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6 Steps to Creating a Media Kit that Will Impress Your Potential Clients!

By Jennie Lyon / May 16, 2017

“A picture is worth a thousand words.” Boy, how about that old cliché, huh? It’s just one of those phrases that gets thrown around, without any real through as to what it means. Well, I am going to reclaim that phrase because it is a truly fantastic piece of advice for small business owners. When you are talking with a client, even if you are engaging, interesting, and are offering them something really special, there is a chance that they might not be fully listening. That’s the problem with words, it can be easy to get lost in them. If…

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5 Simple Ways to Grow Your Business Using Pinterest + Free Infographic

By Jennie Lyon / May 2, 2017

Have you paid much attention to Pinterest lately? It may not have the immediacy of Instagram, but it’s still a very important social media platform for small business owners! Pinterest combines visuals with powerful organizational and search capabilities. Content uploaded to it can still go “viral” like Instagram and Facebook posts, but also has more staying power and is easier to find months or years later. Pinterest is an incredible visual search engine that functions differently from other social media. Click To Tweet I’ve personally used Pinterest to great effect for my businesses. I’ve gained followers on multiple social media…

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How a Virtual Assistant Can Help You Launch a Successful Webinar

By Jennie Lyon / April 25, 2017

Seminars are a staple in the business world. The problem is that seminars are expensive and somewhat inconvenient affairs that, although useful and informative, sometimes only attract limited audiences. But today, thanks to the power of technology, anyone can reach a much wider audience around the world! Using a real-time video conference, known as a webinar, small business owners can give a much more cost-effective talk. A webinar is basically an online seminar. It offers your clients a real-time connection to you; they actually hear you speak and can respond through chat. With the option for anyone in the world…

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How a Virtual Assistant Can Help with Your Next Big Launch

By Jennie Lyon / April 18, 2017

Product launches are exciting for small business owners, whether they’re for a new webinar, e-book, online course, or physical product. Seeing the results of your labor being used and appreciated by dozens, if not hundreds or thousands of people, is extremely satisfying! However, it’s also a lot of work to get to the point of launch, especially if you’re doing everything on your own. Make a big deal about your launch! Think Facebook ads and online promotions to mark the occasion. Click To Tweet Have you ever looked at other entrepreneurs and wondered how they get new products ready to launch…

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5 Steps to Creating a Focused, Inspiring, Energizing Work Space

By Jennie Lyon / April 11, 2017

Whether you work from a small office, co-working space, or home, having an inspiring work space is important for entrepreneurs. I mean, part of why we start our own small businesses is to follow our passions and escape the gray, dreary cubicle life, right? Your work space should get you energized and excited to get down to business each day! I know that for me, coming into my home office and seeing everything from favorite photos to slick branding collateral sitting neatly in its place makes me want to do my best work and get my business out there! Spring…

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Goal Check-In: How is Your Business Doing?

By Jennie Lyon / April 4, 2017

Have you been meeting the goals you set for your small business this year? Is something holding you back from making progress? Back in January, I talked about the importance of setting actionable goals and checking in on them regularly. Consider this your check-in, if you’ve fallen off the wagon already! Even if you’re sticking to your goals and completing them, I hope you’ll find this article useful for the goal revision strategies. Plus, at the end of this post, you can download my Goal Check-In Worksheet to help guide your check-in process. Hard data shows that business owners who…

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5 Strategies for Successful Advertising on Facebook + Free Ad Template

By Jennie Lyon / March 21, 2017

For small businesses on a tight budget when it comes to advertising, it’s important to only run ads which successfully bring in new clients. Ubiquitous ad blocking software and general marketing oversaturation makes potential clients far less likely to see or click on your online ad. That’s why Facebook is currently one of the best places online for small businesses to do their advertising. Because ads show up in the newsfeeds of Facebook users just like any other post, and often get viewed on mobile devices where ad blocking is less commonly used, you can get far more eyeballs on…

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8 Ways to Grow Your Instagram Account This Month + 15 Free Graphics

By Jennie Lyon / March 7, 2017

For small businesses, Instagram represents an incredible opportunity for reaching out to new potential clients. However, in order to successfully take advantage of what the app has to offer, you’re going to need to build up your follower list. Instagram is currently the hottest social media platform out there because it allows people to connect with more than just friends. Celebrities and companies are just as easy to access on Instagram as Twitter, and the platform offers a lot more engagement than Facebook. The trick for small business owners is to grow your number of followers and turn them into…

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How to Decide Which Social Media Platforms Your Business Should Use + Free Checklist

By Jennie Lyon / February 25, 2017

Social media gives a small business the opportunity to get noticed like nothing else before it in the world of advertising. Social media networks like Twitter, Facebook, and Instagram offer multiple ways to promote your business. Free options abound, like posting status updates and photos for your followers to see, and if you’ve made them really compelling, share with their followers. Social media platforms also represent one of the most effective places to spend your advertising budget, thanks to their sophisticated targeting algorithms. I always recommend making social media marketing a pillar of any small business’ plans for attracting new…

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4 Steps to Creating a Successful Marketing Strategy

By Jennie Lyon / February 21, 2017

  For entrepreneurs who own a small business, a marketing strategy has to be successfully developed and implemented in-house. We don’t have the luxury of being able to hire marketing firms or often even to have an entire team at our disposal for marketing our business! However, with the right components, a marketing strategy for small business can be very successful. A good marketing strategy can provide fast growth with little monetary investment. Click To Tweet As a long-time, successful small business owner who does her own marketing and develops marketing campaigns for clients, I’ve learned a lot about what…

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