Business Growth with $500 a Month: The Power of a Virtual Digital Marketing Team

By Jennie Lyon / May 21, 2024

Growing a business is a challenging task. It becomes even more daunting when you’re working with a limited budget. So, the question is can you experience business growth with $500 a month? Yes, it’s possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a global audience, engage with customers, and drive sales. All without breaking the bank. A virtual assistant, on the other hand, can help you manage your digital marketing tasks. They can handle everything from social media management…

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The Ultimate Podcast Marketing Playbook: Strategies for Success

By Jennie Lyon / May 13, 2024

Podcasting has become a powerful medium for storytelling, education, and entertainment. It’s a platform that allows creators to connect with audiences personally. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively? These are questions that many podcast creators grapple with. This comprehensive guide aims to provide you with actionable podcast marketing tips. These tips will help you enhance your podcast promotion efforts and boost your audience growth. So, if you’re ready to take your podcast to the next level, let’s dive…

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How to Use Social Media Stories in Your Marketing

By Jennie Lyon / April 30, 2024

One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses. But why are Stories so popular? The answer lies in their short-lived nature. Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can’t match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing. But how can you harness the power of…

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How to Start Working With A Digital Marketing Virtual Assistant To Grow Your Business

By Jennie Lyon / April 23, 2024

You know you should be marketing your business. Still, as a small business owner, you’re most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming. And if you don’t have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant! Many of my clients will tell me how much time they spend in these rabbit holes. They are looking for help with a particular marketing objective; Google it, and the…

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3 Secret Weapons for Crafting a Sales Funnel that Drives Unstoppable Revenue

By Jennie Lyon / April 2, 2024

Hey there! 💫 Are you interested in taking your sales funnel to the next level and achieving remarkable success? If so, it’s time to embark on an exciting journey towards unlocking your business’s potential. Today, we’ll explore sales funnels in depth and reveal the three secret weapons that can elevate your strategies and set you up for unstoppable revenue. This is an opportunity to equip yourself with the tools and insights to supercharge your business. We’ll delve into innovative approaches and provide actionable tactics to transform your sales funnel into a revenue-generating powerhouse. By making simple yet powerful changes, you…

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How to Make Your Brand Stand Out With A Social Media Style Guide (Special Offer)

By Jennie Lyon / March 26, 2024

Social media has become an integral part of our lives. It has changed how we communicate and interact with each other and how we operate our businesses. With millions of users on various social media platforms, it can be challenging for small business owners to stand out and connect with their target audience. One way to make your business stand out on social media is to showcase your brand personality. Doing so can build a strong connection with your audience and differentiate you from your competitors.  If you feel that your brand’s social media presence is a bit scattered, or…

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TikTok Ban? It’s Time To Build An Email List

By Jennie Lyon / March 19, 2024
TikTok Ban? It's Time To Build An Email List

The pending TikTok ban has caused quite a stir among small business owners who have relied heavily on the platform to build their businesses.  With the potential loss of a significant marketing channel, it has become even more critical for small business owners to diversify their marketing strategies and explore other options.  One such option is email marketing, which has been a reliable and effective way to reach customers for decades. Businesses can maintain direct customer communication and drive sales by building a solid email list and developing engaging email campaigns.  Additionally, email marketing can be personalized and tailored to…

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How to Leverage the Power of Micro-Moments for a Winning Online Marketing Strategy

By Jennie Lyon / October 17, 2023

Hello, online entrepreneurs! Today, we’re about to explore an intriguing topic that might be off your radar: micro-moments marketing. Don’t worry if you’re wondering what micro-moments marketing is, don’t worry; I’ve got you covered. Let’s dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales. Content Overview Understanding the Concept of Micro-Moments in MarketingMicro-Moments at the Top of Funnel: The Awareness StageGoals of the Awareness StageRole of the Awareness…

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How to Double Your Income by Working Less

By Jennie Lyon / July 11, 2023
How-To-Double-Your-Income-By-Working-Less-JLVAS

Over the last year, did it ever feel like you’re working much more for less income? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It’s a trap! Haha!  Working from home isn’t the pleasure cruise that many people think it is. When you work from an office, quitting time really is quitting time. Believe me, I know! I’m always a…

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10 Things to NEVER Do On Instagram and How To Fix Them

By Jennie Lyon / June 20, 2023
JLVAS-10-Things-To-Never-Do-On-Instagram

Wait! Stop! Don’t post that photo of your dog on your Instagram! Maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their businesses. Instagram is my current favorite of all the social media networks. It actually reminds me a lot of Facebook before Facebook became “FACEBOOK!”  It’s a place where you can enjoy your friend and followers’ content. No spammy games, random news stories, and other kinds of unwanted content. Instead, you follow people…

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