ON THE BLOG

How to Kick an Entrepreneurial Slump

Whether it’s because of a tedious project, long hours, burnout, or boredom, slumps happen. We’ve all been there; we’ve all grown tired of our work at times and lost our passion and motivation. Whatever the reason, if you’re in an entrepreneurial slump right now there are a few techniques that might kick it right to…

3 Morning Routines for Business Success

As business owners, the decisions we make in the first few minutes of the workday are critical. It is all too easy to fall into the trap of “quickly” checking in on social media or email only to find ourselves an hour or more into the day having accomplished little more than viewing a handful…

3 Hidden Benefits of Partnering With a Virtual Assistant

Most small business owners go it alone—for a while. Unless you had investors or an initial cash reserve to launch your venture with, you probably spent (or are still spending) all of your free time, money, and energy working because you haven’t felt you could afford an employee. If you’re finding yourself burned out, behind…

Essential Elements for Your Small Business Website

Your business website is your online storefront, and the first impression you offer visiting and prospective clients. Obviously, it’s of utmost importance that your site is one that invites clients to visit and one they enjoy returning to. Here are my essential elements to include in your small business website. Functional and Easy to Use…

3 Ways to Build and Maintain a Positive Brand Reputation

As entrepreneurs, we put enormous amounts of time, energy, and money into creating and building our businesses. We’ve made many sacrifices in service of our goals and go above and beyond to ensure that we provide consistence, excellence, and quality. So why does our business sometimes struggle, or experience unexpected dry spells? If you’ve stopped…

6 Ways to Stay Inspired as an Entrepreneur

I would venture a guess that there hasn’t been a successful entrepreneur, athlete, world leader—anything—who didn’t want to throw in the towel at some point. Venturing out on your own and pursuing your dreams and passions is huge; it’s risky, new, exciting, and at times extremely challenging. The ability to stay inspired as an entrepreneur…

How a Virtual Assistant Can Make Your Business Blog a Success

Posting at least one article a week to your business blog is a great way to build your expert reputation and engage your target market through professional insights and useful information about your business. Most small business owners have a wealth of knowledge and expertise to share with their clients about their industry and what…

5 Best Email Marketing Applications for Small Business

Staying in touch with your clients via email marketing ensures that your brand, business, and products are always at the forefront of their minds. In its broadest sense, email marketing includes every email sent to a customer or potential client because each and every interaction you have with a client becomes an opportunity to build…

Why Every Small Business Needs an Active Social Media Presence

If your small business isn’t active on social networking sites, it should be! Active participation in social networking sites draws more traffic to your website, increases sales, deepens trust in your brand, and provides almost endless networking opportunities. Social networking is more than just Facebook; successful businesses also need professional, active profiles (that they post…

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