In today’s fast-paced digital landscape, small businesses must harness a wealth of resources to navigate the ever-evolving realm of online marketing strategies. When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business. Today, I’m offering insights and practical strategies to elevate your online presence affordably and effectively. Content Overview Why Online Marketing Matters for Small BusinessesEstablish Your Online BrandingOptimize Your WebsiteMobile ResponsivenessSEO OptimizationUtilize Social MediaInvest in Email MarketingCollaborate with Other BusinessesUse Google My BusinessCreate High Quality ContentThis Week’s Homework Why Online Marketing Matters for Small Businesses Online marketing has…
Read More
Is it time for a website redesign? According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers judge a company’s credibility based on their website design. What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I will show you how to redesign your website in 2024, following the latest trends and best web design and development practices. Ready to get started? Let’s dive in! Content Overview🔹Understanding the need for…
Read More
In today’s business landscape, the demand for remote assistance is rising. If you’re a small business owner, you’ve likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. Here at Jennie Lyon Digital Marketing & Virtual Assistant Services, our virtual marketing agency offers both virtual assistant services and digital marketing services! While our virtual assistants and virtual digital marketing team provide remote assistance, these roles differ significantly in their areas of expertise, the tasks they handle, and their overall impact on a…
Read More
How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift. In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…
Read More
Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert! I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…
Read More
When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog! In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free! That is, free in terms of money. You do need to invest time, effort, and energy into generating organic traffic, but the payoff is more than worth it. There are dozens of ways to boost organic traffic to your site,…
Read More
Have you ever heard the phrase, “Aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated, or even worse, doesn’t function properly anymore! In fact, many websites look like they’ve gone without any updates for over a decade! Although, to be 100% honest, there are far fewer of them than there used to be. Over the last few months, COVID-19 has pivoted millions of small businesses…
Read More
Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the website. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…
Read More
Let’s do a thought exercise! Imagine that you’ve outgrown your old home. You lived there for years and loved it, but it no longer suits your needs. To build something a bit bigger with more amenities is needed. You want it to look even better than your old home, with beautiful landscaping and an inviting facade. So, you have two choices. One, you could go with a professional construction company that will build you the home of your dreams. A place that will suit your needs for years to come. Or two, you could go with Frank, a friend of…
Read More
How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
Read More
