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Let Me Walk You Through A Product Launch!

By Jennie Lyon / February 11, 2019

Sure, I could just say that product launches are stressful, but that wouldn’t be the entire truth. The reality is that there are so many different levels of stress that go into a product launch! There is the stress of coming up with an idea, the stress of research and development, the stress of marketing… And then, of course, the stress of launch day! You might be tempted to try and take a few shortcuts, but that might not be the best idea. Don’t panic! I’m here to walk you through every stage of the process so you will come…

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Three, Two, One… Launch! Product Launches Are a Snap with a Virtual Assistant!

By Jennie Lyon / September 25, 2018

One of the most stressful times for a small business owner is when they’re about to launch a brand-new product. There’s so much that has to go into it, from product development, to branding, to announcing the product to the press, to simply getting it on your digital store shelves! Is there a way that you could simplify the entire process? You bet. A virtual assistant experienced in all of these areas can help make your product launch go smoother than you could possibly imagine! Branding and LogoAs a small business owner, few things as important as your brand. Your…

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Digital Marketing Methods get your Products and Services Seen!

By Jennie Lyon / September 18, 2018
Digital Marketing Methods get your Products and Services Seen!

Do you know what the most effective method of advertising was back in the golden age of “Main Street” America? The storefront window. Pedestrians would walk by and look in all of the storefront windows on main street to see the most interesting and expensive items sold. And it worked! People would come in off the street to take a look around the stores. If the store owner was a particularly effective salesperson, they would walk out with a bag full of products, maybe even the one they saw in the window. In the marketing world today, the storefront window…

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How a Professional Landing Page Can Boost Your Sales

By Jennie Lyon / August 14, 2018

Do you want to know my favorite part of flying? The landing. I love the moment when the plane suddenly touches the ground after hours in the air. It’s the last part of the journey and carries with it a sense of arrival. It’s the climax of the whole flight! Customers can actually get a very similar feeling when they are about to buy a product. If you’ve built your sales funnel correctly, your customers should have already gone through the steps of being aware of your product/service and are now interested. It’s time to close the deal with a…

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Kick Your Income Into High Gear with a Sales Funnel!

By Jennie Lyon / July 24, 2018
Kick Your Income Into High Gear with a Sales Funnel!

Are you consciously aware of how you purchase products? I’m not talking about the process of paying for it, I mean the process that begins the moment you become aware of a product to the moment that you use it. This is known as a sales funnel and you need to be aware of it for any marketing strategy to work. No matter what your chosen method of advertising, whether it be Facebook Ads, email marketing, or social media, you need to have a sales funnel in place. A virtual assistant can help you build a sales funnel, writing all…

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The Anatomy of a Successful Launch

By Jennie Lyon / May 22, 2018

You’re launching a new product! Now what? Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers…

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