creation has been the core of everything I’ve done with my businesses for the past 20 years. However, when I took my content creation to the next level that is when my business really took off.  Take my green lifestyle blog, Sweet Greens. Haha! Are you thinking, What? She has a green lifestyle blog too? Sweet Greens was born of my passion for environmental causes and green products. It started as a simple blog (I thought it would be a fun way to document the fun eco-friendly…

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Best Steps to Automating Your Client Onboarding + New Checklist

By Jennie Lyon / July 29, 2020

How much time does it take you to onboarding for a new client? In short, a lot!  If you know me, you know that I LOVE meeting new people. And that especially goes for new clients! When I have the opportunity to work with someone for the first time, I get super excited. I want to get to know them, their business, and their dreams and goals for the future. It’s one of my favorite parts of my job and I’m sure that you feel the same way when you land a new client of your own! Do you know…

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How To Create 5 Core Lead Magnets that Convert

By Jennie Lyon / July 21, 2020
How to Create a Core Lead Magnet that Converts

How large is your email list? Are you using a lead magnet to help it grow? Your email list is one of the most powerful resources you can have as a small business owner. More powerful than social media, more powerful than any other digital marketing effort! I tell my clients over and over again, you should always be growing your list in the background! You might be thinking well, that is easier said than done. How do I ensure that my email list is growing every single day? With a fantastic lead magnet! You know that free download that…

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Facebook & Instagram Ads Not Converting? Get an Experienced Virtual Assistant!

By Jennie Lyon / July 15, 2020
Facebook & Instagram Ads Got You Down? A Virtual Assistant Can Help!

The Reach of Facebook and Instagram Ads Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. How about Instagram? Instagram has 1 billion users every month with over 500 million accounts using Instagram stories every day. Wow! These are staggering numbers. Let’s break it down and simplify a bit to dig into some details, let’s get a little more local… There are over 221.6 million Facebook users and 112.5 million Instagram users in the U.S. only. Now that’s a significantly more useful number! For Facebook,…

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