Hello, online entrepreneurs! Today, we’re about to explore an intriguing topic that might be off your radar: micro-moments marketing. Don’t worry if you’re wondering what micro-moments marketing is, don’t worry; I’ve got you covered. Let’s dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can be a game-changer for your business by boosting customer engagement and ultimately driving sales. Content Overview Understanding the Concept of Micro-Moments in MarketingMicro-Moments at the Top of Funnel: The Awareness StageGoals of the Awareness StageRole of the Awareness…
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Have you ever attended a live webinar? I’m guessing you have, they are everywhere! Personally, I’m a huge fan! While I never really enjoyed traveling to attend in-person seminars because of expensive travel, hotels, and food, webinars are a completely different story. All you need to pay for a webinar is the cost of “entry.” You can safely stay comfy at home and learn everything you’d get from an in-person seminar for a fraction of the cost and time investment. If you’re a small business owner, I’m sure that the idea of putting on your own webinar has occurred to…
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Recently, I’ve been creating a lot of different types of content that allow me to get closer to my audience. I don’t just want you to read my words, but also hear my voice. I believe that this will create a stronger connection with you! (Is it working?) To get started, I’ve obviously picked podcasting. It’s a fantastic way to get your name and content out there, but it’s also entirely audio, with no visuals. Excellent if your audience is going out for a walk or running errands, but less so if you need to communicate complex ideas that require…
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Are you worried about your revenue stream? Right now, small business owners everywhere are wondering how they can increase their revenue (or hold it even) during the coronavirus crisis. We currently don’t know how long this period of social distancing will last or if things will get even worse. What we do know is that most physical locations are closed, meaning that many small businesses have needed to pivot to online only. Thankfully, there are some ways you can create multiple online streams of income. It might require you to go slightly out of your comfort zone, but these strategies…
Read MoreOne of the most common questions that I get asked in free consultations is, “How do I grow my business?” And boy, is that a loaded question! As a virtual assistant, there are a ton of ways that I can help you grow your business, ranging from taking advantage of my digital marketing services to business coaching. But I have always found that one of the most effective methods is to host a webinar. A webinar is essentially an online seminar, and there are so many benefits to creating one! Figure Out What Aspect of Your Business You Would Like…
Read MoreWhat draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?” Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize…
Read MoreThere’s a great Jerry Seinfeld comedy bit that perfectly sums up how some people feel about public speaking. “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” In my experience working with clients, I’m afraid that I have to agree. Speaking in front of people is a fear born right out of “show and tell,” back when they were a kid. Getting up in…
Read MoreDo you want to know one of the biggest problems for new small business owners? Being seen as an expert in their field. The longer that you’re in business, the more credibility you build. Back when I first started out as a virtual assistant, it was much more challenging for me to find clients than it is today. Back then, I already had extensive digital marketing skills, a passion for the work, and all of the knowledge that I needed to succeed. The problem was that no one knew that for sure. And when you want to hire someone for…
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Webinars are fantastic ways to position yourself as a leader in your field. Not only will a well-designed and informative webinar bring new customers in, it can also help you upsell many of your other services. The problem is, of course, that webinars can be a ton of work. You need to research your topic, write a script, create graphics and slides, and then advertise the entire thing to your clients. You don’t have time to do all that, so let us help you create your webinar! You can hire a virtual assistant to take care of all of your…
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