Are You Worried About Your Brand Right Now?

By Jennie Lyon / April 21, 2020
Are You Worried About Your Band Right Now?

Are you worried about your small business brand right now? Many small businesses are, understandably, concerned about their cash flow and staying open during the COVID-19 crisis. The burden social distancing has put on businesses of all sizes is unmatched in modern times. Even the strongest of companies are struggling with them. But it’s not only the financial side of your business you need to consider.  Maintaining your brand over the next few weeks is going to be tricky. There are some ways that you can avoid any damage to it. In fact, you might even be able to strengthen…

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3 Ways to Put Clients First That Will Help Your Business

By Jennie Lyon / September 1, 2015

In today’s unpredictable economic climate, it’s more important than ever to put your clients first. Your clients ARE your business, so offering them real value is essential to the long-term financial stability of your business. Additionally, clients who do not feel valued themselves will not spend their hard-earned dollars on your products or services—period! Here are three big ways your business can put clients first. Clients who do not feel valued will not buy your products or services—period! Click To Tweet 1. Meet Their NeedsInstead of racking your brain for new ways to improve your product or service to turn a…

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3 Ways to Build and Maintain a Positive Brand Reputation

By Jennie Lyon / July 3, 2015

As entrepreneurs, we put enormous amounts of time, energy, and money into creating and building our businesses. We’ve made many sacrifices in service of our goals and go above and beyond to ensure that we provide consistence, excellence, and quality. So why does our business sometimes struggle, or experience unexpected dry spells? If you’ve stopped receiving inquiries from prospects and repeat business from existing clients, your brand reputation may be to blame. Despite our hard work and daily toil, even one bad review or negative comment on a blog can prove very detrimental to our reputation. You may still be…

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Where to Find a Small Business Mentor

By Jennie Lyon / April 24, 2015

Whatever your industry and experience, a small business mentor will increase your confidence, your chance of succeeding, and your knowledge base. It is both empowering and validating to receive insight and encouragement from someone who has “been there” and can relate. Additionally, many mentees feel inspired by their mentors’ successes and can learn a great deal from their failures, as well. Whether you are starting out in small business or well established, with shaky confidence or a strong professional identity, a small business mentor can help move you to the next level. When you have found someone you might like…

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