How do you think website design will change five years from now? With new frameworks, technologies, and trends emerging increasingly rapidly, it’s hard to keep up with all the changes. But to create the best websites today with an eye towards what will be popular in five years, you need a thorough understanding of how things are changing so you can anticipate how your client needs may shift. In today’s episode, we’ll look at some of the biggest trends in website design that are set to define the early part of 2023. These trends will help you create better websites,…
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Do you have a sales funnel? How successful is it? Are people even getting into the funnel? If so, are they converting? These are a couple of things I want to talk about today, how to successfully get people into your funnel. And once they are in the funnel, getting the to convert! I’m going to cut right to the chase here: Sales funnels aren’t easy to build. They are the culmination of dozens of digital marketing strategies working together to guide customers to your “door.” There are many moving pieces involved, and if one of them fails to work,…
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When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog! In digital marketing, organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free! That is, free in terms of money. You do need to invest time, effort, and energy into generating organic traffic, but the payoff is more than worth it. There are dozens of ways to boost organic traffic to your site,…
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Have you ever heard the phrase, “Aging gracefully?” While I personally think that aging gracefully is a virtue, I can tell you one place where age really does matter: your website. After just a few years, even the most cutting-edge, beautiful, and well-designed website starts to look a little dated, or even worse, doesn’t function properly anymore! In fact, many websites look like they’ve gone without any updates for over a decade! Although, to be 100% honest, there are far fewer of them than there used to be. Over the last few months, COVID-19 has pivoted millions of small businesses…
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Here is the funny thing about technology. It works until it doesn’t. There are few things more frustrating than going on Facebook, Twitter, or YouTube, only to discover that you can’t reach the website. You wonder if the problem is with your internet connection or their servers. So, you unplug your router, trying to reset everything, and it inevitably doesn’t work. So, you’re left annoyed. And that’s all it is: annoying. But what if the thing that was down was an essential part of your business? When your website goes down, not only does it appear to send a terrible…
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Let’s do a thought exercise! Imagine that you’ve outgrown your old home. You lived there for years and loved it, but it no longer suits your needs. To build something a bit bigger with more amenities is needed. You want it to look even better than your old home, with beautiful landscaping and an inviting facade. So, you have two choices. One, you could go with a professional construction company that will build you the home of your dreams. A place that will suit your needs for years to come. Or two, you could go with Frank, a friend of…
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How much engagement is your blog getting on your website? If you don’t know the answer to that question, then you might be in trouble. Many small business owners spend hours and hours every week writing the perfect blog that will get them clicks. If you’ve followed me in the past, then you know I am hugely in favor of this! Having a blog on your website is one of the best ways to keep it active and updated regularly. It also gives you lots of material to work with on social media and through email marketing. But here’s the…
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You know what they say: if you talk the talk, you have to walk the walk. Which is why I just revamped my website!Arguably, your website is the centerpiece of all of your digital marketing efforts. It’s far, far more than an online billboard. Your social media, your email campaigns, and all of your landing pages will lead your audience to your main website. That’s why it needs to be as polished and professional as possible.It All Starts with a Website AuditOne of the most important services that we offer here at Jennie Lyon Virtual Assistant Services is website auditing.…
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How many old blog posts do you have on your website? If you’ve been in business for a while, there is a good chance that you have a gigantic back library of blog posts that stretch back years. Blog posts that were written in 2015 or earlier, although still potentially valuable, can seem out-of-date and not relevant to your current business and services. But what if you could recycle and refresh them? What if you could take all of that valuable, old material you invested tremendous time and effort into and bring them back to life with a copywriting “punch-up”,…
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Webinars are fantastic ways to position yourself as a leader in your field. Not only will a well-designed and informative webinar bring new customers in, it can also help you upsell many of your other services. The problem is, of course, that webinars can be a ton of work. You need to research your topic, write a script, create graphics and slides, and then advertise the entire thing to your clients. You don’t have time to do all that, so let us help you create your webinar! You can hire a virtual assistant to take care of all of your…
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