8 Ways to Attract Your Audience With A Webinar + 2 Free Workbooks

By Jennie Lyon / August 25, 2020
8 ways to attract your audience with a webinar + 2 Free Workbooks

Recently, I’ve been creating a lot of different types of content that allow me to get closer to my audience. I don’t just want you to read my words, but also hear my voice. I believe that this will create a stronger connection with you! (Is it working?) To get started, I’ve obviously picked podcasting. It’s a fantastic way to get your name and content out there, but it’s also entirely audio, with no visuals. Excellent if your audience is going out for a walk or running errands, but less so if you need to communicate complex ideas that require…

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5 Ways to Create Multiple Online Streams of Income

By Jennie Lyon / March 31, 2020

Are you worried about your revenue stream? Right now, small business owners everywhere are wondering how they can increase their revenue (or hold it even) during the coronavirus crisis. We currently don’t know how long this period of social distancing will last or if things will get even worse. What we do know is that most physical locations are closed, meaning that many small businesses have needed to pivot to online only. Thankfully, there are some ways you can create multiple online streams of income. It might require you to go slightly out of your comfort zone, but these strategies…

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How to Choose a Winning Webinar Topic

By Jennie Lyon / February 25, 2020
How to Choose a Winning Webinar Topic

Have you ever taken a webinar? In the last few years, webinars have exploded from being a niche piece of content to being a significant boost to any digital content strategy.  There’s no other piece of content that gives you the same opportunity to talk directly to your audience. Providing them with valuable information, boost your sales, and better position you as an expert.  There are a lot of secrets that go into creating a successful webinar (which we cover in our free Ultimate Webinar Launch Planner Workbook). I would like to focus on one of the most challenging and…

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Webinars 101: Get a Virtual Assistant to Run Tech Support

By Jennie Lyon / July 21, 2019

Oh, the joy of tech support… Just about everyone has had the experience of their computer dying in the middle of an important project, only to have to spend the rest of the day wrestling with tech support. Listening to hours of “Your call is important to us” hold music and low-level clueless employees whose advice basically boils down to “Turn it off and then on again.” Then, if you don’t mysteriously get disconnected, you MAYBE might get to someone who can actually help you with your problem, if you’re lucky. So imagine trying to deal with tech support while…

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3 Steps to a Winning Webinar Slide Deck!

By Jennie Lyon / July 16, 2019

Do you remember sitting in school as a kid, vaguely staring at the walls as your teacher droned on and on about geography, history, or math… You were kind of paying attention. Maybe taking a note every now and then, but the sad reality was that your attention was elsewhere. The material just wasn’t engaging you. But why? What your teacher was saying might have been interesting, but without a visually engaging element, your attention was lost. We like to think that, as adults, we have more focus. That we can keep our attention on-task. Not lose track like we…

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How to Grow Your Business Using Free Webinars

By Jennie Lyon / January 21, 2019

One of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…

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Your Webinar Slidedeck can Make or Break Your Webinar!

By Jennie Lyon / January 15, 2019

What draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?” Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize…

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Got Stage Fright? How to Effectively Host a Webinar

By Jennie Lyon / January 8, 2019

There’s a great Jerry Seinfeld comedy bit that perfectly sums up how some people feel about public speaking. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” In my experience working with clients, I’m afraid that I have to agree. Speaking in front of people is a fear born right out of “show and tell,” back when they were a kid. Getting up in…

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Be Seen as An Expert in Your Field with Webinars

By Jennie Lyon / January 3, 2019

Do you want to know one of the biggest problems for new small business owners? Being seen as an expert in their field. The longer that you’re in business, the more credibility you build. Back when I first started out as a virtual assistant, it was much more challenging for me to find clients than it is today. Back then, I already had extensive digital marketing skills, a passion for the work, and all of the knowledge that I needed to succeed. The problem was that no one knew that for sure. And when you want to hire someone for…

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You’ve Given Your First Webinar! Now What?

By Jennie Lyon / August 7, 2018

Yay, you’ve given your first webinar! Putting together a really fantastic webinar is no laughing matter. You have to do tons of research, write a script, create graphics, get together all of your slides, actually sign people up, advertise, and then finally present it. It can take a few months to get through all of that work and finally reach the big day. And once you do… then what? Hopefully, you got lots of people into your webinar and they opt into some of your services or buy your programs, but what about the webinar itself? You’ve done all of…

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