Navigating Pitfalls When Creating An Online Course + Free Guides

By Jennie Lyon / August 29, 2023
The Ultimate Guide to Navigating Pitfalls when Creating An Online Course

Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I’m not just here to guide you through the process! I’m here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey. Online courses represent a world of opportunity – a means to share your expertise, make a meaningful impact, and generate income. Yet, as with any grand adventure, there can be treacherous paths to navigate, unexpected twists to overcome,…

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Can AI Replace Your Marketing Team (Um, No!)

By Jennie Lyon / August 15, 2023
Can AI Replace Your Marketing Team (Um, No!)

Hi there, Busy Entrepreneurs!  Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we’re thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the new buzzword in town, can it swoop in and take over my marketing? In short: not entirely, but it’s also not that clear. While AI possesses certain superpowers, we marketing experts…

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Website & SEO Optimization Audit: Stay on Top of Search Results

By Jennie Lyon / May 2, 2023
Website and SEO Optimization for Staying on Top of Search Results

It’s important to reflect on the past year and set ourselves up for success in the year ahead. The truth is the landscape of SEO and website optimization is always changing, and what worked last year might not work this year, and what works this year might not work next year. This is why it’s so important to stay ahead of the curve and continually evolve your optimization strategies. Why is website optimization so important? With the ever-changing landscape of SEO, it’s more important than ever to stay ahead of the curve and optimize your website. So, the rise of mobile…

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How I Grew My Instagram Following to Over 10k

By Jennie Lyon / March 21, 2023
How I Grew My Instagram Following to Over 10k

Are you looking to build an audience on Instagram, but the upkeep feels draining? You see so many of your competitors having a beautiful feed of images with amazing content to boot! And you start to think – WHY DOESN’T MY INSTAGRAM LOOK AMAZING!?  Lucky for you, I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill. Stick around, and I promise you’ll leave today with tools you can use to revamp your Instagram feed right away! Overview  Today…

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6 Great Email Sequences That Nurture Leads To Conversion

By Jennie Lyon / February 14, 2023
6 Great Email Sequences That Nurture Leads To Conversion

Email marketing is one of the most effective ways to nurture leads and convert them into customers. I keep hearing email marketing is dead or dying. However, this is far from the case. You can build trust and credibility with your audience by sending targeted, personalized messages to the right people at the right time. And ultimately drive more sales for your business. Email marketing has the highest ROI (return on investment) of all digital marketing, so if you aren’t actively building an email list, stop everything you’re doing and get started! An email list of raving fans and engaged…

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5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

By Jennie Lyon / January 31, 2023
5 Ways a Social Media Virtual Assistant Can 4x Your Ad Spend ROI

Social media advertising can be a powerful tool for growing your business, but it can also be time-consuming and complex. A virtual assistant with expertise in social media advertising can help you navigate this landscape and maximize your return on investment.  We’ll explore the top five ways a social media virtual assistant can help you 4x your ad spend ROI. By implementing these strategies, you can achieve better results from your social media advertising and save time in the process. Blog Overview:  Targeting Targeting is one of the most important aspects of social media advertising. A social media virtual assistant…

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8 Fun Types of Social Media Content That Converts + FREE Templates

By Jennie Lyon / January 17, 2023
8 Fun Types of Social Media Content That Converts

Any digital marketing strategy must include social media. Since it enables businesses to interact with their customers, develop lasting relationships, and increase conversion rates. It’s critical to produce and distribute content that connects with your audience and generates results. And especially if you want to succeed on social media.  We’ll look at eight different types of social media content that can help businesses connect with their customers and drive conversions. Also, we’ll look at user-generated content, video, infographics, blog posts, live videos, competitions and giveaways, interactive content, and personalized content. Businesses may effectively engage with their audience and encourage conversions…

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8 Ways A Social Media Marketing Virtual Assistant Can Grow Your Presence + FREE Workbooks

By Jennie Lyon / January 10, 2023

Social media is an essential part of any modern marketing strategy. A social media marketing virtual assistant or social media virtual digital marketing team can be a valuable asset in helping you grow your presence on social media. From developing a content calendar and researching hashtags to engaging with followers and creating social media ads, there are many ways a virtual assistant can help you reach a wider audience, build relationships, and increase the visibility and effectiveness of your social media efforts. We’ll explore eight strategies a social media marketing virtual assistant can use to help grow your presence on…

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7 Engaging Ways To Double Your Social Media Growth

By Jennie Lyon / January 4, 2023
7 Engaging Ways To Double Your Social Media Growth

Creating scroll-stopping content for social media can be a challenge, but it is an important aspect of building a successful online presence. With so much competition for people’s attention on social media, finding ways to make your content stand out and capture people’s attention is crucial. Today’s blog will explore seven key strategies for creating scroll-stopping social media content to keep your followers engaged and coming back for more. Whether you are a small business owner, an entrepreneur, or a content creator, these tips will help you take your social media content to the next level. Blog Overview:  Step 1:…

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Collecting First Party Data – The Future Of Marketing

By Jennie Lyon / December 27, 2022
First Party Data - The Future of Marketing

While most people would agree that in order to succeed as a business, you need to grow your customer base, how you actually grow and monetize is a different story. This leads us to the concept of first-party data and how important it is for businesses of all shapes and sizes. First-party data is a term that refers to the specific data you need to acquire from your customers in order for them to become valuable. For example, if you run an online store and a customer buys something from you, they have just given you their email address. This…

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