Ok, pop quiz time! What exactly is branding? I wouldn’t bother trying to look online for the answer. You look at 100 marketing websites, you’re going to find at least 100 slightly different ideas. Why is it so difficult to nail down a single definition of branding? It’s because branding… is huge. It’s massive. It encompasses everything about your business. Trying to shrink that down to a single sentence is nearly impossible. So I’m not going to try! Instead, I’m going to break it down that massive concept into some smaller pieces, helping you understand what branding means for YOU…
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Have you ever heard the old saying, “Show, don’t tell”? Visual and graphic design is an absolutely essential part of any company’s branding. Without an attractive visual element, a brand is simply words on a page. With great graphic design, a brand can pop and get into the minds of potential clients and customers alike. Unfortunately, many companies tend to put the importance of graphic design on the back burner, either believing it doesn’t makes a huge difference or feeling that they can do just as good a job themselves. This kind of thinking can make or break a business.…
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